Do-It-Yourself Advertising and Promotion PDF Download
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Author: Fred E. Hahn
Publisher: John Wiley & Sons
ISBN: 0471446475
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Author: Fred E. Hahn
Publisher: John Wiley & Sons
ISBN: 0471446475
Category : Business & Economics
Languages : en
Pages : 358
Get Book Here
Book Description
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Author: Deborah Cook
Publisher: Verso Books
ISBN: 178873081X
Category : Philosophy
Languages : en
Pages : 193
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Book Description
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Author: Roland Bartetzko
Publisher:
ISBN: 9789951562355
Category :
Languages : en
Pages : 132
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Book Description
Roland Bartetzko is a former soldier with the German Army, the Kosovo Liberation Army, and Croatian Defense Council and took part in extensive engagements during the conflicts in the Balkans. These are his memories of dangerous, deadly, and sometimes funny times. It is the true story of what the war was like in Bosnia and in Kosovo. Combined with the stories are his 'observations' about the military tactics that were applied in these conflicts. They provide practical advice for soldiers and civilians on how to survive in a war zone.
Author: Thomas C. O'Guinn
Publisher: South Western Educational Publishing
ISBN: 9780324289565
Category : Advertising
Languages : en
Pages : 0
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Book Description
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
Author: Victor O. Schwab
Publisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author: M.J. Rose
Publisher: Evil Eye Concepts, Incorporated
ISBN: 1940887895
Category : Business & Economics
Languages : en
Pages : 97
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Book Description
What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.
Author: Joe Biel
Publisher: Microcosm Publishing
ISBN: 1621062155
Category : Psychology
Languages : en
Pages : 259
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Book Description
The history of Microcosm Publishing, from its origins as a record label and zine distro in Joe Biel's bedroom closet in Cleveland to a thriving, sustainable publisher of life-changing books. The book comes out to mark Microcosm's 20th anniversary and all the shit and splendor that's gone into making us who we are.In 1996, everything about Joe Biel's life seemed like a mistake. He was 18, he lived in Cleveland, he got drunk every day, and he had mystery health problems and weird social tics. All his friends' lives were as bad or worse. To escape a nihilistic, apocalyptic worldview and to bring reading and documentation into a communal punk scene, he started assembling self-published misfit zines and bringing them in milk crates to underground punk shows. As he applied the economics and values of underground punk rock music to publishing books, his worldview expanded along with his business, and so did the punk community's idea of what was possible. Eventually this became Microcosm Publishing.But all was not rosy. Biel's head for math was stronger than his ability to relate to people, and for everything that added up right, more things broke down. He developed valuable skills and workarounds, but it wasn't until he was diagnosed with Asperger's Syndrome that it all began to fall into place.Good Trouble is a tale of screwing up, trying again, and always finding a way do it better. It's a book for anyone who has ever failed big and dreamed bigger. It's about developing a toolkit for turning your difficulties into superpowers, building the world that you envision, and inspiring others to do the same. This is the story of how, over 20 years, one person turned a litany of continuing mistakes and seemingly wrong turns into a happy, fulfilled life and a thriving publishing business that defies all odds.With a foreword by Sander Hicks, founder of Soft Skull Press, and an introduction by Joyce Brabner, co-author with Harvey Pekar of Our Cancer Year.
Author: Nancy R. Tag
Publisher: SAGE
ISBN: 1412980534
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
Author: David Gaughran
Publisher: David Gaughran
ISBN: 918710928X
Category : Reference
Languages : en
Pages : 134
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Book Description
From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
Author: Michael Port
Publisher: John Wiley & Sons
ISBN: 1118611357
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.
