Drucker on Marketing: Lessons from the World's Most Influential Business Thinker PDF Download
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Author: William Cohen
Publisher: McGraw Hill Professional
ISBN: 0071778624
Category : Biography & Autobiography
Languages : en
Pages : 290
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Book Description
For the first time ever, Druckers widely influential marketing wisdom collected all in one volumeand how professionals can apply it in todays business setting
Author: William Cohen
Publisher: McGraw Hill Professional
ISBN: 0071778624
Category : Biography & Autobiography
Languages : en
Pages : 290
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Book Description
For the first time ever, Druckers widely influential marketing wisdom collected all in one volumeand how professionals can apply it in todays business setting
Author: William A. Cohen
Publisher: John Wiley & Sons
ISBN: 0470405007
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership—the central element of management—are in constant demand, yet he wrote little under that actual subject heading. In Drucker on Leadership, William A. Cohen explores Drucker’s lost leadership lessons—why they are missing, what they are, why they are important, and how to apply them. As Cohen explains, Drucker was ambivalent about leadership for much of his career, making it clear that leadership was not by itself “good or desirable.” While Drucker struggled with the concept of leadership, he was well aware that it had a critical impact on the accomplishment of all projects and human endeavors. There is no book from Drucker specifically dedicated to leadership, but a wealth of information about leadership can be found scattered throughout his 40 books and hundreds of articles. Drucker’s teachings about leadership have saved many corporations from failure and helped guide others to outstanding success. Many of the leadership concepts revealed in this book will surprise and perhaps shock Drucker’s followers. For example, who would have thought that Peter Drucker taught that “leadership is a marketing job” or that “the best leadership lessons for business or any nonprofit organization come from the military”? Written for anyone who values the insights of the man whose name is synonymous with excellence in management, Drucker on Leadership offers a deeper understanding of what makes an extraordinary leader.
Author: William Cohen
Publisher: AMACOM
ISBN: 0814409547
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
From 1975 to 1979, author William Cohen studied under one of the greatest management educators and thought-leaders of all time: Peter Drucker. What Drucker taught him literally changed his life. Now, in this warm and inspiring read, Cohen shares the insights he gained as the first-ever graduate of Drucker’s doctoral program and teaches readers how Druker’s game-changing ideas stand the test of time in the face of real-world workplace challenges today. A Class with Drucker shares many of Drucker’s teachings that never made it into his countless books and articles--ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker’s lessons with personal anecdotes about his teacher’s personality, lack of pretension, and interactions with students and others. Having gone on from Drucker’s teachings to become an Air Force general and eventually professor, management consultant, multibook author, and university president, Cohen is a testament to the lifechanging impact of Drucker’s teachings and friendship. Enlightening and intriguing, this book allows you, too, to learn and grow from the timeless wisdom of a most inspiring man.
Author: Peter Ferdinand Drucker
Publisher: Harvard Business Press
ISBN: 9781422101681
Category : Biography & Autobiography
Languages : en
Pages : 250
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Book Description
This book gathers together Peter Drucker's articles from Harvard Business Review and frames them with a thoughtful introduction from the Review's Editor Tom Stewart One of this century's most highly regarded students of management, Drucker has sought out, identified, and examined the most important issues confronting managers, from corporate strategy to management style to social change. Through his unique lens, this volume gives us the rare opportunity to trace the evolution of the great shifts in our workplaces, and to understand more clearly the role of managers. This book gathers together Drucker's articles from Harvard Business Review and frames them with a thoughtful introduction from the review's editor Thomas A. Stewart.
Author: John Wesley Yoest, Jr.
Publisher: Post Hill Press
ISBN: 1682613968
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Author: Peter Drucker
Publisher: Routledge
ISBN: 1136356215
Category : Business & Economics
Languages : en
Pages : 371
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Book Description
This classic volume achieves a remarkable width of appeal without sacrificing scientific accuracy or depth of analysis. It is a valuable contribution to the study of business efficiency which should be read by anyone wanting information about the developments and place of management, and it is as relevant today as when it was first written. This is a practical book, written out of many years of experience in working with managements of small, medium and large corporations. It aims to be a management guide, enabling readers to examine their own work and performance, to diagnose their weaknesses and to improve their own effectiveness as well as the results of the enterprise they are responsible for.
Author: Peter F. Drucker
Publisher: McGraw Hill Professional
ISBN: 0071759506
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Previously unpublished talks from the Father of Modern Management Throughout his professional life, Peter F. Drucker inspired millions of business leaders not only through his famous writings but also through his lectures and keynotes. These speeches contained some of his most valuable insights, but had never been published in book form—until now. The Drucker Lectures features more than 30 talks from one of management's most important figures. Drawn from the Drucker Archives at the Drucker Institute at Claremont Graduate University, the lectures showcase Drucker's wisdom, wit, profundity, and prescience on such topics as: Politics and economics of the environment Knowledge workers and the Knowledge Society Computer and information literacy Managing nonprofit organizations Globalization During his life, Drucker well understood that over the last 150 years the world had become a society of large institutions—and that they would only become larger and more powerful. He contended that unless these institutions were effectively managed and ethically led, the good health of society as a whole would be in peril. His prediction is unfolding before our eyes. The Drucker Lectures is a timely, instructive book proving that responsible behavior and good business can, in fact, exist hand in hand.
Author: Alan G. Lafley
Publisher: Harvard Business Press
ISBN: 142218739X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author: Tony H. Bonaparte
Publisher: New York : New York University Press
ISBN:
Category : Industrial management
Languages : en
Pages : 392
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Book Description
Author: Robert T. Pennock
Publisher: MIT Press
ISBN: 0262042584
Category : Science
Languages : en
Pages : 449
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Book Description
An exploration of the scientific mindset—such character virtues as curiosity, veracity, attentiveness, and humility to evidence—and its importance for science, democracy, and human flourishing. Exemplary scientists have a characteristic way of viewing the world and their work: their mindset and methods all aim at discovering truths about nature. In An Instinct for Truth, Robert Pennock explores this scientific mindset and argues that what Charles Darwin called “an instinct for truth, knowledge, and discovery” has a tacit moral structure—that it is important not only for scientific excellence and integrity but also for democracy and human flourishing. In an era of “post-truth,” the scientific drive to discover empirical truths has a special value. Taking a virtue-theoretic perspective, Pennock explores curiosity, veracity, skepticism, humility to evidence, and other scientific virtues and vices. He explains that curiosity is the most distinctive element of the scientific character, by which other norms are shaped; discusses the passionate nature of scientific attentiveness; and calls for science education not only to teach scientific findings and methods but also to nurture the scientific mindset and its core values. Drawing on historical sources as well as a sociological study of more than a thousand scientists, Pennock's philosophical account is grounded in values that scientists themselves recognize they should aspire to. Pennock argues that epistemic and ethical values are normatively interconnected, and that for science and society to flourish, we need not just a philosophy of science, but a philosophy of the scientist.
