Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo PDF full book. Access full book title Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo by Wei Feng. Download full books in PDF and EPUB format.

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo PDF Author: Wei Feng
Publisher: Springer
ISBN: 9811044694
Category : Language Arts & Disciplines
Languages : en
Pages : 157

Get Book Here

Book Description
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.