Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE PDF Download
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Author: Joyal Philip
Publisher: GRIN Verlag
ISBN: 3346362612
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody’s life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information’s from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmakers should make cars according to the needs of the buyers.
Author: Joyal Philip
Publisher: GRIN Verlag
ISBN: 3346362612
Category : Business & Economics
Languages : en
Pages : 64
Get Book Here
Book Description
Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody’s life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information’s from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmakers should make cars according to the needs of the buyers.
Author: Dr. Babar Zamaan Mohammed
Publisher: Book Rivers
ISBN: 9390548780
Category : Sports & Recreation
Languages : en
Pages :
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Book Description
Is it the appearance? The brand name? Performance? Or is it something much deeper? In this book, Dr. Babar Zamaan identifies the factors that influence prospective premium car buyers. A must read for marketing students,and professionals in the automobile industry.
Author: Shalien N. Maduro
Publisher:
ISBN:
Category : Curaçao
Languages : nl
Pages :
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Book Description
Author: Shaliën N. Maduro
Publisher:
ISBN:
Category : Curaçao
Languages : en
Pages : 122
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Book Description
Author: Balazs Rudolf
Publisher:
ISBN:
Category :
Languages : en
Pages : 64
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Book Description
Online-Neuwagenhändler stellen einen der am schnellsten wachsenden Vertriebszweige im Automobilhandel dar. Während sie sich bereits in vielen europäischen Ländern erfolgreich etablieren konnten, steckt der Markt in Österreich noch in den Kinderschuhen. Diese Arbeit beinhaltet eine orientierende Untersuchung zum Thema Konsumentenverhalten und Entscheidungsfindung. Als Ausgangspunkt werden die gängigen Theorien und Modelle zum Entscheidungsfindungsprozess beschrieben. Des Weiteren werden aktuelle Studien mit dem Hintergrund des Online-Handels analysiert. Auf Basis dieser Sekundärforschung wird eine empirische Untersuchung über den Entscheidungsfindungsprozess beim Online-Neuwagenkauf durchgeführt. Die Studie konzentriert sich dabei auf die internen und externen Faktoren, welche die Entscheidungsfindung des Konsumenten beeinflussen. *****Online dealers for new cars are one of the fastest growing distribution channels within the car industry. While they are already very successful in several European countries they could not establish themselves in Austria yet. This exploratory study deals with consumer behavior and analyzes the decision making process for the online purchase of new cars. The literature review deals with common theories and models about consumer decision making. Furthermore current studies about the decision making process in online environments are reviewed. Based on this secondary research an empirical study about the decision making process for online new car purchases is conducted. Thereby the paper focuses on the internal and external factors that influence the consumers decision making.
Author: Arokiaraj David
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
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Book Description
The automobile industry is one of the fastest growing sectors of the world. India is the fourth largest exporter of passenger car and 6th largest producer in the world. A number of leading global automotive companies entered with the joint ventures and started producing the variety of models with different features and providing value-added services to attract the customers. Hence the customer's decision making becomes complicated. Therefore this study makes an attempt to identify the factors influencing the customers to purchase a passenger car. The secondary data was collected from 100 passenger car users of Puducherry with the help of a structured questionnaire. Various hypotheses were framed and tested. It is found that the customers were more focused on performance, technical features of the car during their purchase. Environmental factors were given least importance during their purchases. The major weakness of Indian policy framework is interstate differences and there are no much publications to create awareness among the general public. Therefore it is essential to create awareness among the passenger car users regarding various environmental issues.
Author: Akhila Kumar Sahu
Publisher: Springer Nature
ISBN: 9819928702
Category : Technology & Engineering
Languages : en
Pages : 288
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Book Description
This volume comprises the select proceedings of the International Conference on Materials for Energy Storage and Conservation (MESC 2022). It aims to provide a comprehensive spectrum picture of the state-of-the-art research and development in diverse areas such as energy conservation, chemical energy storage, electrical and electromagnetic energy storage, energy management, biological energy storage, nanotechnology for renewable energy, solar cell materials, thermal energy storage, energy storage risk analysis, environment and health effects of energy efficiency, among others. This volume will be of interest to researchers, academicians, professionals, policymakers, scientists, and members of the industry working in the field of energy storage and conservation.
Author:
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 940
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Book Description
Author: Mosca, Fabrizio
Publisher: IGI Global
ISBN: 1466699590
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
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Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
