Direct Response Fund Raising PDF Download
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Author: Michael Johnston
Publisher: New York ; Toronto : J. Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
"This book includes scores of real-life results related to the things that count - like response percentages, costs, and average dollar returns. There is also a CD-ROM with dozens of full-color samples of successful fund raising packages, all of which are backed by the expertise of renowned contributors. Direct Response Fund Raising is an indispensable tool to plan and execute bold and successful direct response campaigns that will boost donor and membership response rates quickly - and consistently."--BOOK JACKET.
Author: Michael Johnston
Publisher: New York ; Toronto : J. Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
"This book includes scores of real-life results related to the things that count - like response percentages, costs, and average dollar returns. There is also a CD-ROM with dozens of full-color samples of successful fund raising packages, all of which are backed by the expertise of renowned contributors. Direct Response Fund Raising is an indispensable tool to plan and execute bold and successful direct response campaigns that will boost donor and membership response rates quickly - and consistently."--BOOK JACKET.
Author: Stephen Hitchcock
Publisher: Emerson & Church, Publishers
ISBN: 9781889102122
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Author: Jerry Huntsinger
Publisher: Precept Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Dozens of diagrammed fund-raising letters with specific examples of language, style, approach, content, and usage. This book gives you creative ideas and shows you how to make them work in your fund-raising efforts.
Author: Brian Kurtz
Publisher: Hay House, Inc
ISBN: 1401956769
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
Author: Rachel Ramjattan
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
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Book Description
Raise Money to Fully Fund Your Nonprofit's Programs As the executive director of a nonprofit, the reality of being responsible for raising money to keep your programs operating is overwhelming. You keep it together, but often you just want a fundraising coach and a team to help, so you don't have to worry about turning people away or running out of money. Rachel Ramjattan, a national fundraiser with decades of experience fundraising, understands how you feel. In No More Duct Tape Fundraising Rachel walks you through the eight-step process she uses to raise money efficiently and build a fundraising team. You'll learn how to: Create a fundraising plan to manage fundraising Inspire people to give Upgrade existing donors Generate predictable revenue to sustain your programs Get your board (and staff) on board with fundraising Consistent with books like How to Write Fundraising Materials That Raise More Money and Nonprofit Fundraising 101, No More Duct Tape Fundraising shows you how you can raise $10,000 FAST, without raising expenses.
Author: Vanessa Chase Lockshin
Publisher:
ISBN: 9780995089303
Category : Fund raising
Languages : en
Pages : 206
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Book Description
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Author: Erica Waasdorp
Publisher:
ISBN: 9780985968328
Category :
Languages : en
Pages :
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Book Description
Monthly giving has grown over the years but there is still that hesitation to start. Monthly Giving Made Easy is a comprehensive How-to guide with examples of how monthly giving can grow with often minor tweaks to nonprofits' fundraising programs and approaches.
Author:
Publisher:
ISBN: 9789990214918
Category :
Languages : en
Pages :
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Book Description
Author: Ken Burnett
Publisher: John Wiley & Sons
ISBN: 0787966819
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Author: Adrian Sargeant
Publisher: John Wiley & Sons
ISBN: 1119196493
Category : Business & Economics
Languages : en
Pages : 757
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Book Description
The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
