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Author: Kenneth M. Cosgrove
Publisher: Springer Nature
ISBN: 3030304965
Category : Political Science
Languages : en
Pages : 241
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Book Description
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.
Author: Kenneth M. Cosgrove
Publisher: Springer Nature
ISBN: 3030304965
Category : Political Science
Languages : en
Pages : 241
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Book Description
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.
Author: Donald Sexton
Publisher: John Wiley and Sons
ISBN: 0470524154
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business
Author: Douglas Kellner
Publisher: Springer
ISBN: 9463007881
Category : Education
Languages : en
Pages : 110
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Book Description
"Explaining the Donald Trump phenomenon is a challenge that will occupy critical theorists of U.S. politics for years to come. Firstly, Donald Trump won the Republican primary contest and is now a contender in the U.S. Presidential Election because he is the master of media spectacle, which he has deployed to create resonant images of himself in his business career, in his effort to become a celebrity and reality-TV superstar, and now his political campaign. More disturbingly, Trump embodies Authoritarian Populism and has used racism, nationalism, xenophobia, Islamophobia, and the disturbing underside of American politics to mobilize his supporters in his successful Republican primary campaign and in the hotly contested 2016 general election. The Trump phenomenon is a teachable moment that helps us understand the changes and contour of U.S. politics in the contemporary moment and the role of broadcast media, new media and social networking, and the politics of the spectacle. Trump reveals the threat of authoritarian populism, a phenomenon that is now global in scope, and the dangers of the rise to power of an individual who is highly destructive, who represents the worst of the 1 percent billionaire business class who masquerades as a “voice of the forgotten man” as he advances a political agenda that largely benefits the rich and the military, and who is a clear and present danger to U.S. democracy and global peace. The book documents how Trump’s rise to global celebrity and now political power is bound up with his use of media spectacle and how his use of authoritarian populism has created a mass movement beyond his presidency and a danger to the traditions of U.S. democracy as well as economic security and world peace."
Author: Ciara Torres-Spelliscy
Publisher: Edward Elgar Publishing
ISBN: 1789901820
Category : Advertising, Political
Languages : en
Pages : 342
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Book Description
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
Author: Dan Schill
Publisher: Routledge
ISBN: 1351623184
Category : Political Science
Languages : en
Pages : 360
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Book Description
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.
Author: Gwenda Blair
Publisher: Simon and Schuster
ISBN: 1416546545
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
Presents a life of the New York real estate developer, discussing his turbulent business and personal life, his skills as a celebrity showman, and his recent role as the host of the reality TV show " The Apprentice."
Author: Lee Smith
Publisher: Center Street
ISBN: 1546085017
Category : Political Science
Languages : en
Pages : 315
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Book Description
Investigative journalist Lee Smith uses his unprecedented access to Congressman Devin Nunes, former head of the House Intelligence Committee, to expose the deep state operation against the president -- and the American people. Investigative journalist Lee Smith's The Plot Against the Presidenttells the story of how Congressman Devin Nunes uncovered the operation to bring down the commander-in-chief. While popular opinion holds that Russia subverted democratic processes during the 2016 elections, the real damage was done not by Moscow or any other foreign actor. Rather, this was a slow-moving coup engineered by a coterie of the American elite, the "deep state," targeting not only the president, but also the rest of the country. The plot officially began July 31, 2016 with the counterintelligence investigation that the FBI opened to probe Russian infiltration of Donald Trump's presidential campaign. But the bureau never followed any Russians. In fact, it was an operation to sabotage Trump, the candidate, then president-elect, and finally the presidency. The conspirators included political operatives, law enforcement and intelligence officials, and the press. The plot was uncovered by Nunes, chairman of the House Intelligence Committee, and his investigative team. They understood that the target of the operation wasn't just Trump, but rather the institutions that sustain our republic. A country where operatives use the intelligence and security services to protect their privileges by spying on Americans, coordinating with the press, and using extra-constitutional means to undermine an election then undo a presidency is more like the third world than the republic envisioned by the founding fathers. Without Nunes and his team, the plot against the president -- and against the country -- never would have been revealed. Told from the perspective of Nunes and his crack investigators -- men and women who banded together to do the right thing at a crucial moment for our democracy -- the story of the biggest political scandal in a generation reads like a great detective novel, feels like a classic cowboy movie. The congressman from the cattle capital of California really did fight corruption in Washington. Devin Nunes took on the "deep state."
Author: Christopher Pich
Publisher: Routledge
ISBN: 1000257940
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Author: Ronald Kessler
Publisher: Forum Books
ISBN: 0525575723
Category : Political Science
Languages : en
Pages : 314
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Book Description
The unvarnished and unbiased inside story of President Donald Trump and his White House by New York Times bestselling author Ronald Kessler Based on exclusive interviews with the president and his staff, The Trump White House: Changing the Rules of the Game tells the real story of what Donald Trump is like, who influences him, how he makes decisions, what he says about the people around him, and how he operates when the television lights go off, while portraying the inside story of the successes that have already brought solid results as well as the stumbles that have turned off even longtime supporters and undercut his agenda. The Trump White House reveals: • Trump aides Ivanka Trump and her husband Jared Kushner have been responsible for Trump’s most disastrous decisions. Trump is aware that his daughter and son-in-law are problems and has hinted to them that they should go back to New York. Seeing Jared on TV, Trump said, “Look at Jared, he looks like a little boy, like a child.” • First Lady Melania Trump has a tremendous impact on policy and strategy. She sits in on meetings and is widely admired by aides for her judgment. • Kellyanne Conway is the No. 1 White House leaker. • Trump’s Secret Service Director Randolph “Tex” Alles proposed withdrawing protection from some Trump family members and aides to save money. Horrified White House staffers shot down the idea. • Trump has told friends that billionaires are constantly asking him to fix them up with longtime Communications Director Hope Hicks, a former model, but he says he refuses. • Trump calls certain reporters directly, feeding them stories attributed to “a senior White House official,” creating the impression that the White House leaks even more than it already does. Never before has an American president had so much impact on the country and the world in so short a time as Donald Trump. Yet no president has stirred so much controversy, dominating media coverage and conversation both pro and con. Months after Trump took office, consumer confidence hit a seventeen-year high, unemployment plummeted to the lowest level in seventeen years, and the stock market zoomed to repeated record highs. At the same time, ISIS was nearly defeated, Arab countries banded together to stop financing terrorists and promoting radical Islamic ideology, and Trump’s decision to send missiles into Syria because of its use of chemical weapons and his strident warnings to North Korean leader Kim Jong-un made it clear to adversaries that they take on the United States at their peril. Yet for all the media coverage, Trump remains a cipher. Ronald Kessler has known Trump and First Lady Melania Trump for two decades and understands him better than any other journalist. The book includes an exclusive interview with Trump, the only interview he says he has given or will give for a book as president. Crammed with media-grabbing revelations. The Trump White House is the unvarnished and unbiased inside story that answers the question: Who is Donald Trump?
Author: Naomi Klein
Publisher: Haymarket Books
ISBN: 1608468917
Category : Political Science
Languages : en
Pages : 322
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Book Description
The New York Times–bestselling roadmap to resistance in the Trump era from the internationally acclaimed activist and author of On Fire and The Battle for Paradise. The election of Donald Trump is a dangerous escalation in a world of cascading crises. Trump’s vision—a radical deregulation of the US economy in the interest of corporations, an all-out war on “radical Islamic terrorism,” and a sweeping aside of climate science to unleash a domestic fossil fuel frenzy—will generate wave after wave of crises and shocks, to the economy, to national security, to the environment. In No Is Not Enough, Naomi Klein explains that Trump, extreme as he is, is not an aberration but a logical extension of the worst and most dangerous trends of the past half-century. In exposing the malignant forces behind Trump’s rise, she puts forward a bold vision for a mass movement to counter rising militarism, nationalism, and corporatism in the United States and around the world. Longlisted for the National Book Award “I hope that Klein’s book is read by more than just her (mostly) leftwing fan base. For whatever you think about her economic arguments, she makes a powerful and an important point: that you cannot understand Trump without looking at how he reflects bigger cultural and social dynamics. And what is perhaps refreshing about No Is Not Enough is that Klein tries to move beyond mere outrage and hand-wringing to offer a practical manifesto for opposition.” —Financial Times “Brims with ideas rarely heard in the mainstream media. And her fiery, punchy writing style, which is occasionally laced with humor, makes it hard to put down.” —The Georgia Straight
