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Author: Xianwei Lin
Publisher:
ISBN: 9781908175199
Category : Design
Languages : en
Pages : 251
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Book Description
With the continuing development of corporate ideas and the emergence of companies with complex range of activities, the dynamic (or multiform) brand identity has thus become a popular solution to express the multi-layered concepts behind a brand. Dynamic brand refers to an identity rooted in a unified, rational visual design structure that changes with its application environment. Though difficult to design, they are often vivid and alluring, leaving a lasting impression. This book is a collection of dynamic brand identities, presenting the latest from around the world industry by industry. Aside from the design works themselves, this book also presents the creative background behind their design, allowing the reader to gain a deeper understanding of their origins. This book provides us with new knowledge and a new window into high-end design ideas.
Author: Xianwei Lin
Publisher:
ISBN: 9781908175199
Category : Design
Languages : en
Pages : 251
Get Book Here
Book Description
With the continuing development of corporate ideas and the emergence of companies with complex range of activities, the dynamic (or multiform) brand identity has thus become a popular solution to express the multi-layered concepts behind a brand. Dynamic brand refers to an identity rooted in a unified, rational visual design structure that changes with its application environment. Though difficult to design, they are often vivid and alluring, leaving a lasting impression. This book is a collection of dynamic brand identities, presenting the latest from around the world industry by industry. Aside from the design works themselves, this book also presents the creative background behind their design, allowing the reader to gain a deeper understanding of their origins. This book provides us with new knowledge and a new window into high-end design ideas.
Author: Ulrike Felsing
Publisher: Lars Müller Publishers
ISBN: 9783037781630
Category : Architecture
Languages : en
Pages : 0
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Book Description
This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components in their logo but instead from a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the general (the philosophy of the institution, the program) and the specific (e.g., changing exhibitions and events). The author describes the effect and potential of looks and offers general criteria that distinguish fully developed, dynamic looks. The subject is also presented in the form of artistic projects and with reference examples from the natural sciences and the humanities. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis
Author: Mark T. Maybury
Publisher: John Wiley & Sons
ISBN: 111821952X
Category : Computers
Languages : en
Pages : 436
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Book Description
The advent of increasingly large consumer collections of audio (e.g., iTunes), imagery (e.g., Flickr), and video (e.g., YouTube) is driving a need not only for multimedia retrieval but also information extraction from and across media. Furthermore, industrial and government collections fuel requirements for stock media access, media preservation, broadcast news retrieval, identity management, and video surveillance. While significant advances have been made in language processing for information extraction from unstructured multilingual text and extraction of objects from imagery and video, these advances have been explored in largely independent research communities who have addressed extracting information from single media (e.g., text, imagery, audio). And yet users need to search for concepts across individual media, author multimedia artifacts, and perform multimedia analysis in many domains. This collection is intended to serve several purposes, including reporting the current state of the art, stimulating novel research, and encouraging cross-fertilization of distinct research disciplines. The collection and integration of a common base of intellectual material will provide an invaluable service from which to teach a future generation of cross disciplinary media scientists and engineers.
Author: Lawrence Ang
Publisher: Cambridge University Press
ISBN: 1108703119
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
Author: Matteo C.M. Casiraghi
Publisher: Taylor & Francis
ISBN: 1003826415
Category : Political Science
Languages : en
Pages : 171
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Book Description
The International Politics of Logos provides the first systematic analysis of logos and the role they play in international politics. Whilst there is growing scholarly interest in visual politics, logos have largely remained hidden in plain sight despite being the most important symbol of a variety of organizations. Visual artefacts, such as logos, play an increasingly central role in politics. Candidates running for office carefully choose the images they share on social media, political parties devise effective brands, and NGOs use visual artefacts for advocacy and advertisement. Visual artefacts are also vital for violent non-state actors, ranging from private military and security companies (PMSCs) to terrorists. This book provides a wealth of data on the logos chosen by a variety of organizations, examining how they vary between actors, across types of organizations, and over time. It offers methodological innovations to the study of logos and visual politics, highlighting the potential of combining quantitative and qualitative methodologies to study the colours, symbols, and types of logos and other visual artefacts. The book examines the role of colours as cues and the causal connection between chromatic choices and ideology, the influence of socialization and norm diffusion dynamics in the choice to showcase (or scrap) specific symbols, and the relationship between branding decisions and the structure and strategies of specific organizations. This book will appeal to students and scholars of visual politics and visual communication, as well as those researching political parties, PMSCs, and terrorist groups. It will also be of interest to political, security, and marketing professionals.
Author: Ratri Wulandari
Publisher: Routledge
ISBN: 1000441059
Category : Computers
Languages : en
Pages : 446
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Book Description
The 7th Bandung Creative Movement conference presented the theme "Dynamics of Industrial Revolution 4.0" which discussed how the digital world and connectivity changed human culture in various aspects of life, and transformed in accordance to human needs and social culture. Digital technology has transformed society to serve people from manufacturing needs to smart cities, from network connectivity to people connectivity. The application of information technology has helped in improving live quality and environmental sustainability. Digital transformation is revolutionizing how businesses and workers interconnect to be more productive and efficient. The result is improved collaboration, faster processes and time-to-market, lower costs and better products. Devices are getting smarter, meaning they are able to perform more and more tasks without human intervention; moreover, these devices generate data that provide insights to further improve processes and gain greater efficiencies. Moreover, with the Internet of Things (IoT), all these smart devices are interconnected in ways that not only help make them even smarter, but also enhances the intelligence of the overall system. Digital technology is a formidable driver for the transformation of a highly carbon-dependent world into one that is more ecologically ‘smart.’ We are entering a new era of environmental innovation that is driving better alignment between technology and environmental goals. Since its first announcement in 2011, industrial revolution 4.0 has dynamically changed and transformed to adjust itself to the human needs and to serve more efficiency and effectiveness of everyday life as well as environmental enhancement. The 7th Bandung Creative Movement has brought forward discussions on dynamic changes, ups and downs, innovations, relations of industrial revolution of the internet of thing, data, automation, to human physical world, new art and aesthetic, business, product innovation, built environment, and education.
Author: Philip Kotler
Publisher: Springer Nature
ISBN: 3031671554
Category :
Languages : en
Pages : 357
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Book Description
Author: Danny Friedmann
Publisher: Edward Elgar Publishing
ISBN: 178347954X
Category : Computers
Languages : en
Pages : 399
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Book Description
Legal conflicts between trademark holders, social media providers and internet users have become manifest in light of wide scale, unauthorised use of the trademark logo on social media in recent decades. Arguing for the protection of the trademark logo against unauthorised use in a commercial environment, this book explores why protection enforcement should be made automatic. A number of issues are discussed including the scalability of litigation on a case-by-case basis, and whether safe harbour provisions for online service providers should be substituted for strict liability.
Author: Irene van Nes
Publisher: BIS Publishers
ISBN: 9789063693398
Category : Design
Languages : en
Pages : 0
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Book Description
How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.
Author: Teen-hang Meen
Publisher: World Scientific
ISBN: 9811238731
Category : Computers
Languages : en
Pages : 432
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Book Description
This volume is the proceedings of the 3rd IEEE International Conference on Knowledge Innovation and Invention 2020 (IEEE ICKII 2020). The conference was organized by the IEEE Tainan Section Sensors Council (IEEE TSSC), the International Institute of Knowledge Innovation and Invention (IIKII), and the National University of Kaohsiung, Taiwan, and held on August 21-23, 2020 in Kaohsiung.This volume of Knowledge Innovation on Design and Culture selected 95 excellent papers from the IEEE ICKII 2020 conference in the topics of Innovative Design and Cultural Research and Knowledge Innovation and Invention. This proceedings presents the research results based on the interdisciplinary collaboration of social sciences and engineering technologies by international networking in the academic and industrial fields.
