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Author: Linn Random
Publisher: Balboa Press
ISBN: 1982261544
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Once at a Writers conference, I was approached by a new author. She asked me, “How can I make my book a best seller?” I smiled. “First write a great book.” She answered quickly, “I’ve written a great book, how can I increase my book sales?” I could see she was sincere. “You must create interest and demand for your book through publicity and promotion. Publicity and promotion will drive book sales.” She frowned. “I don’t know where to begin?” The reality is you simply cannot depend on your publisher to help sell your book, nor do you need a million-dollar advertising budget. You can create interest and demand for your book through publicity and promotion. Publicity and promotion will drive your book sales. Driving Book Sales is primer on every aspect of publicity, marketing, advertising and public relations in the real world and online. This book will tell you how in the real world and on the world wide web.
Author: Linn Random
Publisher: Balboa Press
ISBN: 1982261544
Category : Business & Economics
Languages : en
Pages : 215
Get Book Here
Book Description
Once at a Writers conference, I was approached by a new author. She asked me, “How can I make my book a best seller?” I smiled. “First write a great book.” She answered quickly, “I’ve written a great book, how can I increase my book sales?” I could see she was sincere. “You must create interest and demand for your book through publicity and promotion. Publicity and promotion will drive book sales.” She frowned. “I don’t know where to begin?” The reality is you simply cannot depend on your publisher to help sell your book, nor do you need a million-dollar advertising budget. You can create interest and demand for your book through publicity and promotion. Publicity and promotion will drive your book sales. Driving Book Sales is primer on every aspect of publicity, marketing, advertising and public relations in the real world and online. This book will tell you how in the real world and on the world wide web.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Julie Thomas
Publisher: Vva Pub
ISBN: 9780976999409
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
To help readers gain and consistently maintain their winning edge, Thomas shares the simple yet powerful framework that fueled her meteoric rise to CEO of ValueVision Associates. Pragmatic and fast-paced, each chapter focuses on specific strategies to move the sale forward.
Author: Andris A. ZOLTNERS
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410421
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Sales force effectiveness drives every company's success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Combining strategic insight with pragmatic advice, Building a Winning Sales Force provides current and aspiring sales leaders with innovative yet practical solutions to many of the most common issues faced by today’s sales organizations. The book shows readers how to: assess how good their sales force really is • identify sales force improvement opportunities • implement tools and processes that have immediate impact on sales effectiveness • attract and retain the best salespeople • design incentive compensation plans • set goals • manage sales performance • motivate the sales force With practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable every company to drive sales and stay competitive.
Author: Sandra Powers Murphy
Publisher:
ISBN: 9780999720417
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
The Road to AUM provides investment managers and business owners, marketing and sales professionals with a roadmap to institutional asset growth based on observations and comments directly from the institutions themselves. Whether a firm is launching, emerging, stuck in neutral, or moving in a new direction, a view of the road ahead is paramount.
Author: Doug Hall
Publisher: Clerisy Press
ISBN: 1578605822
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
Transform the art of innovation into a reliable system! System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas—and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation by everyone, everywhere, every day becomes the norm. The rapidly changing world becomes a tremendous opportunity to achieve greatness. Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, or job candidate is Meaningfully Unique customers are willing to pay more money for it. This links to the two simple truths in today’s marketplace: If you’re Meaningfully Unique life is great! If you’re NOT Meaningfully Unique you’d better be cheap. Innovation Engineering is a new field of academic study and leadership science. It teaches how to apply the science of system thinking to strategy, innovation, and cooperation. Research finds that it helps to increase innovation speed (up to 6x) and decrease risk (by 30 to 80%). Innovation Engineering accelerates the creation and development of more profitable products and services. However, the bigger benefit may well lie in its ability to transform organizational cultures by enabling everyone to work smarter every day. What makes Innovation Engineering unique is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively, it’s the number one documented innovation system on earth. Over 35,000 people have been educated in Innovation Engineering classes, and more than $15 billion in innovations are in active development. In his book Driving Eureka!, best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself—and your team—to innovate, succeed, and do amazing things that matter, on a daily basis.
Author: Mike Shatzkin
Publisher: Mike Shatzkin
ISBN: 0986939706
Category :
Languages : en
Pages : 469
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Book Description
Author: Monica Holloway
Publisher: Simon and Schuster
ISBN: 1847396909
Category : Biography & Autobiography
Languages : en
Pages : 476
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Book Description
At nine years old, Monica Holloway develops a fascination with the local funeral home. Small wonder, with a father who drives his Ford pick up with a Kodak movie camera sitting shotgun just in case he sees an accident, and whose home movies feature more footage of disasters than of his children. In between her father's bouts of violence and abuse, Monica becomes fast friends with Julie Kilner, whose father is the town mortician. She and Julie preferred the casket showroom to the parks and grassy backyards in her hometown of Elk Grove, Ohio, where they would take turns lying in their favourite coffins. In time, Monica and Julie get a job driving the company hearse to pick up bodies from the airport, yet even Monica's growing independence can't protect her from her parents' irresponsibility, and from the feeling that she simply does not deserve to be safe. Little does she know, as she finally strikes out on her own, that her parents' biggest betrayal has yet to be revealed...
Author: State of State of Michigan
Publisher:
ISBN:
Category :
Languages : en
Pages : 90
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Book Description
Driving is a privilege and not a right. Drivers must drive responsibly and safely, obey traffic laws, and never drink and drive. Finally, make sure that you and your passengers are properly buckled up - it's the law! Today's vehicles are loaded with technology that was unheard of even a decade ago. Systems that warn when you are drifting from your lane, assist you in parallel parking, automatically brake in emergency situations and provide 360 degrees of vision around the vehicle via a camera are becoming standard, even on moderately priced vehicles. As remarkable as these leaps in automotive technology are, the truth is that the most important safety feature in any vehicle remains you as the driver. Therefore, it is to your benefit to continue improving and expanding your knowledge of traffic laws and safe driving practices. Driving is a privilege. Once you have been issued a driver's license, you have the responsibility to continually demonstrate the skill and knowledge to drive safely. Whether you have been behind the wheel for decades or are just starting to venture out, driving is a discipline that requires judgment, knowledge, physical and mental self-awareness, and practice. "What Every Driver Must Know" is an excellent resource for assisting you on this lifelong journey.
Author: Mike Weinberg
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814431771
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
