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Author: Keith Kelsen
Publisher: CRC Press
ISBN: 1136023860
Category : Language Arts & Disciplines
Languages : en
Pages : 255
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Book Description
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
Author: Keith Kelsen
Publisher: CRC Press
ISBN: 1136023860
Category : Language Arts & Disciplines
Languages : en
Pages : 255
Get Book Here
Book Description
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
Author: Jimmy Schaeffler
Publisher: CRC Press
ISBN: 1136031545
Category : Language Arts & Disciplines
Languages : en
Pages : 296
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Book Description
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.
Author: Lars-Ingemar Lundstrom
Publisher: Taylor & Francis
ISBN: 1136032096
Category : Language Arts & Disciplines
Languages : en
Pages : 354
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Book Description
Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.
Author: Lars-Ingemar Lundstrom
Publisher: Taylor & Francis
ISBN: 113603210X
Category : Language Arts & Disciplines
Languages : en
Pages : 352
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Book Description
Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.
Author: Paul Flanigan
Publisher: Lulu.com
ISBN: 1329536118
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
The process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. This book is a must for creating effective engagement through digital screens.
Author: August E. Grant
Publisher: Taylor & Francis
ISBN: 0240824563
Category : Language Arts & Disciplines
Languages : en
Pages : 338
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Book Description
Communication technologies surround us in every part of our lives: via television, web, blogging, mass media, and much more. How do people in business keep up with the latest and greatest trends, and how do they differentiate good information from bad information? How do they get help analyzing information and coming to conclusions about trends that will impact their businesses and business decisions? How do they consider the environmental and sustainability issues surrounding communication technology? This book answers these essential questions. It's for professionals and students working in telecommunications, including electronic mass media, digital signage, computers, consumer electronics, games, satellites, and telepresence. The best of the best minds on these topics all come forward here, each in their own chapter, to report on, analyze, and make recommendations, for the new edition of this definitive guide to new technologies. New to this edition: New coverage of historical perspectives on communication technology bring the ideas and concepts to the forefront, providing a thoroughly grounded approach designed to appeal to professors looking for more the why's than the how's of communication technology New chapters on digital cinema, mobile commerce, digital television, cinema technologies, e-books, home video, digital audio, and telepresence. As always, every chapter is updated to reflect the latest trends on the topic Brand new! Instructor's manual with testbank and sample syllabus (cw.routledge.com/textbooks/instructordownload/) Companion website--brand new for this edition, including chapter-by-chapter additional coverage of technologies and further resources (commtechupdate.weebly.com)
Author: Hideyuki Tokuda
Publisher: Springer
ISBN: 3642015166
Category : Computers
Languages : en
Pages : 421
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Book Description
This book constitutes the refereed proceedings of the 7th International Conference on Pervasive Computing, Pervasive 2009, held in Nara, Japan, in May 2009. The 20 revised full papers and 7 revised short papers presented were carefully reviewed and selected from 147 initial submissions. The papers are organized in topical sections on digital displays, navigation, at home with pervasive applications, sensors, sensors, everywhere, working together, tagging and tracking, methods and tools, and the importance of context.
Author: Jelena Zdravkovic
Publisher: Springer
ISBN: 3319999516
Category : Computers
Languages : en
Pages : 267
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Book Description
This book constitutes the proceedings of the 17th International Conference on Perspectives in Business Informatics Research, BIR 2018, held in Stockholm, Sweden, in September 2018. This year’s conference theme was “Business Resilience – Organizational and Information System Resilience in Congruence”. The 17 papers presented in this volume were carefully reviewed and selected from 50 submissions. The papers were organized in topical sections named: business, people and system resilience; resilient collaboration; digital transformation; information technology management; enterprise systems and data analytics; and business and information systems development.
Author: Lawrence Fennelly
Publisher: CRC Press
ISBN: 1351385437
Category : Computers
Languages : en
Pages : 430
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Book Description
CTPED and Traditional Security Countermeasures: 150 Things You Should Know is a handy reference for both seasoned professionals and those just starting out in security and law enforcement. Crime Prevention Through Environmental Design (CPTED) is a foundational concept to physical security and can be incorporated widely in security policies, plans, and procedures. It has proven effective over the many years insofar as building and campus design, security architecture, and creating an overall security culture in any workplace. The authors have collected a broad array of topics together, garnered through their many years of real-world experience in the field. Security solutions that address a wide range of physical security challenges are presented in an easy to follow format. Security practitioners and law enforcement professionals alike will find practical tips to understand and manage their security program, including access control, target hardening, command and control, physical security protections, and visitor management, among a myriad of other topics. This will be a must-have reference for professionals looking for real-world recommendations for physical security solutions.
Author: Jörg Müller
Publisher: Springer Science & Business Media
ISBN: 0857293524
Category : Computers
Languages : en
Pages : 363
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Book Description
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
