Digital Marketing For B.Com. Sem.-4 (According to NEP-2020) PDF Download
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Author:
Publisher: SBPD Publishing House
ISBN: 9392208901
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.
Author:
Publisher: SBPD Publishing House
ISBN: 9392208901
Category : Business & Economics
Languages : en
Pages : 235
Get Book Here
Book Description
Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.
Author: R.C. Agarwal
Publisher: SBPD Publishing House
ISBN: 939220888X
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
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Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author: C. S. V. Murthy
Publisher:
ISBN: 9788178662763
Category :
Languages : en
Pages : 849
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Book Description
Author: John F. Tanner, Jr.
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :
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Book Description
Author: David S. Bright
Publisher:
ISBN: 9781998109173
Category :
Languages : en
Pages : 0
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Book Description
Color print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author: Gordon Gerard Birch
Publisher:
ISBN:
Category : Sugar
Languages : en
Pages : 496
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Book Description
Author: Pardeep Kumar
Publisher: Sultan Chand & Sons
ISBN: 9391820867
Category : Business & Economics
Languages : en
Pages : 26
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Book Description
A Comprehensive and Authentic textbook on “Management Principles and Applications” for B.Com.(H) Semester 1st (Core Paper) Based on Undergraduate Curriculum Framework (UGCF) for University of Delhi, Non-Collegiate Women’s Education Board (NCWEB), School of Open Learning (SOL) of the University of Delhi, and other Universities across India.
Author: Efraim Turban
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 580
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Book Description
For undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
Author: Kapil Kapoor
Publisher:
ISBN:
Category : History
Languages : en
Pages : 336
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Book Description
Contributed articles on Intellectual life and Hindu civilization presented at a seminar held in Shimla at 2003.
