Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary PDF Download

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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary PDF Author: Matt Hills
Publisher: Springer
ISBN: 1137463325
Category : Performing Arts
Languages : en
Pages : 214

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Book Description
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.