Corporate Diplomacy PDF Download

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Corporate Diplomacy

Corporate Diplomacy PDF Author: Ulrich Steger
Publisher: John Wiley & Sons
ISBN: 0470858001
Category : Business & Economics
Languages : de
Pages : 320

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Book Description
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.