E-Commerce Strategy PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download E-Commerce Strategy PDF full book. Access full book title E-Commerce Strategy by Zheng Qin. Download full books in PDF and EPUB format.
Author: Zheng Qin
Publisher: Springer
ISBN: 3642394140
Category : Computers
Languages : en
Pages : 358
Get Book Here
Book Description
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Author: Zheng Qin
Publisher: Springer
ISBN: 3642394140
Category : Computers
Languages : en
Pages : 358
Get Book Here
Book Description
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Author: Gergely Sznolnoki
Publisher: Springer
ISBN: 1137602988
Category : Business & Economics
Languages : en
Pages : 183
Get Book Here
Book Description
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Author: Awasthi, Anjali
Publisher: IGI Global
ISBN: 1522595724
Category : Business & Economics
Languages : en
Pages : 674
Get Book Here
Book Description
Businesses must create initiatives and adopt eco-friendly practices in order to adhere to the sustainability goals of a globalized world. Recycling, product service systems, and green manufacturing are just a few methods businesses use within a sustainable supply chain. However, these tools and techniques must also ensure business growth in order to remain relevant in an environmentally-conscious world. The Handbook of Research on Interdisciplinary Approaches to Decision Making for Sustainable Supply Chains provides interdisciplinary approaches to sustainable supply chain management through the optimization of system performance and development of new policies, design networks, and effective reverse logistics practices. Featuring research on topics such as industrial symbiosis, green collaboration, and clean transportation, this book is ideally designed for policymakers, business executives, warehouse managers, operations managers, suppliers, industry professionals, sustainability developers, decision makers, students, academicians, practitioners, and researchers seeking current research on reducing the environmental impacts of businesses via sustainable supply chain planning.
Author: Stephan Spencer
Publisher: "O'Reilly Media, Inc."
ISBN: 1449366988
Category : Business & Economics
Languages : en
Pages : 311
Get Book Here
Book Description
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.
Author: Eduardo Da Costa
Publisher: MIT Press
ISBN: 9780262262392
Category : Business & Economics
Languages : en
Pages : 228
Get Book Here
Book Description
How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.
Author: Meral, Yurdagül
Publisher: IGI Global
ISBN: 1799800377
Category : Business & Economics
Languages : en
Pages : 409
Get Book Here
Book Description
The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1605660272
Category : Business & Economics
Languages : en
Pages : 5266
Get Book Here
Book Description
"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
Author: Sanjay Mohapatra
Publisher: Springer Science & Business Media
ISBN: 1461441412
Category : Business & Economics
Languages : en
Pages : 270
Get Book Here
Book Description
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Author: Nir Vulkan
Publisher: Princeton University Press
ISBN: 0691214549
Category : Business & Economics
Languages : en
Pages : 236
Get Book Here
Book Description
Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.
Author: Doris Berger-Grabner
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110543826
Category : Business & Economics
Languages : en
Pages : 456
Get Book Here
Book Description
In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, this book builds on e-tailing and digitalization. Moreover, trends and developments in consumer behavior and consumers’ purchase decisions, especially in the fast moving consumer goods market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in general and in particular within the retail landscape.
