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Author: Giuliana Elena Garzone
Publisher: Cambridge Scholars Publishing
ISBN: 1527527409
Category : Language Arts & Disciplines
Languages : en
Pages : 480
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Book Description
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
Author: Giuliana Elena Garzone
Publisher: Cambridge Scholars Publishing
ISBN: 1527527409
Category : Language Arts & Disciplines
Languages : en
Pages : 480
Get Book Here
Book Description
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
Author: Communications International Conference on Discourse
Publisher:
ISBN: 9789728886028
Category : Business communication
Languages : en
Pages : 424
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Book Description
Author: Francesca Bargiela-Chiappini
Publisher: Palgrave Macmillan
ISBN: 9781137024916
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Author: Srikant Sarangi
Publisher: Walter de Gruyter
ISBN: 3110208377
Category : Language Arts & Disciplines
Languages : en
Pages : 549
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Book Description
Review text: Even this relatively long review cannot capture the scope, depth and excellent quality of Sarangi and Roberts' collection. This volume should be required reading for anyone carrying out research within an ethnomethodological, discourse analytical, pragmatic, or related framework. A detailed and useful subject index ... complements this volume. Frank Nuessel in: Language Problems and Language Planning 2001.
Author: Marianne W Jørgensen
Publisher: SAGE
ISBN: 9780761971122
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
A systematic introduction to discourse analysis as a body of theories and methods for social research. Introduces three approaches and explains the distinctive philosophical premises and theoretical perspectives of each approach.
Author: Kenneth Kong
Publisher: Cambridge University Press
ISBN: 1107025265
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Using a wide range of examples, this book examines the discourse of professional writing and its important role in society.
Author: Deborah Cameron
Publisher: SAGE
ISBN: 1473904358
Category : Social Science
Languages : en
Pages : 474
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Book Description
An outstanding introduction to discourse analysis of written language in an age that is more and more characterized by multilingual, digital, and generically hybrid texts. In an accessible style, Working with Written Discourse illustrates how these texts can be analyzed employing a wide variety of approaches that are critical, multidisciplinary, and productive. - Professor Jaffer Sheyholislami, Carleton University "Comprehensive and up-to-the-minute in its discussion of areas like multimodality and the new media, without overlooking ‘older’ media and more conventional writing. I will recommend it highly to students at all levels." - Dr Mark Sebba, Lancaster University Addressing the practicalities of research, and embracing the complexity and variety of written forms of language, this book: grounds readers in a broad range of concepts, debates and relevant methods focuses on both theoretical questions and the ‘how to’ of analysis is loaded with practical activities and advice on the design and execution of research highlights computer-mediated communication and new media discourse, from text messages and tweets to mobile phone novels and online encyclopedias draws on data from international and multilingual communities. The perfect companion to Deborah Cameron′s best-selling Working with Spoken Discourse, this book equips readers with practical and conceptual tools to ask questions about written discourse, and to analyse the huge variety of texts that make up our linguistic landscape. It is the essential guide for students of discourse analysis in linguistics, media and communication studies, and for social researchers across the social sciences.
Author: Giuliana Garzone
Publisher: Peter Lang
ISBN: 9783034303866
Category : Language Arts & Disciplines
Languages : en
Pages : 392
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Book Description
The recognition that identity is mutable, multi-layered and subject to multiple modes of construction and de-construction has contributed to problematizing the issues associated with its representation in discourse, which has recently been attracting increasing attention in different disciplinary areas. Identity representation is the main focus of this volume, which analyses instances of multimedia and multimodal communication to the public at large for commercial, informative, political or cultural purposes. In particular, it examines the impact of the increasingly sophisticated forms of expression made available by the evolution of communication technologies, especially in computer-mediated or web-based settings, but also in more traditional media (press, cinema, TV). The basic assumption shared by all contributors is that communication is the locus where identities, either collective, social or individual, are deliberately constructed and negotiated. In their variety of topics and approaches, the studies collected in this volume testify to the criticality of representing personal, professional and organizational identities through the new media, as their ability to reach a virtually unlimited audience amplifies the potential political, cultural and economic impact of discursive identity constructions. They also confirm that new highly sophisticated media can forge identities well beyond the simply iconic or textual representation, generating deeply interconnected webs of meaning capable of occupying an expanding - and adaptable - discursive space.
Author: Ruth Breeze
Publisher: A&C Black
ISBN: 1441127186
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
Discurso corporativo examina las prácticas de comunicación de negocios desde la perspectiva del discurso, mirar en detalle la forma en que las empresas de todo el mundo se comunican con las personas, con otras entidades, colectivos y con el mundo en general. Tiene que ver con la comprensión de cómo funciona el lenguaje en contextos de negocios y cómo la identidad corporativa y de relaciones personales y profesionales se configuran a través del discurso. Usando una variedad de técnicas analíticas para examinar las diferentes formas de evidencia textual de las empresas que operan en varios sectores, este libro traza la evolución actual de discurso corporativo contra el complejo contexto de la globalización.
Author: Ken Yeang
Publisher: Cambridge Scholars Publishing
ISBN: 152757993X
Category : Architecture
Languages : en
Pages : 280
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Book Description
This volume brings together several leading scientists and practitioners from around the world to discuss the ecological and salutogenic design principles for creating a healthy built environment. These principles and applications are the most important scientific topic of health promotion that provides the context for a healthy lifestyle. The challenge for ecological design is to provide a green context for a healthy society dealing with built infrastructure that creates clean air, clean water, clean food, and clean land, which in turn are necessary for human health and wellbeing. In this book, these principles are intertwined with those of salutogenic design, which support human health globally.
