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Author: Jack W. Plunkett
Publisher:
ISBN: 9781628319774
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The electronic age is bringing sweeping changes to the world of entertainment, media and publishing. Formally Plunkett's Entertainment & Media Industry Almanac, this book covers these exciting developments and provides profiles of 400 leading global firms in film, radio, television, cable, digital content, new media and publishing. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, addresses, phone and fax numbers and company descriptions. This innovative book offers unique information, all indexed and cross-indexed for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Author: Jack W. Plunkett
Publisher:
ISBN: 9781628319774
Category : Business & Economics
Languages : en
Pages : 0
Get Book
Book Description
The electronic age is bringing sweeping changes to the world of entertainment, media and publishing. Formally Plunkett's Entertainment & Media Industry Almanac, this book covers these exciting developments and provides profiles of 400 leading global firms in film, radio, television, cable, digital content, new media and publishing. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, addresses, phone and fax numbers and company descriptions. This innovative book offers unique information, all indexed and cross-indexed for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Author: Jack W. Plunkett
Publisher: Plunkett Research
ISBN: 9781628316520
Category :
Languages : en
Pages : 0
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Book Description
A complete market research guide to the entertainment, publishing and media industry for strategic planning, competitive intelligence or employment searches.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593920660
Category : Authors and publishers
Languages : en
Pages : 585
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Book Description
The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors.
Author: Jack W. Plunkett
Publisher:
ISBN: 9781628318623
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
Formally Plunkett's Entertainment & Media Industry Almanac, this book covers these exciting developments and sweeping changes within the world of entertainment, media and publishing. With astonishing speed, entertainment, media and publishing have digitized, evolving into a highly dynamic industry, interconnected by global digital platforms in a manner that few people could even have conceived of a few decades ago. You'll find our analysis provides a complete overview of the industry along with market research reports in one superb, value-priced package. "A critically important reference book¿Providing complete access to the U.S. entertainment and media industry¿This essential reference covers trends, economics, growth plans, careers and occupations, technology and much more." Midwest Review of Books
Author: Jack W. Plunkett
Publisher: Plunkett Research
ISBN: 9781891775277
Category : Business & Economics
Languages : en
Pages : 515
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Book Description
Covers film, radio, television, cable, casinos/gaming, theme parks, new media and publishing of all types including books, magazines and newspapers. Profiles of the "Entertainment & Media 350 Firms." 515 pages of unique information. Analysis of business and market trends. Statistical tables.
Author: Jack W. Plunkett
Publisher: Plunkett Research
ISBN: 9781628316100
Category :
Languages : en
Pages : 514
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Book Description
Outsourcing of all types, offshoring of business processing, offshore contract manufacturing and globalization in general continue to create massive change in the world of business. This revolution creates both opportunities and challenges for organizations, managers and professionals of all types. Plunkett's Outsourcing & Offshoring Industry Almanac analyzes topics such as captive offshore facilities; insourcing; IT outsourcing; BPO; KPO; offshored professional services such as accounting and design; offshored clinical trials; and outsourced logistics and distribution. You'll find our analysis provides a complete overview of the industry along with market research reports in one superb, value-priced package."Provides much value-added information about an important industry."American Reference Books Annual
Author: New York
Publisher:
ISBN:
Category : New York (N.Y.)
Languages : en
Pages : 248
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Book Description
Author: Efraim Turban
Publisher: Springer
ISBN: 3319587153
Category : Business & Economics
Languages : en
Pages : 636
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Book Description
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Author: Anne Gregory
Publisher: Taylor & Francis
ISBN: 1000603415
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.
Author: Richard A. Lipsey
Publisher: McFarland
ISBN: 0786427183
Category : Sports & Recreation
Languages : en
Pages : 179
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Book Description
The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.
