Principles and Practice of Marketing PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Principles and Practice of Marketing PDF full book. Access full book title Principles and Practice of Marketing by David Jobber. Download full books in PDF and EPUB format.

Principles and Practice of Marketing

Principles and Practice of Marketing PDF Author: David Jobber
Publisher:
ISBN: 9781526847232
Category : Marketing
Languages : en
Pages : 885

Get Book Here

Book Description
The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change