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Author: Hui Dai
Publisher: Cambridge Scholars Publishing
ISBN: 1527573818
Category : Literary Criticism
Languages : en
Pages : 155
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Book Description
In recent decades, China has transitioned from an inherently agricultural country to an emerging economic titan with a vast transportation network that befits its newly globalized status. Through this fast-paced economic development, the country soon became a nation of drivers. By 2019, the country had 260 million automobiles and 397 million drivers, most of whom were only years from being a novice. In 2019 alone, another 26 million new drivers joined the Chinese roadways. At the same time, China encountered many traffic-related problems: overcrowded urban areas, a deteriorating environment, the chaos of traffic signs, the building boom due to urbanization, and the pressure of traffic management, among others. Historically, China was never a country adept at traffic and transportation. Despite this, it has been trying to catch up with the world’s pace and to welcome its guests from across the globe. This book zeroes in on the authentic discourses in Chinese traffic by demonstrating the interaction between traffic signs and their users (specifically the new drivers who are unfamiliar with traffic contexts, driving, or the Chinese language). Guangzhou (Canton), a prosperous first-tier city with over 20 million residents, was chosen as the sampling area for this study. The book scrutinizes the city’s traffic signage, its drivers’ experiences, and its traffic authorities’ comments in order to provide a true picture of China, shifting from a country with big traffic to one with modern traffic.
Author: Hui Dai
Publisher: Cambridge Scholars Publishing
ISBN: 1527573818
Category : Literary Criticism
Languages : en
Pages : 155
Get Book Here
Book Description
In recent decades, China has transitioned from an inherently agricultural country to an emerging economic titan with a vast transportation network that befits its newly globalized status. Through this fast-paced economic development, the country soon became a nation of drivers. By 2019, the country had 260 million automobiles and 397 million drivers, most of whom were only years from being a novice. In 2019 alone, another 26 million new drivers joined the Chinese roadways. At the same time, China encountered many traffic-related problems: overcrowded urban areas, a deteriorating environment, the chaos of traffic signs, the building boom due to urbanization, and the pressure of traffic management, among others. Historically, China was never a country adept at traffic and transportation. Despite this, it has been trying to catch up with the world’s pace and to welcome its guests from across the globe. This book zeroes in on the authentic discourses in Chinese traffic by demonstrating the interaction between traffic signs and their users (specifically the new drivers who are unfamiliar with traffic contexts, driving, or the Chinese language). Guangzhou (Canton), a prosperous first-tier city with over 20 million residents, was chosen as the sampling area for this study. The book scrutinizes the city’s traffic signage, its drivers’ experiences, and its traffic authorities’ comments in order to provide a true picture of China, shifting from a country with big traffic to one with modern traffic.
Author: M. Cristina Caimotto
Publisher: Springer Nature
ISBN: 3030440265
Category : Language Arts & Disciplines
Languages : en
Pages : 154
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Book Description
This book employs a Critical Discourse Studies (CDS) framework to examine cycling mobility, marking a new turn in ecolinguistic discourse analysis. The author focuses specifically on environment-related arguments concerning the promotion of higher levels of cycling, mainly as a means of transport, and investigates the “US vs. “THEM” narratives present in many discourses about road users. Analysing newspaper articles, institutional documents and spoken interviews, the author searches for a positive new discourse that would inspire and encourage cycling as a habitual means of transport, rather than simply exposing ecologically destructive discourse. The book will be of interest to scholars of discourse and ecolinguistics, as well as contributing to the lively debate about how to increase cycling in fields such as sustainability, sociology, transport planning and management.
Author: Barbara Sebek
Publisher: Palgrave MacMillan
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This remarkable collection investigates the relations between literature and the economy in the context of the unprecedented expansion of early modern England’s long distance trade. Studying a range of genres and writers, both familiar and lesser known, the essays offer a new history of globalization as a complex of unevenly developing cultural, discursive, and economic phenomena. While focusing on how long distance trade contributed to England’s economic growth and cultural transformation, the collection taps into scholarly interest in race, gender, travel and exploration, domesticity, mapping, the state and emergent nationalism, and proto-colonialism in the early modern period.
Author: Ron Scollon
Publisher: Routledge
ISBN: 1134436904
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world. Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.
Author: Nurit Guttman
Publisher: Routledge
ISBN: 1136154655
Category : Language Arts & Disciplines
Languages : en
Pages : 324
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Book Description
This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
Author: Gavin Lamb
Publisher: Bloomsbury Publishing
ISBN: 1350229628
Category : Language Arts & Disciplines
Languages : en
Pages : 249
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Book Description
This book explores how language and communication shape the increasingly entangled lives of people and sea turtles at the nexus of sea turtle conservation and ecotourism. Here, new ecocultural identities are taking shape as people strive to make sense of their shifting multispecies landscape, and as sea turtles gradually reclaim beaches after decades of absence. The book offers researchers in ecolinguistics and related ecologically engaged fields in discourse analysis an integrative theoretical and methodological approach to empirically investigate the human and 'more-than-human' discourses and practices shaping problematic human-wildlife interaction. Containing short vignettes in each chapter covering the biology and behaviours of sea turtles, this book suggests how discourse analysts might contribute to a 'life-sustaining multispecies ethics' in an uncertain socio-ecological time increasingly being referred to as the Anthropocene.
Author: Maarten A. Hajer
Publisher: Clarendon Press
ISBN: 019152106X
Category : Political Science
Languages : en
Pages : 345
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Book Description
Dr Hajer's path-breaking study opens the way for a better understanding of the environmental conflict, showing how language can be seen to shape our view of what environmental politics is really about and how those perceptions can differ between countries. The author identifies the emergence and increasing political importance of 'ecological modernization' as a new concept in the language of environmental politics. This concept, which has come to replace the antagonistic debates of the 1970s, stresses the opportunities of environmental policy for modernizing the economy and stimulating the technological innovation. Combining abstract social theory with detailed empirical analysis, Martin Hajer illustrates the social and political dynamics of ecological modernization in a detailed analysis of the acid rain controversies in Great Britain and the Netherlands. He concludes by reflecting on the institutional challenge of the environmental politics in the years to come.
Author: Robin Hickman
Publisher: Edward Elgar Publishing
ISBN: 1802207201
Category : Political Science
Languages : en
Pages : 275
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Book Description
Drawing on discourse analysis as an emerging field in transport and urban development, this innovative book takes a novel approach to examining the different interpretations, diversity of views and controversy in society.
Author: Xinren Chen
Publisher: Routledge
ISBN: 1000699854
Category : Language Arts & Disciplines
Languages : en
Pages : 235
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Book Description
Public discourse constitutes the language environment of a town or a city, which forms part of the social environment of a country or a region. Based on extensive first-hand data collected from public places, mass media and the Internet, this monograph attempts critical pragmatic studies of public discourse in the contemporary Chinese context. By applying pragmatic theories and analytical instruments to the analysis of the data, including business names, advertisements, public signs and notices, and news, the book showcases such discursive practices as personalization and subjectivization and reveals such social problems as unhealthy social mentalities, “pragmatic traps”, suspect discrimination, and vulgarity. It exemplifies a way of combining the Critical Discourse Analysis (CDA) approach and the pragmatic approach with a clear focus on the pragmatic issues. This book will not only be a necessary addition to the academic discipline of pragmatics in general, and critical pragmatics in particular, but also lay bare the problems existing in the use of public discourse and suggest several ways to improve such use. While it addresses the Chinese data only, the proposed analyses may contribute to international readers’ understanding of public discourse in contemporary China and serve as a reference for similar researches worldwide.
Author: Rebecca Dingo
Publisher: University of Pittsburgh Preaa
ISBN: 0822977885
Category : Language Arts & Disciplines
Languages : en
Pages : 194
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Book Description
Networking Arguments presents an original study on the use and misuse of global institutional rhetoric and the effects of these practices on women, particularly in developing countries. Using a feminist lens, Rebecca Dingo views the complex networks that rhetoric flows through, globally and nationally, and how it's often reconfigured to work both for and against women and to maintain existing power structures. To see how rhetorics travel, Dingo deconstructs the central terminology employed by global institutions—mainstreaming, fitness, and empowerment—and shows how their meanings shift depending on the contexts in which they're used. She studies programs by the World Bank, the United Nations, and the United States, among others, to view the original policies, then follows the trail of their diffusion and manipulation and the ultimate consequences for individuals. To analyze transnational rhetorical processes, Dingo builds a theoretical framework by employing concepts of transcoding, ideological traffic, and interarticulation to uncover the intricacies of power relationships at work within networks. She also views transnational capitalism, neoliberal economics, and neocolonial ideologies as primary determinants of policy and arguments over women's roles in the global economy. Networking Arguments offers a new method of feminist rhetorical analysis that allows for an increased understanding of global gender policies and encourages strategies to counteract the negative effects they can create.
