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Author: Tahnee Hipel
Publisher: Blurb
ISBN: 9781715166786
Category :
Languages : en
Pages : 60
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Book Description
DM ME is a digital marketing guide that helps beginners and seasoned brands gain confidence with social media and digital platforms to help increase their online presence.
Author: Tahnee Hipel
Publisher: Blurb
ISBN: 9781715166786
Category :
Languages : en
Pages : 60
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Book Description
DM ME is a digital marketing guide that helps beginners and seasoned brands gain confidence with social media and digital platforms to help increase their online presence.
Author: Robin Canniford
Publisher: Routledge
ISBN: 1317589629
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory. Clear theoretical explanation and methodological innovation, alongside empirical applications of these emerging frameworks will offer readers new and refreshing perspectives on consumer culture and market societies. This is an essential reading for both seasoned scholars and advanced students of markets, economies and social forms of consumption.
Author: Demetra Garbasevschi
Publisher: John Wiley & Sons
ISBN: 1119642159
Category : Language Arts & Disciplines
Languages : en
Pages : 212
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Book Description
Infoselves delivers a multifaceted analysis of the commodification of self-identity online, from both a domination and a liberation perspective. Drawing on multiple resources, the book places its discussion of online identity within the larger context of self-identity evolution, arguing for the recognition of online identity as a legitimate component of the self-identity system. Advertising executive turned academic, Demetra Garbașevschi offers readers the means to understand the way our online identities are formed and used, to reflect on the future of self-identity, and to become more aware of the radical implications of our digital footprint. Readers will discover what it means to be an infoself in a deep digital context, from exploring the informational makeup of self-identity, to examining the various sources of identity information found online, to exposing the uses of this information through both latent and assertive self-commodification. Considering the many sources of information contributing to our identity narrative online, some beyond our direct control, managing the self is presented as one the greatest challenges of our digital present. The book includes illuminating discussions of a variety of topics within the subject of online identity, such as: Foundational concepts related to the idea of identity, including references to the works of Erik Erikson, symbolic interactionists, and social dramaturgy The evolution of online identity, with examinations of early and current viewpoints of the phenomenon Personal branding online as the epitome of self-commodification, with examples from online celebrity, micro-celebrity, and nano-celebrity Original research contributing to the larger discussion about how identities are constructed and performed through-the-line Perfect for graduate students in advertising, branding, and public relations, Infoselves also belongs on the bookshelves of those studying fields involving digital media. Working professionals in any of these areas will also benefit from this book’s insightful analyses of a variety of viewpoints on online identity.
Author: Tamara Kneese
Publisher: Yale University Press
ISBN: 0300275005
Category : Technology & Engineering
Languages : en
Pages : 272
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Book Description
An accessible yet erudite deep dive into how platforms are remaking experiences of death Since the internet’s earliest days, people have died and mourned online. In quiet corners of past iterations of the web, the dead linger. But attempts at preserving the data of the dead are often ill-fated, for websites and devices decay and die, just as people do. Death disrupts technologists’ plans for platforms. It reveals how digital production is always collaborative, undermining the entrepreneurial platform economy and highlighting the flaws of techno-solutionism. Big Tech has authority not only over people’s lives but over their experiences of death as well. Ordinary users and workers, though, advocate for changes to tech companies’ policies around death. Drawing on internet histories along with interviews with founders of digital afterlife startups, caretakers of illness blogs, and transhumanist tinkerers, the technology scholar Tamara Kneese takes readers on a vibrant tour of the ways that platforms and people work together to care for digital remains. What happens when commercial platforms encounter the messiness of mortality?
Author: James W. Moore
Publisher: John Wiley & Sons
ISBN: 0471269344
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A provocative and compelling way to look at the future world of work What will work be like in the future? Futurists often try to answer this question by looking at how the Internet and technology have changed our lives, but in The Internet Weather, James Moore asserts it's far more useful-and even essential-to view the future by examining those things that don't change: the human desire for time, privacy, trust, and truth. Understanding this, Moore says, can help managers change the way they manage, and, in doing so, retain employees and improve their businesses. In this riveting book, Moore shares insights gleaned from his consulting career and imparts advice he has given clients to help them change their behavior and improve business and personal performance. He also questions assumptions about the New Economy and offers predictions about the future of work to help managers see where to focus their energy and attention.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Marina Hassapopoulou
Publisher: U of Minnesota Press
ISBN: 1452971447
Category : Performing Arts
Languages : en
Pages : 279
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Book Description
Connecting interactive cinema to media ethics and global citizenship Interactive Cinema explores various cinematic practices that work to transform what is often seen as a primarily receptive activity into a participatory, multimedia experience. Surveying a multitude of unorthodox approaches throughout the history of motion pictures, Marina Hassapopoulou offers insight into a range of largely ephemeral and site-specific projects that consciously assimilate viewers into their production. Analyzing examples of early cinema, Hollywood B movies, museum and gallery installations, virtual-reality experiments, and experimental web-based works, Hassapopoulou travels across numerous platforms, highlighting a diverse array of strategies that attempt to unsettle the allegedly passive spectatorship of traditional cinema. Through an exploration of these radically inventive approaches to the medium, many of which emerged out of sociopolitical crises and periods of historical transition, she works to expand notions of interactivity by considering it in both technological and phenomenological terms. Deliberately revising and expanding Eurocentric scholarship to propose a much broader, transnational scope, the book emphasizes the ethical dimensions of interactive media and their links to larger considerations around community building, citizenship, and democracy. By combining cutting-edge theory with updated conventional film studies methodologies, Interactive Cinema presses at the conceptual limits of cinema and offers an essential road map to the rapidly evolving landscape of contemporary media.
Author: Axel Zerdick
Publisher: Springer Science & Business Media
ISBN: 3540269525
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Examines the long-term developments for communication systems and the media industry Shows the structural changes of the media economy Authors are international renowned experts in the field
Author: Stephen Lloyd Garrett
Publisher: FriesenPress
ISBN: 1460216261
Category : Family & Relationships
Languages : en
Pages : 162
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Book Description
Death has been pushed out of life and into a dark and lonely 'morgue'. North Americans generally approach the topic of death with fear and denial in hand. When Death Speaks is all about changing the conversation to one of openness and inspiration. When Death Speaks approaches death with compassion, love and frankness, talking openly about death, planning for the inevitable, and supporting family and friends with tools and skills to begin a new type of conversation. The tools, information, and real life stories are all designed to offer a different perspective in dealing with death and loss. The practices offered are designed to use 'smaller deaths' as preparation for the death of our body. When Death Speaks is all about bringing death back to life....
Author: Michal Mochocki
Publisher: Routledge
ISBN: 1000367649
Category : Art
Languages : en
Pages : 305
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Book Description
Role-play as a Heritage Practice is the first book to examine physically performed role-enactments, such as live-action role-play (LARP), tabletop role-playing games (TRPG), and hobbyist historical reenactment (RH), from a combined game studies and heritage studies perspective. Demonstrating that non-digital role-plays, such as TRPG and LARP, share many features with RH, the book contends that all three may be considered as heritage practices. Studying these role-plays as three distinct genres of playful, participatory and performative forms of engagement with cultural heritage, Mochocki demonstrates how an exploration of the affordances of each genre can be valuable. Showing that a player’s engagement with history or heritage material is always multi-layered, the book clarifies that the layers may be conceptualised simultaneously as types of heritage authenticity and as types of in-game immersion. It is also made clear that RH, TRPG and LARP share commonalities with a multitude of other media, including video games, historical fiction and film. Existing within, and contributing to, the fiction and non-fiction mediasphere, these role-enactments are shaped by the same large-scale narratives and discourses that persons, families, communities, and nations use to build memory and identity. Role-play as a Heritage Practice will be of great interest to academics and students engaged in the study of heritage, memory, nostalgia, role-playing, historical games, performance, fans and transmedia narratology.
