Author: N.D NGWANA
Publisher: Billion Ideas Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 41
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Book Description
Uncover the secrets of successful online retail with 'Ecommerce Excellence: A Beginner's Guide to Online Retail'. This practical and comprehensive guide provides a solid foundation for those looking to launch or enhance their ecommerce business. 'Ecommerce Excellence' provides a step-by-step guide to building an online store, from choosing the right platform and setting up your website, to optimizing product listings and implementing secure payment methods. The book offers clear, easy-to-follow instructions, making it perfect for those who are new to the world of ecommerce. But the book goes beyond just setting up your online store. It provides invaluable insights into digital marketing strategies, covering everything from search engine optimization and pay-per-click advertising, to social media marketing and email campaigns. It also explores essential topics like customer service, fulfillment and shipping, inventory management, and website analytics. Each chapter features practical tips and advice, real-world examples, and case studies, providing you with a well-rounded understanding of the ecommerce landscape. The book also includes helpful resources and tools to further support your ecommerce journey. Whether you're an aspiring online retailer or an established business owner looking to expand your presence online, 'Ecommerce Excellence: A Beginner's Guide to Online Retail' is the resource you need to navigate the exciting world of ecommerce. Start your journey towards ecommerce excellence today.
Author: Rowan Everhart
Publisher: RWG Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 53
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Book Description
Embark on a journey into the world of e-commerce with "E-commerce Excellence: A Beginner's Guide to Selling Online." In this refreshingly honest introduction, you'll discover the truth behind the allure of online selling. While the promise of digital riches beckons, author [Your Name] unveils the reality: success in e-commerce requires more than just a few clicks. Through candid insights and practical advice, this guide empowers aspiring entrepreneurs to navigate the complexities of the online marketplace. From understanding the infancy of internet commerce to harnessing its full potential, this book is your roadmap to e-commerce success. So, forget the cliches and embrace the opportunity. Whether you're dreaming of a side hustle or a full-fledged online empire, "E-commerce Excellence" will equip you with the tools and mindset needed to thrive in the digital age.
Author: Alexander Graf
Publisher:
ISBN: 9781536937800
Category :
Languages : en
Pages : 460
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Book Description
This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!
Author: United States. Congress. House. Committee on Science. Subcommittee on Technology
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Author: Dave Chaffey
Publisher: Routledge
ISBN: 0750689455
Category : Business & Economics
Languages : en
Pages : 530
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Book Description
Now completely revised, this text can help marketers create effective and up-to-date customer-centric e-marketing plans. It combines established approaches to marketing planning with the creative use of new e-models and e-tools.
Author: PR Smith
Publisher: Routledge
ISBN: 1136406972
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Author: Stephan Spencer
Publisher: "O'Reilly Media, Inc."
ISBN: 1449366988
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.
Author: Kyeong Kang
Publisher: BoD – Books on Demand
ISBN: 9537619982
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
Author: Fiona Fui-Hoon Nah
Publisher: Springer
ISBN: 3030223353
Category : Computers
Languages : en
Pages : 394
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Book Description
This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 63 papers presented in these two volumes are organized in topical sections named: Electronic, Mobile and Ubiquitous Commerce, eBanking and Digital Money, Consumer Behaviour, Business Information Systems, Dashboards and Visualization, Social Media and Big Data Analytics in B
Author: Marc J Schniederjans
Publisher: World Scientific Publishing Company
ISBN: 9814518654
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related to e-commerce. Their use opens up new markets, expanding the need for larger operations, which in turn requires greater knowledge of the operations management subjects presented in this book.The book is focused on issues, concepts, philosophies, procedures, methodologies, and practices of running e-commerce operations. It connects the basic operations management activities undertaken by every organization (e.g., inventory management, scheduling, etc.) and translates their application into issues and problems faced in the field of e-commerce.The book also provides current research findings, strategies, and practices that can help students in the field of operations management run and improve their e-commerce operations. It covers most of the basic operations management activities and functions and has been designed for an upper-level undergraduate business, a graduate business or engineering management course on e-commerce operations management for university students. Students interested in e-commerce operations will find this book a valuable guide to the important aspects of starting up and running an e-commerce operation. They can learn from reading this book how supply chains, products and processes, human resources and purchasing functions can supported and enhanced by the use of e-commerce. In addition, students can learn how to undertake forecasting and scheduling in e-commerce operations. Decision-makers and managers who have to reengineer e-commerce operations can also use this book as a guide to understanding e-commerce.
