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Author: Lee Bush
Publisher: Taylor & Francis
ISBN: 1040101704
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.
Author: Lee Bush
Publisher: Taylor & Francis
ISBN: 1040101704
Category : Business & Economics
Languages : en
Pages : 193
Get Book Here
Book Description
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.
Author: Damon A. Williams
Publisher: Taylor & Francis
ISBN: 1000978125
Category : Education
Languages : en
Pages : 310
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Book Description
In today’s world – whether viewed through a lens of educational attainment, economic development, global competitiveness, leadership capacity, or social justice and equity – diversity is not just the right thing to do, it is the only thing to do! Following the era of civil rights in the 1960s and ‘70s, the 1990s and early 21st century have seen both retrenchment and backlash years, but also a growing recognition, particularly in business and the military, that we have to educate and develop the capacities of our citizens from all levels of society and all demographic and social groups to live fulfilling lives in an inter-connected globe.For higher education that means not only increasing the numbers of diverse students, faculty, and staff, but simultaneously pursuing excellence in student learning and development, as well as through research and scholarship – in other words pursuing what this book defines as strategic diversity leadership. The aim is to create systems that enable every student, faculty, and staff member to thrive and achieve to maximum potential within a diversity framework. This book is written from the perspective that diversity work is best approached as an intellectual endeavor with a pragmatic focus on achieving results that takes an evidence-based approach to operationalizing diversity. It offers an overarching conceptual framework for pursuing diversity in a national and international context; delineates and describes the competencies, knowledge and skills needed to take effective leadership in matters of diversity; offers new data about related practices in higher education; and presents and evaluates a range of strategies, organizational structures and models drawn from institutions of all types and sizes. It covers such issues as the reorganization of the existing diversity infrastructure, building accountability systems, assessing the diversity process, and addressing legal threats to implementation. Its purpose is to help strategic diversity leaders combine big-picture thinking with an on-the-ground understanding of organizational reality and work strategically with key stakeholders and allies. This book is intended for presidents, provosts, chief diversity officers or diversity professionals, and anyone who wants to champion diversity and embed its objectives on his or her campus, whether at the level of senior administration, as members of campus organizations or committees, or as faculty, student affairs professionals or students taking a leadership role in making and studying the process of change.This title is also available in a set with its companion volume, The Chief Diversity Officer.
Author: Caprice D. Hollins
Publisher: Rowman & Littlefield Publishers
ISBN: 9781475814989
Category : Cultural competence
Languages : en
Pages : 0
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Book Description
Facilitating conversations about race often involves tension, as both the facilitators and participants bring emotional experiences and their deeply held values and beliefs into the room. Diversity, Equity and Inclusion: Strategies for Facilitating Conversations on Race guides facilitators through a process of becoming comfortable with the discomfort in leading conversations about racism, privilege and power. This book walks you through the important steps to create a foundation where participants feel brave enough to take risks and share their stories and perspectives. It guides you through strategies for engaging participants in courageous conversations with one another in ways that don't shame and blame people into understanding. This book is a useful tool for individuals, organizations and college professors who are interested in learning techniques for guiding their audience through dialogue whereby they become open to listening to one another for understanding rather than holding on to old beliefs and maintaining a posture of defense. Readers will learn how the dynamics of race show up in cross cultural spaces, including the unique challenges faced by facilitators of color and white facilitators. In addition, we explore how to identify and counter white privilege in the dialogue between participants. Both novice and experienced facilitators will learn helpful strategies for leading conversation that result in people recognizing their role as change agents in ending oppression.
Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071826875
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Author: Anthony G. James
Publisher:
ISBN: 9781793548221
Category :
Languages : en
Pages : 64
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Book Description
Diversity, Equity, and Inclusion (DEI): A Practical Guide provides readers with an effective model for fostering DEI within a variety of contexts, including education, corporate settings, nonprofit agencies, social organizations, and more. It equips any grouping of individuals with a desire to advance issues of diversity, equity, and inclusion with the ability to clearly articulate their goals and then strategically move toward them. Each of the chapters within this brief and accessible volume outlines a specific step within the greater DEI model: identifying the area of DEI to be addressed; articulating intended outcomes; identifying metrics of changes; listing and securing the resources needed to achieve expected outcomes; deciding upon an entity or individual who will be accountable for the change process; and establishing a clear timeline. Throughout, examples illuminate the material and bring the spirit of the model to life. Diversity, Equity, and Inclusion is an excellent and timely resource, whether for individuals and organizations who are new to concepts and processes related to DEI, or those who have experience but want to take their practices to the next level. Chapters and topics include: Foreword - Katherine S. Cho, Ph.D. (she/her) Foreword - Darryl B. Rice, Ph.D. Introduction Chapter 1: What Is the Diversity Characteristic You Want to Change? Chapter 2: What Are Your Intended Outcomes? Chapter 3: What Are the Metrics of Change? Chapter 4: What Resources Are Needed to Enact Changes? Chapter 5: Who Is Accountable for the DEI Related Changes? Chapter 6: What Is the Time Horizon? Chapter 7: Conclusion Appendix A: Logic Model Example Appendix B: Operational Processes for DEI related work References Index
Author: Mark Dollins
Publisher: Routledge
ISBN: 1000461947
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
Author: Katie R. Place
Publisher: Taylor & Francis
ISBN: 1000890651
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.
Author:
Publisher: Bahiyya Baskerville
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 100
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Book Description
This book is a tool kit for organizational leadership and members to help nurture diversity and inclusive initiatives in organizations with the use of intellectually stimulating proposals. To increase inclusion, leadership must utilize creative approaches that inspire leadership proficiencies to enable discovery of activities which are universally engaging and promote integration. This book contains friendly-forward recommendations for organizations to employ when creating successful outcomes with team members. It is universally appealing, and leadership driven, supporting consolidative approaches to values, norms, and creative processes that engage employees in formulating healthy connections as a diverse establishment. These healthy connections acknowledge current race stigmas and its influence on work culture. Accepting that racial injustices still exist opens the door to open and honest discussions, enhanced feedback, application of new ideas accepted by team members and rooted in their work. Readers are encouraged to develop an understanding of cultural norms, expectations, and their positive impact on organizational workflow. Leadership is encouraged to utilize innovation to increase knowledge sharing, education, and environments that welcome a diverse and inclusive atmosphere.
Author: Juan Meng
Publisher: Peter Lang Us
ISBN: 9781433165108
Category :
Languages : en
Pages : 220
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Book Description
PR Women with Influence: Breaking Through the Ethical and Leadership Challengesmakes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
Author: Dr. Shirley Davis
Publisher: John Wiley & Sons
ISBN: 1119824753
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
Strengthen your company culture through inclusive and equitable policies and practices The global workforce and marketplace will continue to undergo dramatic demographic shifts—redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture. In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company's long term success. You'll learn: The fundamentals of DEI and how it drives business performance and impact How to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequities Tactics and strategies for having necessary but difficult conversations, and how to make them impactful Skills and competencies that every leader needs in order to effectively lead the new generation of workers How to operationalize DEI across your organization, measure its impact, and sustain it long term Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work.
