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Author: Chun-Fang Chang
Publisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages : 528
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Book Description
Author: Chun-Fang Chang
Publisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages : 528
Get Book Here
Book Description
Author: Liping Cai
Publisher: Emerald Group Publishing
ISBN: 1849507201
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.
Author: Ming-Hsiang Hsu
Publisher: LAP Lambert Academic Publishing
ISBN: 9783845406084
Category :
Languages : en
Pages : 88
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Book Description
Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists' attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan's event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market.
Author: Joseph S. Chen
Publisher: Emerald Group Publishing
ISBN: 1780529368
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Advances in Hospitality and Leisure, a peer-review series, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism.
Author: William M. Lewis Jr.
Publisher: Oxford University Press
ISBN: 9780198030218
Category : Science
Languages : en
Pages : 164
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Book Description
This book brings together in compact form a broad scientific and sociopolitical view of US wetlands. This primer lays out the science and policy considerations to help in navigating this branch of science that is so central to conservation policy, ecosystem science and wetland regulation. It gives explanations of the attributes, functions and values of our wetlands and shows how and why public attitudes toward wetlands have changed, and the political, legal, and social conflicts that have developed from legislation intended to stem the rapid losses of wetlands. The book describes the role of wetland science in facilitating the evolution of a rational and defensible system for regulating wetlands and will shed light on many of the problems and possibilities facing those who quest to protect and conserve our wetlands.
Author: C. Michael Hall
Publisher: Routledge
ISBN: 1000370925
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Current Issues in Asian Tourism: Volume II draws together a collection of papers from Current Issues in Asian Tourism (CIAT). CIAT was launched by the editors of Current Issues in Tourism in response to the growing number of papers about tourism in Asia received by the journal and the increasing number of authors from Asian countries. This volume focuses on three aspects of Asian tourism. Firstly, the section on marketing, consumption and demand for Asian tourism includes papers on mega events, creative experiences, World Heritage Sites and pollution. Secondly, a group of papers focus on sustainable Asian tourism destinations including papers on investment, climate change, energy and local food. Finally, there are two chapters on Asian tourism research methods including the use of photography and qualitative methods. The papers in this book were originally published in Current Issues in Asian Tourism.
Author: Anders G. Nilsson
Publisher: Springer Science & Business Media
ISBN: 0387364021
Category : Computers
Languages : en
Pages : 1078
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Book Description
The two-volume Advances in Information Systems Development: Bridging the Gap between Academia and Industry constitutes the collected proceedings of the Fourteenth International Conference on Information Systems Development: Methods and Tools, Theory and Practice – ISD’2005 Conference. The focus of these volumes is to examine the exchange of ideas between academia and industry and aims to explore new solutions. The proceedings follow the seven conference tracks highlighted at the Conference: Co-design of Business and IT; Communication and Methods; Human Values of Information Technology; Service Development and IT; Requirements Engineering in the IS Life-Cycle; Semantic Web Approaches and Applications; and Management and IT.
Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000876160
Category : Business & Economics
Languages : en
Pages : 898
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Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author: David A. Fennell
Publisher: Routledge
ISBN: 1134411359
Category : Science
Languages : en
Pages : 260
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Book Description
Using a wealth of international case studies and photos, Ecotourism: An Introduction provides an accessible and comprehensive introduction to the key foundations, concepts and issues related to Ecotourism, the fasted growing segment of the global tourism industry. Among the topics covered are: * the foundations of ecotourism * tourism and ecotourism policy * the economics, marketing and management of ecotourism * the social and ecological impacts of tourism * ecotourism and development * the role of ethics in ecotourism The book includes case studies from Scotland, Austria, the USA, Canada, Mexico and Australia.
Author: George H. Kerr
Publisher:
ISBN: 9781788691550
Category : Taiwan
Languages : en
Pages : 520
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Book Description
Formosa Betrayed is the authoritative account of the Kuomintang takeover of Taiwan and the 1947 "228 Incident" in which tens of thousands of Taiwanese people - an entire generation of intellectuals and leaders - were massacred by the new government. Kerr was there, knew Taiwan well, and paints a compelling picture of Taiwan's tragic past.
