Domesticity and Consumer Culture in Iran

Domesticity and Consumer Culture in Iran PDF Author: Pamela Karimi
Publisher: Routledge
ISBN: 113510137X
Category : History
Languages : en
Pages : 282

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Book Description
Examining Iran’s recent history through the double lens of domesticity and consumer culture, Domesticity and Consumer Culture in Iran demonstrates that a significant component of the modernization process in Iran advanced beyond political and public spheres. On the cusp of Iran’s entry into modernity, the rules and tenets that had traditionally defined the Iranian home began to vanish and the influx of new household goods gradually led to the substantial physical expansion of the domestic milieu. Subsequently, architects, designers, and commercial advertisers shifted their attention from commercial and public architecture to the new home and its contents. Domesticity and consumer culture also became topics of interest among politicians, Shiite religious scholars, and the Left, who communicated their respective views via the popular media and numerous other means. In the interim, ordinary Iranian families, who were capable of selectively appropriating aspects of their immediate surroundings, demonstrated their resistance toward the officially sanctioned transformations. Through analyzing a series of case studies that elucidate such phenomena and appraising a wide range of objects and archival documents—from furnishings, appliances, architectural blueprints, and maps to photographs, films, TV series, novels, artworks, scrapbooks, work-logs, personal letters and reports—this book highlights the significance of private life in social, economic, and political contexts of modern Iran. Tackling the subject of home from a variety of perspectives, Domesticity and Consumer Culture in Iran thus shows the interplay between local aspirations, foreign influences, gender roles, consumer culture and women’s education as they intersect with taste, fashion, domestic architecture and interior design.

Domesticity and Consumer Culture in Iran

Domesticity and Consumer Culture in Iran PDF Author: Pamela Karimi
Publisher: Routledge
ISBN: 113510137X
Category : History
Languages : en
Pages : 282

Get Book Here

Book Description
Examining Iran’s recent history through the double lens of domesticity and consumer culture, Domesticity and Consumer Culture in Iran demonstrates that a significant component of the modernization process in Iran advanced beyond political and public spheres. On the cusp of Iran’s entry into modernity, the rules and tenets that had traditionally defined the Iranian home began to vanish and the influx of new household goods gradually led to the substantial physical expansion of the domestic milieu. Subsequently, architects, designers, and commercial advertisers shifted their attention from commercial and public architecture to the new home and its contents. Domesticity and consumer culture also became topics of interest among politicians, Shiite religious scholars, and the Left, who communicated their respective views via the popular media and numerous other means. In the interim, ordinary Iranian families, who were capable of selectively appropriating aspects of their immediate surroundings, demonstrated their resistance toward the officially sanctioned transformations. Through analyzing a series of case studies that elucidate such phenomena and appraising a wide range of objects and archival documents—from furnishings, appliances, architectural blueprints, and maps to photographs, films, TV series, novels, artworks, scrapbooks, work-logs, personal letters and reports—this book highlights the significance of private life in social, economic, and political contexts of modern Iran. Tackling the subject of home from a variety of perspectives, Domesticity and Consumer Culture in Iran thus shows the interplay between local aspirations, foreign influences, gender roles, consumer culture and women’s education as they intersect with taste, fashion, domestic architecture and interior design.

Domesticity and Consumer Culture in Iran

Domesticity and Consumer Culture in Iran PDF Author: Zahra Pamela Karimi
Publisher: Routledge
ISBN: 0415781833
Category : Architecture
Languages : en
Pages : 282

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Book Description
This book explores the transformation of home culture and domestic architecture in twentieth century Iran. While highlighting the role of architects and urban planners since the turn of the century, the book also studies the interplay between foreign influences, gender roles, consumer culture, and women's education as they intersect with taste, fashion, and interior design.

Culture and Cultural Politics Under Reza Shah

Culture and Cultural Politics Under Reza Shah PDF Author: Bianca Devos
Publisher: Routledge
ISBN: 1135125538
Category : History
Languages : en
Pages : 352

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Book Description
Culture and Cultural Politics Under Reza Shah presents a collection of innovative research on the interaction of culture and politics accompanying the vigorous modernization programme of the first Pahlavi ruler. Examining a broad spectrum of this multifaceted interaction it makes an important contribution to the cultural history of the 1920s and 1930s in Iran, when, under the rule of Reza Shah Pahlavi, dramatic changes took place inside Iranian society. With special reference to the practical implementation of specific reform endeavours, the various contributions critically analyze different facets of the relationship between cultural politics, individual reformers and the everyday life of modernist Iranians. Interpreting culture in its broadest sense, this book brings together contributions from different disciplines such as literary history, social history, ethnomusicology, art history, and Middle Eastern politics. In this way, it combines for the first time the cultural history of Iran’s modernity with the politics of the Reza Shah period. Challenging a limited understanding of authoritarian rule under Reza Shah, this book is a useful contribution to existing literature for students and scholars of Middle Eastern History, Iranian History and Iranian Culture.

Voices From Iran

Voices From Iran PDF Author: Mahnaz Kousha
Publisher: Syracuse University Press
ISBN: 9780815629818
Category : Social Science
Languages : en
Pages : 260

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Book Description
Mahnaz Kousha interviewed fifteen Iranian women in Tehran who originally came from cities and towns throughout Iran. The youngest was 38, the eldest in her 50s. Extensive excerpts from their dialogues form the heart of this remarkable book. With admirable candor the women explore their relationships with their mothers, fathers, husbands, and children. They reflect upon the institutions of courtship and marriage and address issues of childcare, housework, and women's employment. They talk openly about their concerns, ambitions, and frustrations. Finally, they discuss everyday personal problems and the solutions they devise to cope with such difficulties. Offset by telling commentary, these conversations offer significant firsthand insights into the life experiences of the modern Iranian woman and her brave search for identity. Because it covers previously uncharted ground, this volume fills a sizable gap in the study of gender and family relationships in Iran. Abundant footnotes on similar studies in the United States and other countries not only add sociological richness, but also make the book relevant beyond Iran and the Middle East.

A Critical History of Contemporary Architecture

A Critical History of Contemporary Architecture PDF Author: Asst Prof David Rifkind
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472429397
Category : Architecture
Languages : en
Pages : 539

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Book Description
This book provides a comprehensive, critical overview of the developments in architecture from 1960 to 2010. The first section provides a presentation of major movements in architecture after 1960, and the second, a geographic survey that covers a wide range of territories around the world. This book not only reflects the different perspectives of its various authors, but also charts a middle course between the 'aesthetic' histories that examine architecture solely in terms of its formal aspects, and the more 'ideological' histories that subject it to a critique that often skirts the discussion of its formal aspects.

Acculturation To The Global Consumer Culture And Ethnic Identity

Acculturation To The Global Consumer Culture And Ethnic Identity PDF Author: Parastoo Naghavi
Publisher:
ISBN:
Category :
Languages : en
Pages : 151

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Book Description
Globalization is a phenomenon that was always present through different market trades. However, the evolution of technology mixed with open market frontiers has lead to a change in the communication systems, product circulation and movement of population for economic, social, political, ecological or leisure reasons. These trends have influenced behaviors of population and their exposure to other cultures, habits and consumer behaviors. In fact, consumer behavior theorists and marketing managers had to adapt to these important changes infusing a balance of "global consumer culture" and "ethnic identity" while experimenting resistance at the national, regional and local levels. Should they standardize, adapt or use a combination of methods to achieve success? How should they proceed? How should they adapt? The Middle East is particularly an interesting context to answer some of these strategic questions. More precisely, Iran offers an interesting perspective to investigate the relationship between acculturation to global consumer culture (AGCC) and Ethnic Identity (EID) with consumer behavior. Are Iranian more materialists or oriented towards their own culture and identity when it comes to buying products-services? Following a series of empirical studies in different countries, this particular study investigates the relationship between AGCC and EID with materialism (MAT), ethnocentrism (CET), and demographics. The results indicate the negative relationship between AGCC and EID, and positive impact of both on MAT. While, not enough evidences are found to accept CET and AGCC relation, the positive influence of EID on CET was founded. The Ethnic Identity (EID) seems to be the greater influencer on Materialism, Global Consumer Culture and Ethnocentrism. Among indicated products categories, food, global and local, was the only culturally bound product. The reason for this claim was the significant influence of Ethnic Identity on local food and significant impact of AGCC on global foods. However, both constructs (AGCC and EID) have a positive influence on luxury products, clothing and appliances consumption, asserting that these categories are not culturally bound products.

Creating the Modern Iranian Woman

Creating the Modern Iranian Woman PDF Author: Liora Hendelman-Baavur
Publisher: Cambridge University Press
ISBN: 1108498078
Category : History
Languages : en
Pages : 341

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Book Description
A fresh look at Iranian popular culture and women's role within this prior to the 1979 Revolution.

The Color Black

The Color Black PDF Author: Beeta Baghoolizadeh
Publisher: Duke University Press
ISBN: 1478059257
Category : Social Science
Languages : en
Pages : 162

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Book Description
In The Color Black, Beeta Baghoolizadeh traces the twin processes of enslavement and erasure of Black people in Iran during the nineteenth and twentieth centuries. She illustrates how geopolitical changes and technological advancements in the nineteenth century made enslaved East Africans uniquely visible in their servitude in wealthy and elite Iranian households. During this time, Blackness, Africanness, and enslavement became intertwined—and interchangeable—in Iranian imaginations. After the end of slavery in 1929, the implementation of abolition involved an active process of erasure on a national scale, such that a collective amnesia regarding slavery and racism persists today. The erasure of enslavement resulted in the erasure of Black Iranians as well. Baghoolizadeh draws on photographs, architecture, theater, circus acts, newspapers, films, and more to document how the politics of visibility framed discussions around enslavement and abolition during the nineteenth and twentieth centuries. In this way, Baghoolizadeh makes visible the people and histories that were erased from Iran and its diaspora.

Modern Middle-Class Housing in Tehran

Modern Middle-Class Housing in Tehran PDF Author: Rana Habibi
Publisher: BRILL
ISBN: 9004443703
Category : Architecture
Languages : en
Pages : 230

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Book Description
In Modern Middle-Class Housing in Tehran – Reproduction of an Archetype, Rana Habibi offers an engaging analysis of the modern urban history of Tehran during the Cold War period: 1945–1979. The book, while arguing about the institutionalism of modernity in the form of modern middle-class housing in Tehran, shows how vernacular archetypes found their way into the construction of new neighborhoods. The trajectory of ideal modernism towards popular modernism, the introduction of modern taste to traditional society through architects, while tracing the path of transnational models in local projects, are all subjects extensively expounded by Rana Habibi through engaging graphical analyses and appealing theoretical interpretations involving five modern Tehran neighborhoods.

Iranian Culture

Iranian Culture PDF Author: Nasrin Rahimieh
Publisher: Routledge
ISBN: 1317429346
Category : Social Science
Languages : en
Pages : 190

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Book Description
Throughout modern Iranian history, culture has served as a means of imposing unity and cohesion onto society. The Pahlavi monarchs used it to project an image of Iran as an ancient civilisation, re-emerging as an equal to Western nations, while the revolutionaries deployed it to remake the country into an Islamic nation. Just as Iranian culture has been continually re-interpreted, the representations and avocations of Iranian identity vary amongst Iranians across the world. Iranian Culture: Representation and Identity demonstrates these fissures and the incompatibilities that refuse to be written out of national culture, analysing works of literature, popular music, graphic art and film, as well as oral narratives. Using works produced before and after the 1979 revolution, created both inside and outside of Iran, this study reveals neglected complexities and contradictions in the field of Iranian cultural production. It considers how contested claims to culture, whether they originated in Iran or the Iranian diaspora, shape our understanding of this culture and what spaces they create for new articulations of it, and in doing so offers an important re-examination of our collective concept of culture. This book would be an excellent resource for students and scholars of Middle East Studies and Iranian Studies, specifically Iranian culture including film and contemporary literature and the Iranian diaspora.