Effective Branding Begins with a Name ... and Other Keys to Creating Brands People Love PDF Download

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Effective Branding Begins with a Name ... and Other Keys to Creating Brands People Love

Effective Branding Begins with a Name ... and Other Keys to Creating Brands People Love PDF Author: Brian Till
Publisher:
ISBN: 9780132143233
Category : Branding (Marketing)
Languages : en
Pages : 9

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Book Description
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page.