Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career PDF full book. Access full book title Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career by Anya Gildner. Download full books in PDF and EPUB format.

Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career PDF Author: Anya Gildner
Publisher: Baltika Press
ISBN: 9781733794879
Category : Business & Economics
Languages : en
Pages : 206

Get Book Here

Book Description
In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.