Resource and Output Trends in the United States Since 1870 PDF Download
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Author: Moses Abramovitz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 32
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Author: Moses Abramovitz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 32
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Book Description
Author: Seymour E. Harris
Publisher: Beard Books
ISBN: 9781587981364
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
Analysis of economic history from about 1800 to the late 1950s.
Author: United States. Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 1686
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Author: United States. Congress Senate
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 2156
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Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1144
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 746
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Author: David M Jones
Publisher: Routledge
ISBN: 1317452151
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.
Author: American Marketing Association
Publisher: Marketing Classics Press
ISBN: 1613112351
Category : Business & Economics
Languages : en
Pages : 200
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Author: John Philip Jones
Publisher: M.E. Sharpe
ISBN: 9780765611123
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
Author: United States. Congress. Joint Economic Committee. Subcommittee on Agricultural Policy
Publisher:
ISBN:
Category : Agriculture and state
Languages : en
Pages : 1300
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Book Description
