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Author: Mary Lynn Stewart
Publisher: JHU Press
ISBN: 1421429225
Category : History
Languages : en
Pages : 324
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Book Description
At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women's transition into modernity. Analyzing what female columnists in fashion magazines and popular women novelists wrote about the "new silhouette," Stewart shows how bourgeois women feminized the more severe, masculine images that elite designers promoted to create a hybrid form of modern that both emancipated women and celebrated their femininity. She delves into the intricacies of marketing the new clothes and the new image to middle-class women and examines the nuts and bolts of a changing industry—including textile production, relationships between suppliers and department stores, and privacy and intellectual property issues surrounding ready-to-wear couture designs. Dressing Modern Frenchwomen draws from thousands of magazine covers, advertisements, fashion columns, and features to uncover and untangle the fascinating relationships among the fashion industry, the development of modern marketing techniques, and the evolution of the modern woman as active, mobile, and liberated.
Author: Mary Lynn Stewart
Publisher: JHU Press
ISBN: 1421429225
Category : History
Languages : en
Pages : 324
Get Book Here
Book Description
At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women's transition into modernity. Analyzing what female columnists in fashion magazines and popular women novelists wrote about the "new silhouette," Stewart shows how bourgeois women feminized the more severe, masculine images that elite designers promoted to create a hybrid form of modern that both emancipated women and celebrated their femininity. She delves into the intricacies of marketing the new clothes and the new image to middle-class women and examines the nuts and bolts of a changing industry—including textile production, relationships between suppliers and department stores, and privacy and intellectual property issues surrounding ready-to-wear couture designs. Dressing Modern Frenchwomen draws from thousands of magazine covers, advertisements, fashion columns, and features to uncover and untangle the fascinating relationships among the fashion industry, the development of modern marketing techniques, and the evolution of the modern woman as active, mobile, and liberated.
Author: Mary Lynn Stewart
Publisher:
ISBN: 9781421427812
Category : Fashion merchandising
Languages : en
Pages : 305
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Book Description
Author: Aloïs Guinut
Publisher: Mitchell Beazley
ISBN: 1784727180
Category : Crafts & Hobbies
Languages : en
Pages : 398
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Book Description
"The sustainable fashion revolution has begun, and we must all be part of it." - Aloïs Guinut Stylish women everywhere are realizing the environmental damage of fast fashion and looking for new ways to dress that don't involve cramming their wardrobe with clothes that may never get worn. As Paris-based style-coach Aloïs Guinut explores in this invaluable book, French women have a lot to teach us about how to cherish the planet without sacrificing your style: - Know what works for you. - Buy less and buy better. - Mix vintage items with a few wisely chosen modern pieces. - Optimize your closet. - Look after what you have and make it last. - Seek out quality fabrics that don't poison the environment.
Author: Tish Jett
Publisher: Rizzoli Publications
ISBN: 0847841456
Category : Design
Languages : en
Pages : 260
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Book Description
For any woman who last saw forty on her speedometer comes a sparkling new primer for aging—the French way—with grace and style. Frenchwomen of a certain age (over forty) are captivating and complex. They appear younger than their years and remain stylish throughout their lives. They look at birthdays as a celebration of a life well-lived and perhaps a good reason to go shopping before they dress to perfection for a celebration of another anniversaire. American-born journalist and blogger Tish Jett has lived among the French for years and has studied them and stalked them to learn their secrets. Exploring how their wardrobe, beauty, diet, and hair rituals evolve with time and how some aspects of their signature styles never change, Jett shows how Frenchwomen know their strengths, hide their weaknesses, and never talk about their fears, failures, or flaws. After all, in France, beauty, style, and charm have no expiration dates!
Author: Susan Sommers
Publisher: Random House Incorporated
ISBN: 9780394547046
Category : Design
Languages : en
Pages : 177
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Book Description
A top fashion journalist reveals the secrets of French style and shows how American women can make French chic, allure, and confidence a part of their own style.
Author: Alexandra Palmer
Publisher: Bloomsbury Publishing
ISBN: 1350114057
Category : Design
Languages : en
Pages : 515
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Book Description
Over the last century there has been a complete transformation of the fashion system. The unitary top-down fashion cycle has been replaced by the pulsations of multiple and simultaneous styles, while the speed of global production and circulation has become ever faster and more complex. Running in tandem, the development of artificial fibres has revolutionized the composition of clothing, and the increased focus on youth, sexuality, and the body has radically changed its design. From the 1920s flapper dress to debates over the burkini, fashion has continued to be deeply involved in society's larger issues. Drawing on a wealth of visual, textual and object sources and illustrated with 100 images, A Cultural History of Dress and Fashion in the Modern Age presents essays on textiles, production and distribution, the body, belief, gender and sexuality, status, ethnicity, and visual and literary representations to illustrate the diversity and cultural significance of dress and fashion in the period.
Author: Jane Nicholas
Publisher: University of Toronto Press
ISBN: 1442616539
Category : History
Languages : en
Pages : 314
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Book Description
With her short skirt, bobbed hair, and penchant for smoking, drinking, dancing, and jazz, the “Modern Girl” was a fixture of 1920s Canadian consumer culture. She appeared in art, film, fashion, and advertising, as well as on the streets of towns from coast to coast. In The Modern Girl, Jane Nicholas argues that this feminine image was central to the creation of what it meant to be modern and female in Canada. Using a wide range of visual and textual evidence, Nicholas illuminates both the frequent public debates about female appearance and the realities of feminine self-presentation. She argues that women played an active and thoughtful role in their embrace of modern consumer culture, even when it was at the risk of serious social, economic, and cultural penalties. The first book to fully examine the “Modern Girl”’s place in Canadian culture, The Modern Girl will be essential reading for all those interested in the history of gender, sexuality, and the body in the modern world.
Author: Rachel Mesch
Publisher: Stanford University Press
ISBN: 0804787131
Category : Literary Criticism
Languages : en
Pages : 257
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Book Description
“In this entertaining academic history of these rival magazines, Mesch . . . explores the emergence of the working woman in France.” —Publishers Weekly At once deeply historical and surprisingly timely, Having It All in the Belle Epoque shows how the debates that continue to captivate high-achieving women in America and Europe can be traced back to the early 1900s in France. The first two photographic magazines aimed at women, Femina and La Vie Heureuse created a female role model who could balance age-old convention with new equalities. Often referred to simply as the “modern woman,” this captivating figure embodied the hopes and dreams as well as the most pressing internal conflicts of large numbers of French women during what was a period of profound change. Full of never-before-studied images of the modern French woman in action, Having It All shows how these early magazines exploited new photographic technologies, artistic currents, and literary trends to create a powerful model of French femininity, one that has exerted a lasting influence on French expression. This book introduces and explores the concept of Belle Epoque literary feminism, a product of the elite milieu from which the magazines emerged. Defined by its refusal of political engagement, this feminism was nevertheless preoccupied with expanding women’s roles, as it worked to construct a collective fantasy of female achievement. Through an astute blend of historical research, literary criticism, and visual analysis, Mesch’s study of women’s magazines and the popular writers associated with them offers an original window onto a bygone era that can serve as a framework for ongoing debates about feminism, femininity, and work-life tensions
Author: Liz Tregenza
Publisher: Bloomsbury Publishing
ISBN: 1350245887
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The first book to consider the subject, Wholesale Couture: London and Beyond, 1930-70 seeks to revise the notion that wholesale couturiers were simply copyists and demonstrate the complexities of their design processes and business strategies. This term has fallen out of usage; however, it was used to describe the pinnacle of the British ready-to-wear fashion industry between the 1930s and 1960s. Companies within this sector have typically been recognised as creators of high-quality copies of French haute couture, using ready-to-wear techniques. Liz Tregenza traces wholesale couture garments from concept to usage, considering design, manufacture, branding, promotion, retail and export. She looks beyond the garments produced and investigates the people behind these firms, consequently demonstrating the significant role that largely Jewish immigrants played in the development and success of this industry. The book also considers the wider social and economic factors that affected manufacturers and consumers; the effect of austerity, rationing and the Utility scheme, and the pressing need for wholesale couturiers to export their products internationally. It demonstrates that 1946 was a critical year for re-building and re-imagining the London fashion industry and that wholesale couturiers were at the centre of these developments. Furthermore, it reveals the impact of changing consumer purchasing power, including the burgeoning youth market, for fashion manufacturers. Offering a new perspective on British fashion history, Wholesale Couture demonstrates that these couturiers were vital in cementing London's status as a ready-to-wear fashion centre.
Author: Holly Grout
Publisher: LSU Press
ISBN: 0807159891
Category : Health & Fitness
Languages : en
Pages : 256
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Book Description
The market for commercial beauty products exploded in Third Republic France, with a proliferation of goods promising to erase female imperfections and perpetuate an aesthetic of femininity that conveyed health and respectability. While the industry's meteoric growth helped to codify conventional standards of womanhood, The Force of Beauty goes beyond the narrative of beauty culture as a tool for sociopolitical subjugation to show how it also targeted women as important consumers in major markets and created new avenues by which they could express their identities and challenge or reinforce gender norms. As cosmetics companies and cultural media, from magazines to novels to cinema, urged women to aspire to commercial standards of female perfection, beauty evolved as a goal to be pursued rather than a biological inheritance. The products and techniques that enabled women to embody society's feminine ideal also taught them how to fashion their bodies into objects of desire and thus offered a subversive tool of self-expression. Holly Grout explores attempts by commercial beauty culture to reconcile a standard of respectability with female sexuality, as well as its efforts to position French women within the global phenomenon of changing views on modern womanhood. Grout draws on a wide range of primary sources-hygiene manuals, professional and legal debates about the right to fabricate and distribute "medicines," advertisements for beauty products, and contemporary fiction and works of art-to explore how French women navigated changing views on femininity. Her seamless integration of gender studies with business history, aesthetics, and the history of medicine results in a textured and complex study of the relationship between the politics of womanhood and the politics of beauty.
