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Author: Giuliana Elena Garzone
Publisher: Cambridge Scholars Publishing
ISBN: 1527527409
Category : Language Arts & Disciplines
Languages : en
Pages : 480
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Book Description
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
Author: Giuliana Elena Garzone
Publisher: Cambridge Scholars Publishing
ISBN: 1527527409
Category : Language Arts & Disciplines
Languages : en
Pages : 480
Get Book Here
Book Description
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
Author: Communications International Conference on Discourse
Publisher:
ISBN: 9789728886028
Category : Business communication
Languages : en
Pages : 424
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Book Description
Author: Kenneth Kong
Publisher: Cambridge University Press
ISBN: 1107025265
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Using a wide range of examples, this book examines the discourse of professional writing and its important role in society.
Author: Marianne W Jørgensen
Publisher: SAGE
ISBN: 9780761971122
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
A systematic introduction to discourse analysis as a body of theories and methods for social research. Introduces three approaches and explains the distinctive philosophical premises and theoretical perspectives of each approach.
Author: Francesca Bargiela-Chiappini
Publisher: Springer
ISBN: 1137024933
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Author: Francesca Bargiela-Chiappini
Publisher: Edinburgh University Press
ISBN: 0748631836
Category : Language Arts & Disciplines
Languages : en
Pages : 528
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Book Description
The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.
Author: Cornelia Ilie
Publisher: Springer
ISBN: 3319964755
Category : Language Arts & Disciplines
Languages : en
Pages : 197
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Book Description
This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.
Author: John Flowerdew
Publisher: A&C Black
ISBN: 162356235X
Category : Language Arts & Disciplines
Languages : en
Pages : 359
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Book Description
Featuring internationally renowned academics, this volume provides a snapshot of the field of applied linguistics, and illustrates how linguistics is engaging with the idea of 'context'. The book treats discourse as language in the contexts of its use in and above the level of the sentence and as systems of knowledge and beliefs. In using the term context(s), the book understands this as different situations in which discourse is produced and, on the other, how analysts construe context in their work. The volume is thus concerned with language in its context of use (little d discourse), but at the same time, more specifically, in individual chapters, with particular discourses as they are manifested in particular contexts (big D discourses). Well known discourse analysts contribute chapters focussing on different contexts with which they are familiar, viz. business, education, ethnicity and race, gender and sexuality, history, intercultural contexts, lingua franca contexts, media, place, politics, race, and the virtual world. It brings together researchers from different approaches, but all with a commitment to the study of language in context. The contributors themselves represent different approaches to discourse analysis: conversation analysis, corpus linguistics, critical discourse analysis, ethnographic discourse analysis, mediated discourse analysis, multimodal discourse analysis, systemic functional linguistics. Readers are invited to compare and contrast these different contexts and approaches.
Author: Ruth Breeze
Publisher: A&C Black
ISBN: 1441127186
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
Discurso corporativo examina las prácticas de comunicación de negocios desde la perspectiva del discurso, mirar en detalle la forma en que las empresas de todo el mundo se comunican con las personas, con otras entidades, colectivos y con el mundo en general. Tiene que ver con la comprensión de cómo funciona el lenguaje en contextos de negocios y cómo la identidad corporativa y de relaciones personales y profesionales se configuran a través del discurso. Usando una variedad de técnicas analíticas para examinar las diferentes formas de evidencia textual de las empresas que operan en varios sectores, este libro traza la evolución actual de discurso corporativo contra el complejo contexto de la globalización.
Author: Giuliana Garzone
Publisher: Peter Lang
ISBN: 9783034303866
Category : Language Arts & Disciplines
Languages : en
Pages : 392
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Book Description
The recognition that identity is mutable, multi-layered and subject to multiple modes of construction and de-construction has contributed to problematizing the issues associated with its representation in discourse, which has recently been attracting increasing attention in different disciplinary areas. Identity representation is the main focus of this volume, which analyses instances of multimedia and multimodal communication to the public at large for commercial, informative, political or cultural purposes. In particular, it examines the impact of the increasingly sophisticated forms of expression made available by the evolution of communication technologies, especially in computer-mediated or web-based settings, but also in more traditional media (press, cinema, TV). The basic assumption shared by all contributors is that communication is the locus where identities, either collective, social or individual, are deliberately constructed and negotiated. In their variety of topics and approaches, the studies collected in this volume testify to the criticality of representing personal, professional and organizational identities through the new media, as their ability to reach a virtually unlimited audience amplifies the potential political, cultural and economic impact of discursive identity constructions. They also confirm that new highly sophisticated media can forge identities well beyond the simply iconic or textual representation, generating deeply interconnected webs of meaning capable of occupying an expanding - and adaptable - discursive space.
