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Author: Glen Urban
Publisher: Pearson Education
ISBN: 013271616X
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Author: Glen Urban
Publisher: Pearson Education
ISBN: 013271616X
Category : Business & Economics
Languages : en
Pages : 311
Get Book Here
Book Description
Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806239753
Category : Business & Economics
Languages : en
Pages : 29
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Book Description
The must-read summary of Glen Urban's book: "Don't Just Relate - Advocate: A Blueprint for Profit in the Era of Customer Power". This complete summary of the ideas from Glen Urban's book "Don't Just Relate - Advocate" shows how the best way to grow your business today is not by improving your marketing, but by advocating for your customers. In his book, the author explains how earning and retaining your customers' trust means they will remain loyal customers in the future and will recommend you to their friends and family. This summary details exactly how you can act as an advocate by finding out your customers' needs and selling them solutions. By reading Glen Urban's advice, you will hold the key to finding customers that will stay loyal forever. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Don't Just Relate - Advocate" and find out why advocating for your customers will put you on the path to success.
Author: Dr Ken Baker
Publisher: Lulu.com
ISBN: 0244194459
Category : Religion
Languages : en
Pages : 306
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Book Description
I guess every believer is conscious of wanting to go further with God, to dig deeper, and to climb higher. Paul himself said, "Not that I have already arrived, but I press on..." But the New Testament, whilst stating that qualification, also provides an astonishing optimism of grace - a marvellous confidence that God can do "all things" in and through us. The little book of Colossians expresses that confidence to a high degree. The writer is not daunted by the poor quality of the believers, neither by the sins of their past nor the distractions of their present. In simple, powerful prose, he outlines a challenge which is worth taking up. It is the challenge of Christian holiness. Jesus Christ has done a work - the past tense is exhilarating- so that he might offer us to God "holy and blameless and irreproachable." It is God's design, that is, that we are "presented holy." It is the purpose of this book to explore how Colossians enables that undertaking.
Author: Pastor Stephen Kyeyune
Publisher: AuthorHouse
ISBN: 166554256X
Category : Religion
Languages : en
Pages : 217
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Book Description
The only blessing that exceeds receiving is giving. I am privileged to put this book into your hands as a gift to you. It is another way of emptying my vessel and filling your vessels with the blessings of wisdom that God has imparted in me for decades. I am positioned to teach biblical counseling due to the following factors: Apart from my academic credentials, my illuminating years in ministry have been punctuated with series of counselings which is compulsory for effective pastoring. Experience is the best teacher. “The better you look, the more you see.” Much more, hope you would be exposed to the ideas that inspiration generates to simulate your minds rather than to emotionally excite you. This book is different from other success motivation books because it is based on solid biblical principles. Everyone has a purpose in life and a unique talent to give to others. I want to help you to discover your potential and stay unique but relevant to the community.
Author: Jagdish Sheth
Publisher: Routledge
ISBN: 1136624910
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A’s, using a blend of marketing and non-marketing resources. The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them. Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer’s eyes. This ability has become an absolute necessity for success in today’s hyper-competitive marketplace.
Author: Bharati, Pratyush
Publisher: IGI Global
ISBN: 1615206280
Category : Computers
Languages : en
Pages : 410
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Book Description
Small and medium-sized enterprises (SMEs) play a critical role in rejuvenating and sustaining the modern economy, generating substantial employment and serving as important innovation engines for the global economy. Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches aims to spread research conducted on SMEs internationally and place it at the disposal of academics, practitioners, consultants, the vendor community, and policymakers. The goal of this book is to highlight the challenges faced by SMEs and how they are coping with the adverse environment through skillful use of IT and technologies such as Web 2.0, Enterprise Resource Planning (ERP), e-commerce, open source software, Business Process Digitization (BPD), and other emerging technologies.
Author: Leonardo Caporarello
Publisher: Springer
ISBN: 331940265X
Category : Computers
Languages : en
Pages : 307
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Book Description
This book provides a broad overview of Information and Communication Technology (ICT)-supported innovation both on an evidence-based level, a theoretical and a methodological level. It presents multi-disciplinary perspectives on organizational innovation in enterprises and the public sector, and on the ubiquitous social media-based user innovations. The book especially highlights innovation in knowledge work and human-computer interaction, innovation of and in socio-technical systems, and user-based innovation in public services. It draws upon evidence from various areas of application, including innovative mobility and the factories of the future. The studies presented here will be helpful both for innovation scholars and practitioners in industry – as well as innovators at large – in their current and future studies and undertakings.
Author: Li, Eldon Y.
Publisher: IGI Global
ISBN: 1466640278
Category : Computers
Languages : en
Pages : 445
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Book Description
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Author: Jagdish N Sheth
Publisher: Routledge
ISBN: 131747287X
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Author: Philip Kotler
Publisher: Pearson UK
ISBN: 1292248467
Category : Business & Economics
Languages : en
Pages : 1199
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Book Description
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
