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Author: Cristina Calvo Porral, John L. Stanton
Publisher: ESIC
ISBN: 8417129456
Category : Business & Economics
Languages : en
Pages : 473
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Book Description
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Author: Cristina Calvo Porral, John L. Stanton
Publisher: ESIC
ISBN: 8417129456
Category : Business & Economics
Languages : en
Pages : 473
Get Book Here
Book Description
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 770
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Book Description
Author:
Publisher:
ISBN:
Category : International law
Languages : en
Pages : 690
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Author: María Dolores de Juan Vigaray
Publisher:
ISBN:
Category :
Languages : es
Pages : 0
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Author: Emlyn Dodd
Publisher: Bloomsbury Publishing
ISBN: 1350346675
Category : Social Science
Languages : en
Pages : 337
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Book Description
Bringing together a wide array of modern scientific techniques and interdisciplinary approaches, this book provides an accessible guide to the methods that form the current bedrock of research into Roman, and more broadly ancient, wine. Chapters are arranged into thematic sections, covering biomolecular archaeology and chemical analysis, archaeobotany and palynology, vineyard and landscape archaeology and computational and experimental archaeology. These include discussions of some of the most recent techniques, such as ancient DNA and organic residue analyses, geophysical prospection, multispectral imaging and spatial and climatic modelling. While most of the content is of direct relevance to the Roman Mediterranean, the assortment of detailed case studies, methodological outlines and broader 'state of the field' reflections is of equal use to researchers working across disparate disciplines, geographies, and chronologies. The study of ancient Roman wine has been dominated until recently by traditional archaeological analyses focused upon production facilities and ceramic evidence related to transport. While such architecture and artefact-focussed approaches provide a fundamental foundation for our understanding of this topic, they fail to provide the requisite nuance to answer other questions regarding grape cultivation and wine production, consumption, use and trade. As the first compendium of its kind, this book supports the embedding of modern scientific and experimental techniques into archaeological fieldwork, research and laboratory analysis, pushing the boundaries of what questions can be explored, and serving as a launching point for future avenues of interdisciplinary research.
Author:
Publisher: Società Editrice Esculapio
ISBN: 8874888651
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
The papers presented in this issue are those that the Scientific Committee has assessed as being particularly of merit. They relate to three areas, Strategic Management, Economics and Statistics, and Public Finance. These areas have not only been the subject of study of researchers who adhere to the international Association, Arethuse, but especially in recent years provide a useful opportunity for whoever operates in European countries (university researchers, spin-off, managers, entrepreneurs, local associations, public authorities, governmental and non- governmental financial institutions etc.) to enrich their knowledge. In this year with the Expo taking place in Italy, the issues concerning the quality and development of the people and territory have led to scientific fields of study and discussions that are of particular global relevance. The Universal Exposition of Milan places special emphasis on sustainable development and the new sense of globalization of economic and social phenomena. A great deal of research, the results of which are presented in this issue, provide useful contributions. They highlight the metrics to be used to promote the development of the territory; they study the impact of information technology in the tourism sector; they present studies on the most appropriate reconfiguration of relationships with retailers and the reconfiguration of supply chains; finally, special attention is paid to the redesign of management techniques and of inter- enterprise relations, in order to facilitate the growth of SMEs and the environment in which they are rooted.
Author:
Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 304
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Book Description
Author: José Remesal Rodríguez
Publisher: Archaeopress Publishing Ltd
ISBN: 1803271825
Category : History
Languages : en
Pages : 214
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Book Description
Presents papers resulting from the EPNet project (Production and Distribution of Food during the Roman Empire: Economic and Political Dynamics) which aimed to investigate existing hypotheses about the Roman economy in order to understand which products were distributed through the different geographical regions of the empire, and in which periods.
Author:
Publisher: Delta Publicaciones
ISBN: 8492453699
Category :
Languages : en
Pages : 748
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Book Description
Author:
Publisher:
ISBN:
Category : Economic development
Languages : en
Pages : 1150
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Book Description
