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Author: Yiliu Paul Tu
Publisher: Springer Nature
ISBN: 3031602641
Category :
Languages : en
Pages : 451
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Book Description
Author: Yiliu Paul Tu
Publisher: Springer Nature
ISBN: 3031602641
Category :
Languages : en
Pages : 451
Get Book Here
Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Andrew McAfee
Publisher: W. W. Norton & Company
ISBN: 0393254305
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
Author: Mariusz Soltanifar
Publisher: Springer Nature
ISBN: 3030539148
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Author: Taherdoost, Hamed
Publisher: IGI Global
ISBN: 1668452375
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Investments in technologies such as the cloud, the internet of things (IoT), and robotic process automation are part of a strategy that helps organizations respond to changing customer demands and operational challenges. Emerging technologies are becoming one of the most remarkable elements to be considered in businesses, and e-businesses are no exception. With the expansion of e-businesses worldwide, the great population of e-business leaders tends to increase their knowledge to make future investments in key aspects and implications of their businesses. Thus, e-business leaders need to realize and seize existing opportunities for the advancement of their businesses. Driving Transformative Change in E-Business Through Applied Intelligence and Emerging Technologies contributes a comprehensive source to the existing knowledge and research in the field of e-business and emerging technologies and provides an understanding to readers about the current concepts, trends, technologies, and platforms in e-business. Covering topics such as competitive intelligence, enterprise resource planning systems, and online crowdfunding, this premier reference source is a comprehensive resource for business leaders and executives, IT managers, computer scientists, software engineers, economists, entrepreneurs, students, researchers, and academicians.
Author: Rahman, Syed Mahbubhur
Publisher: IGI Global
ISBN: 193070853X
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
Some analysts predict that electronic commerce will grow to more than $300 billion in the next five years. With electronic commerce growing in exponentially, staying competitive through an effect e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. Electronic Commerce: Opportunity and Challenges looks at the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It presents a study of key components and concepts of e-commerce, evaluating the critical success factors for global e-commerce, the economics of e-commerce and the practical issues involved with e-commerce in various applications.
Author: Ron Legarski
Publisher: SolveForce
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 534
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Book Description
"The Evolution of Telecommunications: From Analog to Digital and Beyond" is an in-depth exploration of the telecommunications industry, tracing its history from the earliest forms of communication to the cutting-edge technologies that define the modern era. Written by Ron Legarski, a seasoned expert with over two decades of experience in the field, this book offers a comprehensive analysis of the technological advancements, industry shifts, and global events that have shaped telecommunications over the years. The book delves into the transformation from analog to digital communication, the rise of the internet, and the ongoing development of 5G and beyond. It covers critical topics such as the impact of AI, IoT, and edge computing on telecommunications, the role of quantum communication in securing networks, and the challenges posed by global events like the COVID-19 pandemic. In addition to historical context, "The Evolution of Telecommunications" provides detailed case studies of major companies and innovations, examining how industry leaders like AT&T, Verizon, and Nokia have navigated the changing landscape. It also explores the societal implications of telecommunications, including its role in driving economic growth, improving quality of life, and addressing global challenges like climate change and digital inclusion. With detailed appendices that include a glossary of key terms, a timeline of significant developments, and additional resources for further study, this book serves as both a comprehensive guide and a valuable reference for professionals, students, and anyone interested in the future of telecommunications. Whether you’re a telecommunications professional, a technology enthusiast, or simply curious about how the world stays connected, "The Evolution of Telecommunications" offers a thorough understanding of the forces that continue to shape our increasingly digital world.
Author: Sweta Dixit
Publisher: John Wiley & Sons
ISBN: 139423399X
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
This book has a multidimensional perspective on AI solutions for business innovation and real-life case studies to achieve competitive advantage and drive growth in the evolving digital landscape. Artificial Intelligence-Enabled Businesses demonstrates how AI is a catalyst for change in business functional areas. Though still in the experimental phase, AI is instrumental in redefining the workforce, predicting consumer behavior, solving real-life marketing dynamics and modifications, recommending products and content, foreseeing demand, analyzing costs, strategizing, managing big data, enabling collaboration of cross-entities, and sparking new ethical, social and regulatory implications for business. Thus, AI can effectively guide the future of financial services, trading, mobile banking, last-mile delivery, logistics, and supply chain with a solution-oriented focus on discrete business problems. Furthermore, it is expected to educate leaders to act in an ever more accurate, complex, and sophisticated business environment with the combination of human and machine intelligence. The book offers effective, efficient, and strategically competent suggestions for handling new challenges and responsibilities and is aimed at leaders who wish to be more innovative. It covers the early stages of AI adoption by organizations across their functional areas and provides insightful guidance for practitioners in the suitable and timely adoption of AI. This book will greatly help to scale up AI by leveraging interdisciplinary collaboration with cross-functional, skill-diverse teams and result in a competitive advantage. Audience This book is for marketing professionals, organizational leaders, and researchers to leverage AI and new technologies across various business functions. It also fits the needs of academics, students, and trainers, providing insights, case studies, and practical strategies for driving growth in the rapidly evolving digital landscape.
Author: Keshav Kaushik
Publisher: CRC Press
ISBN: 1000820130
Category : Computers
Languages : en
Pages : 241
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Book Description
The quantity, diversity, and sophistication of Internet of Things (IoT) items are rapidly increasing, posing significant issues but also innovative solutions for forensic science. Such systems are becoming increasingly common in public locations, businesses, universities, residences, and other shared offices, producing enormous amounts of data at rapid speeds in a variety of forms. IoT devices can be used as suspects, digital witnesses, or instruments of crime and cyberattacks, posing new investigation problems, forensic issues, security threats, legal concerns, privacy concerns, and ethical dilemmas. A cyberattack on IoT devices might target the device itself or associated systems, particularly vital infrastructure. This book discusses the advancements in IoT and Cyber Physical Systems (CPS) forensics. The first objective is to learn and understand the fundamentals of IoT forensics. This objective will answer the question of why and how IoT has evolved as one of the most promising and widely accepted technologies across the globe and has many widely accepted applications. The second objective is to learn how to use CPS to address many computational problems. CPS forensics is a promising domain, and there are various advancements in this field. This book is structured so that the topics of discussion are relevant to each reader’s particular areas of interest. The book’s goal is to help each reader to see the relevance of IoT and CPS forensics to his or her career or interests. This book not only presents numerous case studies from a global perspective, but it also compiles a large amount of literature and research from a database. As a result, this book effectively demonstrates the concerns, difficulties, and trends surrounding the topic while also encouraging readers to think globally. The main goal of this project is to encourage both researchers and practitioners to share and exchange their experiences and recent studies between academia and industry.
Author: Usha Ramanathan
Publisher: Springer Nature
ISBN: 3030488764
Category : Technology & Engineering
Languages : en
Pages : 314
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Book Description
This book discusses supply chain issues and models with examples from actual case studies. Recent advances in sustainability, supply chains and technologies have brought promising potential for the management of sustainable global and local supply chains. While most of the current literature seem to consider developments in the field of sustainable supply chains and in the field of Industry 4.0 as two distinct entities, this book attempts to explore the synergy in bringing these two distinct fields together. The book features chapters on management of sustainability and industry 4.0 on supply chains as a whole, with several case studies on issues related to the application of sustainable supply chains in specific application sectors. They employ mathematical modeling and statistical analyses, as well as descriptive qualitative studies. They cover a range of application areas including multiple sectors (restaurant, manufacturing, logistics, furniture, food and insurance), domains (supply chains, logistics, marketing, and reverse logistics) and multiple country contexts (UK and India). The potential links between sustainability and the recent technological innovations from Industry 4.0 have been explored in detail. The book offers a valuable tool for managerial decision-making on the current practice and future potential on the use of Industry 4.0 tools for sustainable supply chains to facilitate competitive advantage with case studies in various industry sectors. In addition, some intriguing mathematical models will appeal to students and researchers interested in modeling the logistics process and the application of evolutionary game theory for integrating the social and economic aspects of sustainable supply chains. Some of these supply chain issues have been addressed in a previous book by the Editors.
