e-Learning for Management and Marketing in Libraries PDF Download
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Author: Daisy McAdam
Publisher: Walter de Gruyter
ISBN: 3598440154
Category : Language Arts & Disciplines
Languages : en
Pages : 165
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Book Description
The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.
Author: Daisy McAdam
Publisher: Walter de Gruyter
ISBN: 3598440154
Category : Language Arts & Disciplines
Languages : en
Pages : 165
Get Book Here
Book Description
The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.
Author: Brian Mathews
Publisher: American Library Association
ISBN: 0838909841
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 311028104X
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Author: Marie R. Kennedy
Publisher: American Library Association
ISBN: 1555708897
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes Four complete programs from both public and academic libraries A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models Numerous examples of well-executed plans and outcomes
Author: Tim Slade
Publisher:
ISBN:
Category :
Languages : en
Pages : 234
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Book Description
LEARN HOW TO DESIGN ELEARNING THAT DELIVERS RESULTS (AND DOESN'T SUCK)! When you're tasked with creating your very first eLearning course, it can be hard (and downright scary) trying to figure out where to begin. You likely have a million questions running through your head. How do you plan your project and set it up for success? How do you collect learning content from your subject matter experts? Why do you need an eLearning storyboard, and how do you write one? How do you develop a prototype of your eLearning course? And, what the heck is a prototype anyway? When and where should you include interactivity? When should you let your SMEs review your course? And what's a "SME" again? And what do you do when they don't give you feedback? Trying to get answers to all of these questions can quickly leave you saying to yourself, "I don't think I'm cut out for this eLearning thing!" But, here's some good news: you're not alone! The truth is, most eLearning designers entered fell, stumbled, and dropped into the world of eLearning entirely by accident. This is where the second edition of The eLearning Designer's Handbook can help! In this book, Tim Slade will show you that the eLearning development process doesn't have to be as complicated as it might seem. If you're new to eLearning, Tim will walk you through the complete eLearning design and development process, providing you practical tips and advice, based on his own experience working as an eLearning designer for over a decade. With the second edition of The eLearning Designer's Handbook, you'll discover how to... Plan your eLearning project by conducting a kickoff meeting with your stakeholders. Conduct a needs analysis and recommend a training solution. Draft an eLearning project plan and development timeline. Define the learning objectives and create a blended training solution. Collect and organize your learning content into a design document. Create a course outline and draft a storyboard of your eLearning course. Create a prototype and develop your course with an eLearning authoring tool. Incorporate interactivity into your eLearning course. Reduce cognitive load and increase learning retention. Deliver and measure the effectiveness of your eLearning course. Conduct a retrospective at the end of your project. So, what's new in the second edition? With the second edition of The eLearning Designer's Handbook, Tim Slade went back to the drawing board to rewrite and redesign every single page of the book. Not only does the second edition include a boatload of new content on instructional design best practices, but it also includes even more practical content geared towards new eLearning designers. With the second edition of The eLearning Designer's Handbook, you'll get... 3X more content Full-color print Real-world examples More tools and templates
Author: Jana Varlejs
Publisher: Walter de Gruyter
ISBN: 3598441770
Category : Language Arts & Disciplines
Languages : en
Pages : 415
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Book Description
This volume comprises papers prepared for the 8th World Conference on Continuing Professional Development (Bologna, Italy, 18-20 August 2009). Within the broad theme of creating a positive work environment for a multi-generational workforce in library and information organizations, the conference addresses managing between and across generations, mentoring and coaching, attracting people to the profession and developing a new generation of leaders, re-skilling and transferability of skills, succession planning and passing on knowledge.
Author: Charles Harmon
Publisher: Scarecrow Press
ISBN: 0810887517
Category : Language Arts & Disciplines
Languages : en
Pages : 136
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Book Description
If libraries are to remain centers for lifelong learning, then that learning must increasingly be e-learning. But, where can librarians turn for the best ideas and inspiration on how to implement e-learning programs? This book features nine exemplary programs set in all types of libraries. You’ll find proven, successful ways of introducing online credit-based information literacy instruction, innovative methods for teaching critical thinking skills online, ways of using open source software in interactive learning, step-by-step guidance for instructional screencasting, ways to work with faculty on e-learning solutions through streaming video, and how a school library used e-learning to teach about the Holocaust. These stellar models offer solutions and feature the aspects you and your staff need because they recognize the problems you face. There’s plenty here for all libraries to grab on to and implement to move learning from inside the library to where your users live and work.
Author: Joy L. Fuller
Publisher: Library Association Publishing (UK)
ISBN: 9780838947753
Category : Organizational change
Languages : en
Pages : 0
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Book Description
Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 3598440197
Category : Language Arts & Disciplines
Languages : en
Pages : 436
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Book Description
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author: Alison Mackenzie
Publisher: Facet Publishing
ISBN: 1856049434
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
This book examines the changing roles of the librarian and how working within a rich digital environment has impacted on the ability of professionals to develop the appropriate 'know how', skills, knowledge and behaviours required in order to operate effectively. Expert specialists and opinion-makers from around the world discuss the challenges and successes of adapting existing practices, introducing new services and working with new partners in an environment that no longer recognizes traditional boundaries and demarcation of roles. The book is structured thematically, with a focus on three key strands where the impact of digital technologies is significant: - Rethinking marketing and communication: this strand looks at strategic approaches and practices which harness social media and illustrate the importance of communication and marketing activities in these new online spaces. - Rethinking support for academic practice: this part examines the professional expertise required of librarians who engage with and support new academic and learner practices in digitally rich teaching, learning and research environments. - Rethinking resource delivery: this section investigates the use of strategies to maximize access to online resources and services: harnessing system data to enhance collection management and user choice, designing and managing mobile 'friendly' learning spaces and providing virtual resources and services to an overseas campus. Readership: This timely and inspiring edited collection should make vital reading for librarians, library schools, departments of information science and other professional groups such as education developers, learning technologists and IT specialists.
