E-Commerce Business Model 2020 PDF Download
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Author: Jim Work
Publisher:
ISBN: 9781914043307
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Author: Jim Work
Publisher:
ISBN: 9781914043307
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Author: Phil Ortiz
Publisher:
ISBN: 9781089886181
Category :
Languages : en
Pages : 268
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Book Description
Ready to skyrocket your dropshipping business to the next level? Your 100'000$/year dropshipping business starts here. Want to know more? Here just some useful tips you'll discover: The order fulfillment process in the details. If you won't follow these steps, the entire business will collapse The correct budget you need for start dropshipping business, without losing a penny How to find the best niches and the winning products to list on your Shopify and online store How to set up a payment system and stay away from being SCAMMED How to maintain the best supplier relations for the BEST deals The different sales channels for your dropshipping store and how to leverage them How to optimize your online store for selling like CRAZY 10 simple but powerful and effective ways to DESTROY your competitors How to create a strong and long-lasting brand for your dropshipping business dropshipping hacks in every chapter to help you steer your business to profitability. The best techniques you can use to attain a large following and turn your audience into great customers in a short while How to use Facebook, Youtube, Instagram and Twitter for push your business to the next level The SECRETS for engaging followers and attracting bigger audiences on your store Analysis of the 5 most effective practices that you should consider on your Facebook campaigns The 5 bigger mistakes that will kill your Youtube audience. Don't do these. Strategic tips for growing your ROI massively on the best 4 marketing platforms Step by step explanations and examples on how to create your ideal customer persona for maximum profits The core analytics for measuring results on How to grow your audience and promote engagement making your post viral A LOT MORE! Don't wait! Click the add to cart button and start now the dropshipping business you've always desired right now. This book includes: Dropshipping: A Step-by-Step Guide With The Latest Techniques On How To Start Building, Growing and Scaling Your Shopify and Online Store in No Time Dropshipping: How to Leverage and Exponentially Grow Your Online Store Using the Latest Social Media Marketing Strategies on Facebook, Instagram, YouTube, and Twitter
Author: Bernd W. Wirtz
Publisher: Springer
ISBN: 3030130053
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.
Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3031502892
Category :
Languages : en
Pages : 1031
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Book Description
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030475956
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264784187
Category :
Languages : en
Pages : 116
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Book Description
As digital transformation has accelerated, the e-commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e-commerce at the firm, individual and country levels have been overcome, while other barriers have emerged. Innovative business models have transformed buyer-seller relationships and pushed out the frontier of what is possible to buy and sell online.
Author: Art Weinstein
Publisher: Routledge
ISBN: 1351214322
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
Author: Becker, Annie
Publisher: IGI Global
ISBN: 1599049449
Category : Business & Economics
Languages : en
Pages : 2381
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Book Description
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Author: Tawfik Jelassi
Publisher: Springer Nature
ISBN: 3030489507
Category : Business & Economics
Languages : en
Pages : 793
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Book Description
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Author: Rana Tassabehji
Publisher: SAGE
ISBN: 1412933595
Category : Computers
Languages : en
Pages : 376
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Book Description
This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.
