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Author: Steve Yastrow
Publisher: SelectBooks, Inc.
ISBN: 1590791371
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--
Author: Steve Yastrow
Publisher: SelectBooks, Inc.
ISBN: 1590791371
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--
Author: Brant Pinvidic
Publisher: Penguin
ISBN: 0525540725
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact. Simplify. Say less. Get More.
Author: Leanne Wyvill
Publisher:
ISBN: 9780646965833
Category :
Languages : en
Pages :
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Book Description
With over 150 experience and evidence-based practical tips for dealing with nerves, Chicken In - ditch the nerves and pitch the power will help you overcome your public speaking fears. It looks at the relationship between nervousness - the fear and hesitancy we feel when a pitching, presenting or other spotlight speaking occasion looms - and our power to change the experience for ourselves and our audience.
Author: Laura Templeton
Publisher: Highlander Enterprises
ISBN: 9781734376401
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
After observing numerous successful, confident business owners fumble their way through introducing themselves, Laura Templeton decided she needed to do something about it. She believes no one should ever have to struggle to express who they are and how they serve their clients, and she set out to share her 30 Second Success formula.
Author: Steve Yastrow
Publisher: SelectBooks, Inc.
ISBN: 1590792823
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to "be the brand" in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.
Author: Herman Koch
Publisher: Text Publishing
ISBN: 192577418X
Category : Fiction
Languages : en
Pages : 315
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Book Description
I played the scene back about ten times in my mind. First from start to finish, then from finish to start. In slow motion. Frame by frame. I tried to stop the action at the moment when my wife looked from me to the alderman. I corrected myself: avoided looking at the alderman. Robert Walter, popular mayor of Amsterdam, suspects his wife is cheating on him. Then Robert’s elderly parents tell him that they’re planning to end their lives. His father hints that it will be sooner rather than later, but he won’t say when. Alarmed, Robert starts to doubt himself and everyone around him, lost in increasingly panicked and paranoid trains of thought. But is it paranoia? Or is he actually seeing things clearly for the very first time? The Ditch shows how quickly even the most stable lives can be sabotaged by secrecy and suspicion—and humans’ masochistic urge to undermine ourselves. ‘Herman Koch is rapidly becoming one of my favourite writers. His three novels, taken together, are like a killer EP where every track kicks ass.’ Stephen King ‘Chilling, nasty, smart, shocking and unputdownable.’ Gillian Flynn on The Dinner ‘The Dinner is a riveting, compelling and deliciously uncomfortable read... both a punch to the guts and...a tonic. It clears the air. A wonderful book.’ Christos Tsiolkas ‘Blackly funny, full of sharp edges and hot issues, and compulsively readable. Verdict: feast on this.’ Herald Sun on The Dinner ‘The Dinner is a masterful, disturbing piece of theatre.’ Age/SMH
Author: Stephen Bayley
Publisher: Random House
ISBN: 1446487644
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
Author: Bill McGowan
Publisher: Harper Collins
ISBN: 006227323X
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
Author: Steve D. Sims
Publisher: Simon and Schuster
ISBN: 150115253X
Category : Self-Help
Languages : en
Pages : 131
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Book Description
Whether it’s climbing Everest, launching a business, applying for a dream job, or just finding happiness in everyday life, Steve Sims, founder of the luxury concierge service, Bluefish, reveals simple and effective ways to sharpen your mind, gain a new perspective, and achieve your goals. From helping a client get married in the Vatican, to charming and connecting with business mogul Elon Musk, Bluefish founder Steve Sims is known to make the impossible possible. Now, in his first book, he shares tips, techniques, and principles to break down any door and step onto whatever glamorous stage awaits you. By following Steve’s succinct yet insightful advice—as well as inspiration gleaned from the moving stories of others—you, too, can transform your life and achieve the impossible.
Author: Philip Delves Broughton
Publisher: Penguin
ISBN: 1101561742
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience. When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum. Why not, he wondered? Sales plays a part in everything we do—not just in clinching a deal but in convincing people of an argument, getting a job, attracting a mate, or getting a child to eat his broccoli. Well, he thought; he’d just have to assemble his own master class in the art of selling. And so he did, setting out on a remarkable pilgrimage to find the world’s great wizards of sales. Great selling is an art that demands creativity, mindfulness, selflessness, and resilience; but anyone who says you can become a great salesperson in 15 minutes is either a charlatan or a fool. The more Delves Broughton traveled and listened, the more he found a wealth of applicable insight. In Morocco, he found the master rug merchant who thrives in Kasbah by using age-old principles to read his customers. In Tampa, he met with Tony Sullivan, king of the infomercial, and learned the importance of creating a good narrative to selling effectively. In a sold-out seminar with sales guru Jeffrey Gitomer, he uncovered the ways successful selling approaches religion, inspiring faith and even a sense of duty in customers. From celebrity art dealer Larry Gagosian to the most successful saleswoman in Japan, Broughton tracked down anyone who would help him understand what it took to achieve greatness in sales. Though sales is the engine of commerce and industry—more Americans work in sales than in manufacturing, marketing, or finance—it remains shrouded in myth. The Art of the Sale is a powerful beam of light onto the field, a wise and winning tour of the best in show of this endeavor which is nothing less than the means by which all of us, one way or another, get our way in the world.
