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Author:
Publisher: Michal Pierzakowski
ISBN:
Category :
Languages : en
Pages : 101
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Book Description
Author:
Publisher: Michal Pierzakowski
ISBN:
Category :
Languages : en
Pages : 101
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Book Description
Author: United States. Civil Aeronautics Administration
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 56
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Book Description
Author: Nigel Halpern
Publisher: Routledge
ISBN: 1000466485
Category : Business & Economics
Languages : en
Pages : 542
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Book Description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Author: Anne Graham
Publisher: Elsevier
ISBN: 0128128577
Category : Transportation
Languages : en
Pages : 276
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Book Description
Air Transport: A Tourism Perspective provides rigorous insights into the current complexities, synergies and conflicts within air transportation and tourism, presenting a balanced, comprehensive, contemporary, and global analysis that thoroughly examines the links between theory and practice. The book offers readers a multi-sector, global perspective on the practical implications of the link between air transport and tourism. By using a novel approach, it systematically explores the successive stages of a tourist's trip-investigating reasons for flying, the airport experience, airline industry structures, competition and regulation, and air transportation and destination interrelationships. In addition, the book explores current and salient debates on such issues as the influence of traveling to visit friends and family, the role of charters versus low cost carriers, public subsidies to support airport development, and much more.
Author: Piet Rietveld
Publisher: Springer Science & Business Media
ISBN: 3642722326
Category : Political Science
Languages : en
Pages : 391
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Book Description
When in 1989 the authors started research on infrastructure, they did not foresee that this would lead to a long-term involvement in this area. Our beginning happened to coincide with the publication of David Aschauer's article on public capital and productivity, which induced a large flow of publications in this field. Infrastructure has indeed been a hot topic in policy and research during the past decade. It is surprising, however, that the number of monographs on spatial and economic impacts of infrastructure has remained very limited. The aim of this book is to contribute to the literature in a consolidated way. A distinguishing feature of our book is that we analyze infrastructure impacts using various methods (both modelling and non-modelling) at a variety of spatial levels (from local to international). Other special features are that we make ample use of 'accessibility' as a bridge concept between the areas of infrastructure and the economy. Finally, we not only treat transport infrastructure projects as given, as is the usual approach in infrastructure impact research, but we also analyze the factors influencing infrastructure supply. We have adopted a mainly non-technical approach throughout most of the book. This means that it can also be used by readers without a strong back ground in statistics, modelling or micro-economics.
Author: Gebhard Kirchgässner
Publisher: Springer Science & Business Media
ISBN: 0387727973
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
The economic model of behaviour is fundamental not only in economic theory, but also in modern approaches of other social sciences, above all in political science and law. This book provides a comprehensive treatise of the general model, its philosophical and methodological foundations and its applications in different fields. In addition to the basic model, extensions to its assumptions are examined to account for complex applications like low-cost situations with moral behaviour.
Author: Krzysztof Persak
Publisher:
ISBN:
Category : History
Languages : en
Pages : 368
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Book Description
Author: Karolina S. Follis
Publisher: University of Pennsylvania Press
ISBN: 0812206606
Category : Political Science
Languages : en
Pages : 293
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Book Description
What happens when a region accustomed to violent shifts in borders is subjected to a new, peaceful partitioning? Has the European Union spent the last decade creating a new Iron Curtain at its fringes? Building Fortress Europe: The Polish-Ukrainian Frontier examines these questions from the perspective of the EU's new eastern external boundary. Since the Schengen Agreement in 1985, European states have worked together to create a territory free of internal borders and with heavily policed external boundaries. In 2004 those boundaries shifted east as the EU expanded to include eight postsocialist countries—including Poland but excluding neighboring Ukraine. Through an analysis of their shared frontier, Building Fortress Europe provides an ethnographic examination of the human, social, and political consequences of developing a specialized, targeted, and legally advanced border regime in the enlarged EU. Based on fieldwork conducted with border guards, officials, and migrants shuttling between Poland and Ukraine as well as extensive archival research, Building Fortress Europe shows how people in the two countries are adjusting to living on opposite sides of a new divide. Anthropologist Karolina S. Follis argues that the policing of economic migrants and asylum seekers is caught between the contradictory imperatives of the European Union's border security, economic needs of member states, and their declared commitment to human rights. The ethnography explores the lives of migrants, and their patterns of mobility, as framed by these contradictions. It suggests that only a political effort to address these tensions will lead to the creation of fairer and more humane border policies.
Author: Alan Rosenthal
Publisher: SIU Press
ISBN: 0809387727
Category : Performing Arts
Languages : en
Pages : 449
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Book Description
As Alan Rosenthal states in the preface to this new edition of his acclaimed resource for filmmakers, Writing, Directing, and Producing Documentary Films and Videos is “a book about storytelling—how to tell great and moving stories about fascinating people, whether they be villains or heroes.” In response to technological advances and the growth of the documentary hybrid in the past five years, Rosenthal reconsiders how one approaches documentary filmmaking in the twenty-first century. Simply and clearly, he explains how to tackle day-to-day problems, from initial concept through distribution. He demonstrates his ideas throughout the book with examples from key filmmakers’ work. New aspects of this fourth edition include a vital new chapter titled "Making Your First Film," and a considerable enlargement of the section for producers, "Staying Alive," which includes an extensive discussion of financing, marketing, festivals, and distribution. This new edition offers a revised chapter on nonlinear editing, more examples of precise and exacting proposals, and the addition of a complex budget example with explanation of the budgeting process. Discussion of documentary hybrids, with suggestions for mastering changes and challenges, has also been expanded, while the “Family Films” chapter includes updated information that addresses rapid expansion in this genre.
Author: Charles Webel
Publisher: Routledge
ISBN: 1134154801
Category : History
Languages : en
Pages : 575
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Book Description
This major new Handbook provides a cutting-edge and transdisciplinary overview of the main issues, debates, state-of-the-art methods, and key concepts in peace and conflict studies today. The fields of peace and conflict studies have grown exponentially since being initiated by Professor Johan Galtung half a century ago. They have forged a transdisciplinary and professional identity distinct from security studies, political science, and international relations. The volume is divided into four sections: understanding and transforming conflict creating peace supporting peace peace across the disciplines. Each section features new essays by distinguished international scholars and professionals working in peace studies and conflict resolution and transformation. Drawing from a wide range of theoretical, methodological, and political positions, the editors and contributors offer topical and enduring approaches to peace and conflict studies. The Handbook of Peace and Conflict Studies will be essential reading for students of peace studies, conflict studies and conflict resolution. It will also be of interest and use to practitioners in conflict resolution and NGOs, as well as policy makers and diplomats.
