E-commerce Developer's Guide to Building Community and Using Promotional Tools PDF Download
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Author: Noel Jerke
Publisher: Sybex
ISBN: 9780782128659
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
CD-ROM contains: Example code referred to in text including SQL scripts and ASP files.
Author: Noel Jerke
Publisher: Sybex
ISBN: 9780782128659
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
CD-ROM contains: Example code referred to in text including SQL scripts and ASP files.
Author: Noel Jerke
Publisher:
ISBN: 9788176564113
Category : Active server pages
Languages : en
Pages :
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Book Description
By Now, It's Clear That Community Is The Key To Any Online Venture: Bring Together An Identifiable Group Of Users Who Return To Your Site Regularly And You Have A Solid Foundation For Success. Focusing On Powerful Microsoft Technologies Such As Sql Server And Asp, This Book Teaches You To Build The Required Site Functionality And Implement It To Create A Self-Sustaining, Evolving Online Community With Vast Economic Potential.Coverage Includes,Understanding Community Concepts,Exploring Microsoft Technologies And What They Offer,Making Shrewd System Design Decisions,Setting Up The Server Farm,Developing A Visitor-Driven Content Directory,Building A Full-Featured Guest Register,Implementing Discussion Forums,Creating Polling Tools,Tracking Site Usage,Applying Tuning Techniques To Get Optimal Results,Following Best Practices To Maximize The Health Of Your Community
Author: Anna Buss
Publisher: New Riders
ISBN: 0132104261
Category :
Languages : en
Pages : 289
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Book Description
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community • develop a community strategy to recruit and retain members • create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate • take advantage of free advertising opportunities • use communities to gain market insights and establish a direct line to your customer base In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.
Author: Amy Jo Kim
Publisher: Peachpit Press
ISBN: 013270515X
Category : Computers
Languages : en
Pages : 594
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Book Description
What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.
Author:
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 2244
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Book Description
Author: Marty Weintraub
Publisher: John Wiley & Sons
ISBN: 111860542X
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Author: Stephen L. Cohen
Publisher: Association for Talent Development
ISBN: 156286775X
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Position your consultancy for longevity and growth. "How do I position a talent development business for lasting success?” is a question Stephen L. Cohen fields regularly. In his practice, he hears it posed countless times in countless ways by independent consultants, corporate executives, and training suppliers alike. Cohen fills The Complete Guide to Building and Growing a Talent Development Firm with answers. And it is why he has organized this guidebook by key milestones for establishing a successful consultancy --one specifically focused on content, delivery, and instruction. Whether you want to start your own firm or take the next steps to grow, Cohen has been in your shoes. In his 40-year career in talent development, a deep understanding of industry best practices --and their nuances --has guided his many efforts to found, expand, merge, and even sell thriving talent development firms. Delve into timeless lessons for getting your talent development firm off the ground and start moving your business forward. You'll find sage advice on overcoming barriers to success and tips for handling potential industry disruptions. Learn to: Execute your business vision and carry it out efficiently and effectively. Win over customers and build repeat business. Pave your way to growth in new and existing markets. Build a consultancy that survives and thrives the tests of time.
Author: Najm Al Fares
Publisher: Najm Al Fares
ISBN:
Category : Computers
Languages : en
Pages : 79
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Book Description
The Complete Guide to Social Media Marketing for E-commerce The Complete Guide to Social Media Marketing for E-commerce provides readers with a comprehensive understanding of social media basics and its benefits in the context of e-commerce. This book helps businesses develop a strong brand presence by defining their identity and crafting a compelling brand story. It also guides readers through the process of building an effective social media strategy by identifying target audiences, selecting appropriate platforms, and setting up accounts. The book emphasizes the importance of content creation and curation, teaching readers how to engage their audience with engaging visual content and curate relevant material. It then explores the power of influencer marketing, providing insights on identifying and collaborating with influencers, negotiating partnerships, and measuring ROI. Readers will also learn how to master paid advertising on platforms such as Facebook and Instagram, harness the potential of video marketing, and effectively measure and analyze performance. The book also offers guidance on implementing customer service best practices, building a community around the brand, staying ahead of trends, scaling social media efforts, and maximizing reach through collaborations. Lastly, the book helps readers craft an effective social media crisis management plan, preparing them for potential crises, handling negative publicity, and rebuilding trust and reputation. With its comprehensive coverage of social media marketing strategies, this guide is a valuable resource for businesses looking to thrive in the digital age.
Author:
Publisher: Horace Taffe
ISBN:
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
With this eBook, you will unlock the secrets to building a thriving online business with a comprehensive guide, leveraging over 25 years of dropshipping expertise. This essential resource walks you through every aspect of launching and growing a Shopify store, from selecting top-notch suppliers to mastering global fulfillment. Whether you’re just starting out as a new entrepreneur online or offline, or an established business owner looking to expand online, this book offers step-by-step instructions, practical tools to be competitive, and real-world advice to ensure your e-commerce venture is a success. The advanced strategies for scaling, marketing, and leveraging AI, all designed to help you achieve financial freedom through the power of dropshipping and Shopify. Why This eBook? A Foundation for Success: Learn A to Z strategies for launching and scaling your very own e-commerce store. From selecting your niche to mastering global logistics, this eBook lays down the blueprint for success. Exclusive Supplier Access: Jumpstart your journey with over 25 tested and proven dropship suppliers and agents, offering access to a staggering array of over 10 million products. Plus, discover 30+ Print On-demand companies ready to transform your creative ideas into profitable ventures. Beyond Basics: Immerse yourself in advanced marketing techniques, leveraging social media, email campaigns, and influencer partnerships to drive traffic and sales. Community and Support: Gain exclusive access to a thriving Discord community of e-commerce experts ready to guide you toward financial freedom. Plus, an e-commerce mentorship program awaits to hone your skills in managing your store. What’s Inside? Insightful case studies of successful entrepreneurs who started just like you. In-depth guides to leveraging Shopify for beginners, optimizing your online store for maximum impact. Expert advice on navigating common challenges and pitfalls, ensuring a smooth path to e-commerce success. Who Is This For? Whether you're a budding entrepreneur, a hobbyist looking to monetize your passion, or an established business owner eager to expand your digital footprint, this eBook is your first step towards building a financially free lifestyle through e-commerce.
Author: Lauren Perkins
Publisher: Apress
ISBN: 143024996X
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
