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Author: Judah Phillips
Publisher: FT Press
ISBN: 0134177967
Category : Computers
Languages : en
Pages : 523
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Book Description
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years
Author: Judah Phillips
Publisher: FT Press
ISBN: 0134177967
Category : Computers
Languages : en
Pages : 523
Get Book Here
Book Description
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years
Author: Jie Cao
Publisher: Springer Nature
ISBN: 9819935881
Category : Big data
Languages : en
Pages : 217
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Book Description
This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.
Author: Julian Delphiki
Publisher: Julian Delphiki
ISBN:
Category : Computers
Languages : en
Pages : 71
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Book Description
"Web Analytics & Big Data: Improve Your e-Commerce Metrics, Online Insights to Sell More, and Explore the Big Data World" is a comprehensive guide that empowers e-commerce professionals and business owners to harness the power of web analytics and big data for success in the digital realm. The book offers a deep dive into the world of online data, providing insights on improving metrics, leveraging online insights, and utilizing tools such as Google Analytics. Additionally, it serves as an introduction to the vast potential of big data and its applications. The book equips readers with the knowledge and skills necessary to optimize their e-commerce performance by leveraging web analytics. It demystifies the intricacies of tracking online data, understanding user behavior, and analyzing website performance. By leveraging tools like Google Analytics, readers gain a comprehensive understanding of their online presence, enabling them to make informed decisions, enhance user experiences, and ultimately drive higher sales and conversions. Furthermore, the book explores the realm of big data and its significance in the digital age. It introduces readers to the potential of big data analytics in extracting meaningful insights from large volumes of information. By highlighting the importance of data-driven decision-making, the book encourages readers to explore the opportunities and challenges presented by big data and leverage it to gain a competitive edge. Through practical examples, case studies, and step-by-step instructions, "Web Analytics & Big Data" provides a roadmap for readers to improve their e-commerce metrics and tap into the vast potential of online data. It encourages them to adopt a data-driven mindset, enabling them to unlock new opportunities, enhance customer experiences, and drive business growth. Whether you are an e-commerce professional, business owner, or someone interested in the world of online data and big data analytics, this book equips you with the necessary tools and insights to succeed in the digital landscape. By leveraging web analytics and embracing the potential of big data, you can make informed decisions, optimize your online performance, and explore new avenues for growth and success.
Author: Satheeshkumar
Publisher: SK Research Group of Companies
ISBN: 811998059X
Category : Computers
Languages : en
Pages : 154
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Book Description
Satheeshkumar, Sekar, Project Manager, Mphasis Corporation, USA.
Author: JOSEPH, P.T., S.J.
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9391818919
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
The comprehensive coverage of the Seventh Edition equips students with the latest information on e-commerce—concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The book features several comprehensive and diverse case studies and data on Indian corporations, as well as multinational companies showing success and failure of their Web-based electronic business models. Coverage of a broad range of topics, including the latest developments in technology as well as taxation issues, makes the book a solid introductory text for the rapidly expanding number of courses in e-commerce for the students of business management and commerce at undergraduate and postgraduate level, and also, for the students pursuing courses in computer applications, information technology and computer science engineering. KEY FEATURES • Provides coverage of all elements of e-commerce, including customer relationship, supply chain management, e-payment, e-security, mobile commerce, and Web designing. Addresses key legal issues related to taxation (including GST), privacy, copyright, and so forth. • Gives the end-of-chapter Internet search exercises to help students develop analytical skills. • Defines key technical terms in the glossary. NEW TO THE SEVENTH EDITION • Updated tables and figures throughout the book • Business analytics, which is transforming e-commerce, is included in the eleventh chapter on 'Portals for Business Analytics’ • Updated History of E-commerce Augmented the chapter on Business Models for E-commerce • E-marketing is being transformed by new technologies, hence the topic is included. • E-payment systems are changing dramatically and online payment is increasing, hence the topic is introduced.
Author: Vijayan Sugumaran
Publisher: Springer Nature
ISBN: 3031052374
Category : Technology & Engineering
Languages : en
Pages : 1075
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Book Description
This book provides comprehensive coverage of the latest advances and trends in information technology, science, and engineering. Specifically, it addresses a number of broad themes, including multimodal informatics, data mining, agent-based and multi-agent systems for health and education informatics, which inspire the development of intelligent information technologies. The contributions cover a wide range of topics such as AI applications and innovations in health and education informatics; data and knowledge management; multimodal application management; and web/social media mining for multimodal informatics. Outlining promising future research directions, the book is a valuable resource for students, researchers, and professionals and a useful reference guide for newcomers to the field. This book is a compilation of the papers presented in the 4th International Conference on Multi-modal Information Analytics, held online, on April 23, 2022.
Author: Daniel Waisberg
Publisher: John Wiley & Sons
ISBN: 1119053064
Category : Computers
Languages : en
Pages : 217
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Book Description
Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organization’s marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.
Author: Feras Alhlou
Publisher: John Wiley & Sons
ISBN: 1119231698
Category : Business & Economics
Languages : en
Pages : 828
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Book Description
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
Author: Reena Malik
Publisher: CRC Press
ISBN: 1040166393
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention. It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail. Key features: Provides valuable insights on formulating customer retention strategies using big data analytics Discusses the application of big data for reducing churn rate Demonstrates strategies for using big data analytics to improve efficiency and customer service With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.
Author: Zheng Xu
Publisher: Springer Nature
ISBN: 3030978745
Category : Technology & Engineering
Languages : en
Pages : 1084
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Book Description
This book presents the outcomes of the 2022 4th International Conference on Cyber Security Intelligence and Analytics (CSIA 2022), an international conference dedicated to promoting novel theoretical and applied research advances in the interdisciplinary field of cyber-security, particularly focusing on threat intelligence, analytics, and countering cyber-crime. The conference provides a forum for presenting and discussing innovative ideas, cutting-edge research findings and novel techniques, methods and applications on all aspects of cyber-security intelligence and analytics. Due to COVID-19, authors, keynote speakers and PC committees will attend the conference online.
