Author: Travis Wright
Publisher: John Wiley & Sons
ISBN: 1119291747
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Author: Ben Waggoner
Publisher: Taylor & Francis
ISBN: 157820111X
Category : Computers
Languages : en
Pages : 466
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Book Description
CD-ROM contains project files and sample media for three tutorials.
Author: Sonia Livingstone
Publisher: Oxford University Press, USA
ISBN: 0190874694
Category : Computers
Languages : en
Pages : 273
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Book Description
"In the decades it takes to bring up a child, parents face challenges that are both helped and hindered by the fact that they are living through a period of unprecedented digital innovation. Drawing on extensive research with diverse parents, this book reveals how digital technologies give personal and political parenting struggles a distinctive character, as parents determine how to forge new territory with little precedent, or support. The book reveals the pincer movement of parenting in late modernity. Parents are both more burdened with responsibilities and charged with respecting the agency of their child-leaving much to negotiate in today's "democratic" families. The book charts how parents now often enact authority and values through digital technologies-as "screen time," games, or social media become ways of both being together and setting boundaries. The authors show how digital technologies introduce both valued opportunities and new sources of risk. To light their way, parents comb through the hazy memories of their own childhoods and look toward varied imagined futures. This results in deeply diverse parenting in the present, as parents move between embracing, resisting, or balancing the role of technology in their own and their children's lives. This book moves beyond the panicky headlines to offer a deeply researched exploration of what it means to parent in a period of significant social and technological change. Drawing on qualitative and quantitative research in the United Kingdom, the book offers conclusions and insights relevant to parents, policymakers, educators, and researchers everywhere"--
Author: Alan Liu
Publisher: University of Chicago Press
ISBN: 022645195X
Category : Social Science
Languages : en
Pages : 333
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Book Description
Can today’s society, increasingly captivated by a constant flow of information, share a sense of history? How did our media-making forebears balance the tension between the present and the absent, the individual and the collective, the static and the dynamic—and how do our current digital networks disrupt these same balances? Can our social media, with its fleeting nature, even be considered social at all? In Friending the Past, Alan Liu proposes fresh answers to these innovative questions of connection. He explores how we can learn from the relationship between past societies whose media forms fostered a communal and self-aware sense of history—such as prehistorical oral societies with robust storytelling cultures, or the great print works of nineteenth-century historicism—and our own instantaneous present. He concludes with a surprising look at how the sense of history exemplified in today’s JavaScript timelines compares to the temporality found in Romantic poetry. Interlaced among these inquiries, Liu shows how extensive “network archaeologies” can be constructed as novel ways of thinking about our affiliations with time and with each other. These conceptual architectures of period and age are also always media structures, scaffolded with the outlines of what we mean by history. Thinking about our own time, Liu wonders if the digital, networked future can sustain a similar sense of history.
Author: Andre Heck
Publisher: Springer Science & Business Media
ISBN: 0306486032
Category : Science
Languages : en
Pages : 1102
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Book Description
With about 200,000 entries, StarBriefs Plus represents the most comprehensive and accurately validated collection of abbreviations, acronyms, contractions and symbols within astronomy, related space sciences and other related fields. As such, this invaluable reference source (and its companion volume, StarGuides Plus) should be on the reference shelf of every library, organization or individual with any interest in these areas. Besides astronomy and associated space sciences, related fields such as aeronautics, aeronomy, astronautics, atmospheric sciences, chemistry, communications, computer sciences, data processing, education, electronics, engineering, energetics, environment, geodesy, geophysics, information handling, management, mathematics, meteorology, optics, physics, remote sensing, and so on, are also covered when justified. Terms in common use and/or of general interest have also been included where appropriate.
Author: David M. Levy
Publisher: Arcade Publishing
ISBN: 9781559705530
Category : Computers
Languages : en
Pages : 252
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Book Description
What's up, doc? Information scientist David M. Levy wants us to look at the documents that fill our lives, and his book Scrolling Forward is a thoughtful reflection on their near-omnipresence. Levy has the perfect r+¬sum+¬ for this job--after getting his Ph.D. in Computer Science in 1981, he took off for England to pursue the study of calligraphy and bookbinding. His love of books shows in his writing, which is rich with references and anecdotes from Walt Whitman to Woody Allen.Drawing on examples as disparate as grocery store receipts, greeting cards, identity papers, and (of course) e-mail, Levy finds the common threads binding them together and explores how and why we use them in daily life. He looks at digitization closely, considering how speed, ease of editing, and potentially perfect copying changes our traditional considerations of documentation. Though he insists that he's looking at the present, not speculating about the future, it's hard to see how to avoid looking ahead after reading Scrolling Forward. --Rob Lightner
Author: Leah A. Plunkett
Publisher: MIT Press
ISBN: 0262539632
Category : Family & Relationships
Languages : en
Pages : 237
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Book Description
From baby pictures in the cloud to a high school's digital surveillance system: how adults unwittingly compromise children's privacy online. Our children's first digital footprints are made before they can walk—even before they are born—as parents use fertility apps to aid conception, post ultrasound images, and share their baby's hospital mug shot. Then, in rapid succession come terabytes of baby pictures stored in the cloud, digital baby monitors with built-in artificial intelligence, and real-time updates from daycare. When school starts, there are cafeteria cards that catalog food purchases, bus passes that track when kids are on and off the bus, electronic health records in the nurse's office, and a school surveillance system that has eyes everywhere. Unwittingly, parents, teachers, and other trusted adults are compiling digital dossiers for children that could be available to everyone—friends, employers, law enforcement—forever. In this incisive book, Leah Plunkett examines the implications of “sharenthood”—adults' excessive digital sharing of children's data. She outlines the mistakes adults make with kids' private information, the risks that result, and the legal system that enables “sharenting.” Plunkett describes various modes of sharenting—including “commercial sharenting,” efforts by parents to use their families' private experiences to make money—and unpacks the faulty assumptions made by our legal system about children, parents, and privacy. She proposes a “thought compass” to guide adults in their decision making about children's digital data: play, forget, connect, and respect. Enshrining every false step and bad choice, Plunkett argues, can rob children of their chance to explore and learn lessons. The Internet needs to forget. We need to remember.
Author: Azah Kamilah Draman
Publisher: European Alliance for Innovation
ISBN: 1631904035
Category : Computers
Languages : en
Pages : 1125
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Book Description
This volume contains the papers presented at the 2nd International Conference on Internet Technology and Educational Informatization (ITEI 2022), held during December 23th-25th, 2023 in Harbin, China. Today, the rapid development in Internet and education technology poses new challenges to scientists that requires innovative approach and methodology or eventually new educational theories. Internet technology is the prerequisite for educational informatization to be realized. The specific Conference topics include: Artificial Intelligence in Education; User Interfaces and Human Computer Interaction; Distance Education for Computers; Computer Application in Social and Behavioural Sciences; Pedagogy Enhancement with E-Learning; Accessibility to Disabled Users; etc. Also, the Conference is intended to give students and research groups the opportunity to learn more about Internet Technology and Educational Informatization as an important tool in their applications and development. There were about 150 participants from countries all over the world attended the conference and they attended the presentations by scholars representing both institutes and academia. The scientific program consisted of in total 5 talks as well as many oral and poster presentations. Five talks were invited keynote speakers given by Pun Chi Man (University of Macau, China), Yongjun Feng (Shaanxi Normal University, China), Philippe Fournier-Viger (Shenzhen University, China), Rafidah Md Noor (Universiti Malaya, Malaysia) and Khe Foom HEW (The University of Hong Kong, China). Titles included Privacy Protection in Video Live Streaming, Research of Education Metaverse and Metaverse Education——Take E-Course Explosion as the Center, Advances and Challenges for the Discovery of Interesting Patterns in Network and Educational Data, The Rise of Mobile and Internet Technology in Higher Education and Remote Learning, and Engaging Students in Online Learning Activities Using Chatbots.
Author: James P. Steyer
Publisher: Simon and Schuster
ISBN: 1451658117
Category : Computers
Languages : en
Pages : 226
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Book Description
Includes discussion questions for parents and teachers.
Author: Jessica Litman
Publisher: Prometheus Books
ISBN: 161592051X
Category : Law
Languages : en
Pages : 216
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Book Description
Professor Litman's work stands out as well-researched, doctrinally solid, and always piercingly well-written.-JANE GINSBURG, Morton L. Janklow Professor of Literary and Artistic Property, Columbia UniversityLitman's work is distinctive in several respects: in her informed historical perspective on copyright law and its legislative policy; her remarkable ability to translate complicated copyright concepts and their implications into plain English; her willingness to study, understand, and take seriously what ordinary people think copyright law means; and her creativity in formulating alternatives to the copyright quagmire. -PAMELA SAMUELSON, Professor of Law and Information Management; Director of the Berkeley Center for Law & Technology, University of California, BerkeleyIn 1998, copyright lobbyists succeeded in persuading Congress to enact laws greatly expanding copyright owners' control over individuals' private uses of their works. The efforts to enforce these new rights have resulted in highly publicized legal battles between established media and new upstarts.In this enlightening and well-argued book, law professor Jessica Litman questions whether copyright laws crafted by lawyers and their lobbyists really make sense for the vast majority of us. Should every interaction between ordinary consumers and copyright-protected works be restricted by law? Is it practical to enforce such laws, or expect consumers to obey them? What are the effects of such laws on the exchange of information in a free society?Litman's critique exposes the 1998 copyright law as an incoherent patchwork. She argues for reforms that reflect common sense and the way people actually behave in their daily digital interactions.This paperback edition includes an afterword that comments on recent developments, such as the end of the Napster story, the rise of peer-to-peer file sharing, the escalation of a full-fledged copyright war, the filing of lawsuits against thousands of individuals, and the June 2005 Supreme Court decision in the Grokster case.Jessica Litman (Ann Arbor, MI) is professor of law at Wayne State University and a widely recognized expert on copyright law.
