Author:
Publisher:
ISBN:
Category : Eco-labeling
Languages : en
Pages : 216
Book Description
Ecolabels and the Greening of the Food Market
Author:
Publisher:
ISBN:
Category : Eco-labeling
Languages : en
Pages : 216
Book Description
Publisher:
ISBN:
Category : Eco-labeling
Languages : en
Pages : 216
Book Description
Ecolabels, Innovation, and Green Market Transformation
Author: Daniel C. Matisoff
Publisher: Cambridge University Press
ISBN: 1108897657
Category : Business & Economics
Languages : en
Pages : 331
Book Description
This book develops a path to decarbonization through a process of Green Market Transformation. Matisoff and Noonan assess the scope and impact of the green building movement, which is working towards decarbonizing a sector that accounts for more than a third of global carbon emissions. They describe the role of the movement in addressing sustainability challenges within the building and construction sector, and suggest new ways of marshalling markets through the voluntary efforts of industry to shift society towards a better future. Matisoff and Noonan tell the success story of green industry, seen through the lens of green buildings and ecolabels. By combining case studies with recent interdisciplinary scholarship, the authors provide a compelling narrative of the opportunities and limitations of reliance on voluntary approaches to regulation.
Publisher: Cambridge University Press
ISBN: 1108897657
Category : Business & Economics
Languages : en
Pages : 331
Book Description
This book develops a path to decarbonization through a process of Green Market Transformation. Matisoff and Noonan assess the scope and impact of the green building movement, which is working towards decarbonizing a sector that accounts for more than a third of global carbon emissions. They describe the role of the movement in addressing sustainability challenges within the building and construction sector, and suggest new ways of marshalling markets through the voluntary efforts of industry to shift society towards a better future. Matisoff and Noonan tell the success story of green industry, seen through the lens of green buildings and ecolabels. By combining case studies with recent interdisciplinary scholarship, the authors provide a compelling narrative of the opportunities and limitations of reliance on voluntary approaches to regulation.
Green Food
Author: Dustin Mulvaney
Publisher: SAGE
ISBN: 1412996805
Category : Business & Economics
Languages : en
Pages : 545
Book Description
Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Publisher: SAGE
ISBN: 1412996805
Category : Business & Economics
Languages : en
Pages : 545
Book Description
Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Green Marketing as a Positive Driver Toward Business Sustainability
Author: Naidoo, Vannie
Publisher: IGI Global
ISBN: 1522595600
Category : Business & Economics
Languages : en
Pages : 378
Book Description
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Publisher: IGI Global
ISBN: 1522595600
Category : Business & Economics
Languages : en
Pages : 378
Book Description
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
The New Rules of Green Marketing
Author: Jacquelyn A. Ottman
Publisher: ReadHowYouWant
ISBN: 9780369371126
Category : Green marketing
Languages : en
Pages : 252
Book Description
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to ''sell the earth'' - instead they're promoting the value their products provide: better health, superior performance, good taste, cost - effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value - based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers - including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal - Mart - Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value - based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of ''greenwashing, '' teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. This book takes the best of Ottman's previous groundbreaking work it into the 21st century. Her new rules relegate traditional ''green guilt'' approaches to the recycling bin of history, break green products out of their niche and, ultimately do a far better job of advancing the triple bottom line of people, profits, and planet.
Publisher: ReadHowYouWant
ISBN: 9780369371126
Category : Green marketing
Languages : en
Pages : 252
Book Description
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to ''sell the earth'' - instead they're promoting the value their products provide: better health, superior performance, good taste, cost - effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value - based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers - including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal - Mart - Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value - based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of ''greenwashing, '' teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. This book takes the best of Ottman's previous groundbreaking work it into the 21st century. Her new rules relegate traditional ''green guilt'' approaches to the recycling bin of history, break green products out of their niche and, ultimately do a far better job of advancing the triple bottom line of people, profits, and planet.
Greener Products
Author: Al Iannuzzi
Publisher: CRC Press
ISBN: 1439854319
Category : Business & Economics
Languages : en
Pages : 225
Book Description
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Publisher: CRC Press
ISBN: 1439854319
Category : Business & Economics
Languages : en
Pages : 225
Book Description
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Urban Place
Author: Peggy F. Barlett
Publisher: MIT Press
ISBN: 0262524430
Category : Political Science
Languages : en
Pages : 339
Book Description
Amidst city concrete and suburban sprawl, Americans are discovering new ways to reconnect with the natural world. From community gardens in New York's Lower East Side to homeless shelters in California, the search for a more sustainable future has led grassroots groups to a profound reconnection to place and to the natural world. Studies of the health consequences of renewing a connection with nature support the urgency of providing green surroundings as cities expand and the majority of the earth's population lives in urban areas. Medical research results, from groups as diverse as healthy volunteers, surgery patients, and heart attack survivors, suggest that contact with nature may improve health and well-being. Engagement with nearby natural places also provides restoration from mental fatigue and support for more resilient and cooperative behavior. Aspects of stronger community life are fostered by access to nature, suggesting that there are significant social as well as physical and psychological benefits from connection with the natural world. This volume brings together research from anthropology, sociology, public health, psychology, and landscape architecture to highlight how awareness of locale and a meaningful renewal of attachment with the earth are connected to delight in learning about nature as well as to civic action and new forms of community. Community garden coalitions, organic market advocates, and greenspace preservationists resist the power of global forces, enacting visions of a different future. Their creative efforts tell a story of a constructive and dynamic middle ground between private plots and public action, between human health and ecosystem health, between individual attachment and urban sustainability.
Publisher: MIT Press
ISBN: 0262524430
Category : Political Science
Languages : en
Pages : 339
Book Description
Amidst city concrete and suburban sprawl, Americans are discovering new ways to reconnect with the natural world. From community gardens in New York's Lower East Side to homeless shelters in California, the search for a more sustainable future has led grassroots groups to a profound reconnection to place and to the natural world. Studies of the health consequences of renewing a connection with nature support the urgency of providing green surroundings as cities expand and the majority of the earth's population lives in urban areas. Medical research results, from groups as diverse as healthy volunteers, surgery patients, and heart attack survivors, suggest that contact with nature may improve health and well-being. Engagement with nearby natural places also provides restoration from mental fatigue and support for more resilient and cooperative behavior. Aspects of stronger community life are fostered by access to nature, suggesting that there are significant social as well as physical and psychological benefits from connection with the natural world. This volume brings together research from anthropology, sociology, public health, psychology, and landscape architecture to highlight how awareness of locale and a meaningful renewal of attachment with the earth are connected to delight in learning about nature as well as to civic action and new forms of community. Community garden coalitions, organic market advocates, and greenspace preservationists resist the power of global forces, enacting visions of a different future. Their creative efforts tell a story of a constructive and dynamic middle ground between private plots and public action, between human health and ecosystem health, between individual attachment and urban sustainability.
Eco-Standards, Product Labelling and Green Consumerism
Author: M. Boström
Publisher: Springer
ISBN: 0230584004
Category : Business & Economics
Languages : en
Pages : 260
Book Description
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society?
Publisher: Springer
ISBN: 0230584004
Category : Business & Economics
Languages : en
Pages : 260
Book Description
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society?
The Nonprofit Sector
Author: Walter W Powell
Publisher: Stanford University Press
ISBN: 1503611086
Category : Social Science
Languages : en
Pages : 971
Book Description
“Timely, unique, and definitive . . . not only chronicles the history of the nonprofit sector but also provides a broad but critical analysis of its current state.” —Vartan Gregorian, President, Carnegie Corporation of New York The nonprofit sector has changed in fundamental ways in recent decades. As the sector has grown in scope and size, both domestically and internationally, the boundaries between for-profit, governmental, and charitable organizations have become intertwined. Nonprofits are increasingly challenged on their roles in mitigating or exacerbating inequality. And debates flare over the role of voluntary organizations in democratic and autocratic societies alike. The Nonprofit Sector takes up these concerns and offers a cutting-edge empirical and theoretical assessment of the state of the field. This book, now in its third edition, brings together leading researchers—economists, historians, philosophers, political scientists, and sociologists along with scholars from communication, education, law, management, and policy schools—to investigate the impact of associational life. Chapters consider the history of the nonprofit sector and of philanthropy; the politics of the public sphere; governance, mission, and engagement; access and inclusion; and global perspectives on nonprofit organizations. Across this comprehensive range of topics, The Nonprofit Sector makes an essential contribution to the study of civil society. Praise for previous editions “Takes a decidedly multidisciplinary approach . . . .invaluable.” —Journal of Policy Analysis and Management “A major contribution to the field.” —Social Forces
Publisher: Stanford University Press
ISBN: 1503611086
Category : Social Science
Languages : en
Pages : 971
Book Description
“Timely, unique, and definitive . . . not only chronicles the history of the nonprofit sector but also provides a broad but critical analysis of its current state.” —Vartan Gregorian, President, Carnegie Corporation of New York The nonprofit sector has changed in fundamental ways in recent decades. As the sector has grown in scope and size, both domestically and internationally, the boundaries between for-profit, governmental, and charitable organizations have become intertwined. Nonprofits are increasingly challenged on their roles in mitigating or exacerbating inequality. And debates flare over the role of voluntary organizations in democratic and autocratic societies alike. The Nonprofit Sector takes up these concerns and offers a cutting-edge empirical and theoretical assessment of the state of the field. This book, now in its third edition, brings together leading researchers—economists, historians, philosophers, political scientists, and sociologists along with scholars from communication, education, law, management, and policy schools—to investigate the impact of associational life. Chapters consider the history of the nonprofit sector and of philanthropy; the politics of the public sphere; governance, mission, and engagement; access and inclusion; and global perspectives on nonprofit organizations. Across this comprehensive range of topics, The Nonprofit Sector makes an essential contribution to the study of civil society. Praise for previous editions “Takes a decidedly multidisciplinary approach . . . .invaluable.” —Journal of Policy Analysis and Management “A major contribution to the field.” —Social Forces
Labelling Strategies in Environmental Policy
Author: Mario Teisl
Publisher: Routledge
ISBN: 1351154508
Category : Science
Languages : en
Pages : 571
Book Description
Eco-labelling programmes have been in existence for many years but their recent growth now extends to many products and services. The academic literature has grown in response and there have been several theoretical and empirical advances. This volume presents the best of previously published research on the design and effects of eco-labelling programmes. Whilst concentrating on the economic literature, the articles also approach the topic from a psychological, sociological and political point of view. Part One focuses on a range of theoretical developments, Part Two on empirical measurements of the effectiveness of eco-labelling, Part Three on the factors that influence the success and design of eco-labelling programmes and Part Four on the effects of eco-labelling on international trade and development.
Publisher: Routledge
ISBN: 1351154508
Category : Science
Languages : en
Pages : 571
Book Description
Eco-labelling programmes have been in existence for many years but their recent growth now extends to many products and services. The academic literature has grown in response and there have been several theoretical and empirical advances. This volume presents the best of previously published research on the design and effects of eco-labelling programmes. Whilst concentrating on the economic literature, the articles also approach the topic from a psychological, sociological and political point of view. Part One focuses on a range of theoretical developments, Part Two on empirical measurements of the effectiveness of eco-labelling, Part Three on the factors that influence the success and design of eco-labelling programmes and Part Four on the effects of eco-labelling on international trade and development.