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Author: Kenneth M. Cosgrove
Publisher: Springer Nature
ISBN: 3030304965
Category : Political Science
Languages : en
Pages : 241
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Book Description
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.
Author: Kenneth M. Cosgrove
Publisher: Springer Nature
ISBN: 3030304965
Category : Political Science
Languages : en
Pages : 241
Get Book Here
Book Description
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.
Author: Julian E. Zelizer
Publisher: Princeton University Press
ISBN: 0691228949
Category : Biography & Autobiography
Languages : en
Pages : 488
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Book Description
"Donald Trump took office in 2017 amid an increasingly polarized political field. He quickly carved out a loyal base among the radical wing of the Republican party, dominated the news cycle with an endless stream of controversies, and, with the support of his voting base and party, presided over one of the most publicized, dramatic, and contentious one-term presidencies in American history. In The Presidency of Donald J. Trump, Julian Zelizer gathers leading American historians to put President Trump and his administration into political and historical context. These scholars offer strikingly original assessments of the central issues that shaped the Trump years, including the #MeToo and #BlackLivesMatter movements, Trump's crusade against media he dubbed "fake news," the border wall and immigration more broadly, the rapid rise of open white supremacy, the national COVID-19 response, the calls to "defund the police," the efforts to contest the outcome of the election, and the January 6th insurrection, among others. Together, these essays argue that the Trump presidency was not unprecedented, but it represented and emerged from the long-term development of the Republican Party and American polarization more broadly"--
Author: Bill O'Reilly
Publisher: Henry Holt and Company
ISBN: 1250237211
Category : Biography & Autobiography
Languages : en
Pages : 304
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Book Description
A rare, insider’s look at the life of Donald Trump from Bill O'Reilly, the bestselling author of the Killing series, based on exclusive interview material and deep research Readers around the world have been enthralled by journalist and New York Times bestselling author Bill O’Reilly’s Killing series—riveting works of nonfiction that explore the most famous events in history. Now, O’Reilly turns his razor-sharp observations to his most compelling subject thus far—President Donald J. Trump. In this thrilling narrative, O’Reilly blends primary, never-before-released interview material with a history that recounts Trump’s childhood and family and the factors from his life and career that forged the worldview that the president of the United States has taken to the White House. Not a partisan pro-Trump or anti-Trump book, this is an up-to-the-minute, intimate view of the man and his sphere of influence—of “how Donald Trump’s view of America was formed, and how it has changed since becoming the most powerful person in the world”— from a writer who has known the president for thirty years. This is an unprecedented, gripping account of the life of a sitting president as he makes history. As the author will tell you, “If you want some insight into the most unlikely political phenomenon of our lifetimes, you’ll get it here.”
Author: Jeremy Kowalski
Publisher: Springer
ISBN: 3319931792
Category : Political Science
Languages : en
Pages : 213
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Book Description
This book provides a scholarly assessment and analysis of the Trump campaign and early presidency. This assessment and analysis is important not only to help provide some coherence to the turbulent and unpredictable character of “Trumpism,” but to contribute to establishing a scholarly foundation for future works that will provide assessments of the Trump presidency in its mid and later stages. Given the divisive and destructive capacity of “Trumpism” and its political and social implications both domestically and internationally, understanding the distinctive political phenomenon of “Trumpism” is necessary if resistance to this transformative moment in American political history is to be successful. This book collects a series of short scholarly contributions on various themes related to “Trumpism” by scholars from disciplines in both the Humanities and Social Sciences.
Author: Dan Alexander
Publisher: Penguin
ISBN: 0593188527
Category : Political Science
Languages : en
Pages : 322
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Book Description
An in-depth investigation into Donald Trump’s business—and how he used America’s top job to service it. White House, Inc. is a newsmaking exposé that details President Trump’s efforts to make money off of politics, taking us inside his exclusive clubs, luxury hotels, overseas partnerships, commercial properties, and personal mansions. Alexander tracks hundreds of millions of dollars flowing freely between big businesses and President Trump. He explains, in plain language, how Trump tried to translate power into profit, from the 2016 campaign to the ramp-up to the 2020 campaign. Just because you turn the presidency into a business doesn’t necessarily mean you turn it into a good business. After Trump won the White House, profits plunged at certain properties, like the Doral golf resort in Miami. But the presidency also opened up new opportunities. Trump’s commercial and residential property portfolio morphed into a one-of-a-kind marketplace, through which anyone, anywhere, could pay the president of the United States. Hundreds of customers—including foreign governments, big businesses, and individual investors—obliged. The president's disregard for norms sparked a trickle-down ethics crisis with no precedent in modern American history. Trump appointed an inner circle of centimillionaires and billionaires—including Ivanka Trump, Jared Kushner, Wilbur Ross, and Carl Icahn—who came with their own conflict-ridden portfolios. Following the president’s lead, they trampled barriers meant to separate their financial holdings from their government roles. White House, Inc. is a page-turning, hair-raising investigation into Trump and his team, who corrupted the U.S. presidency and managed to avoid accountability. Until now.
Author: Maggie Haberman
Publisher: Singel Uitgeverijen
ISBN: 9029549815
Category : Biography & Autobiography
Languages : en
Pages : 828
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Book Description
From the Pulitzer Prize–winning New York Times reporter who has defined Donald J. Trump’s presidency like no other journalist: a magnificent and disturbing reckoning that chronicles his life and its impact, from his rise in New York City to his tortured postpresidency. All of Trump’s behavior as president had echoes in what came before. In this revelatory and news-making book, Haberman brings together the events of his life into a single mesmerizing work. It is the definitive account of one of the most norms-shattering and consequential eras in American political history.
Author: Richard S. Conley
Publisher: Edinburgh University Press
ISBN: 1474450083
Category : Political Science
Languages : en
Pages : 372
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Book Description
This book evaluates the presidency of Donald Trump from a comparative, historical approach to connect his populist style to his predecessors.
Author: Gene Ho
Publisher: iUniverse
ISBN: 1532051395
Category : Juvenile Fiction
Languages : en
Pages : 332
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Book Description
Behind-the-scenes stories merged to history as seen through the lens and eyes of campaign photographer, Gene Ho: the principles that powered Donald Trump to become the president of the United States of America. “He who has ears, let him hear” (Matt. 13:9).
Author: Liam Kennedy
Publisher: Edinburgh University Press
ISBN: 1474458890
Category : Political Science
Languages : en
Pages : 384
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Book Description
Donald J. Trump's presidency has delivered a seismic shock to the American political system, its public sphere, and to our political culture worldwide.
Author: Corey R. Lewandowski
Publisher: Center Street
ISBN: 1546083294
Category : Political Science
Languages : en
Pages : 255
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Book Description
A New York Times and #1 Wall Street Journal Bestseller, this book offers the ultimate behind-the-scenes account of how Donald Trump, an extraordinary candidate, became President of the United States and why that matters today. Donald Trump’s startling rise to the White House is the greatest political tale in the history of our republic. Much has been written about this once-in-a-millennial event but all of those words come from authors outside the orbit of Donald Trump. Now, for the first time, comes the inside story. Written by the guys in the room—two of Trump's closest campaign advisors—Let Trump Be Trump is the eyewitness account of the stories behind the headlines. From the Access Hollywood recording and the Clinton accusers, to Paul Manafort, to the last-moment comeback and a victory that reads like something out of the best suspense novel, Let Trump Be Trump pulls back the curtain on a drama that has mesmerized the whole world-including the palace intrigues of the Mooch, Spicer, Preibus, Bannon, and more. By turns hilarious and intimate, Let Trump Be Trump also offers a view of Donald Trump like you've never seen him, the man whose success in business was built not only on great skill but on loyal relationships and who developed the strongest of bonds with the band of outsiders and idealists who became his team because they believed in him and his message. Written by Trump's campaign manager, the fiery Corey Lewandowski, and Dave Bossie, the consummate political pro and the plaintiff in the famous Citizens United Supreme Court case who helped steer the last critical months of the Trump campaign, Let Trump Be Trump is destined to be the seminal book about the Trump campaign and presidency.
