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Author: Benjamin Peters
Publisher: Princeton University Press
ISBN: 0691167346
Category : Social Science
Languages : en
Pages : 351
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Book Description
How the digital revolution has shaped our language In the age of search, keywords increasingly organize research, teaching, and even thought itself. Inspired by Raymond Williams's 1976 classic Keywords, the timely collection Digital Keywords gathers pointed, provocative short essays on more than two dozen keywords by leading and rising digital media scholars from the areas of anthropology, digital humanities, history, political science, philosophy, religious studies, rhetoric, science and technology studies, and sociology. Digital Keywords examines and critiques the rich lexicon animating the emerging field of digital studies. This collection broadens our understanding of how we talk about the modern world, particularly of the vocabulary at work in information technologies. Contributors scrutinize each keyword independently: for example, the recent pairing of digital and analog is separated, while classic terms such as community, culture, event, memory, and democracy are treated in light of their historical and intellectual importance. Metaphors of the cloud in cloud computing and the mirror in data mirroring combine with recent and radical uses of terms such as information, sharing, gaming, algorithm, and internet to reveal previously hidden insights into contemporary life. Bookended by a critical introduction and a list of over two hundred other digital keywords, these essays provide concise, compelling arguments about our current mediated condition. Digital Keywords delves into what language does in today's information revolution and why it matters.
Author: Benjamin Peters
Publisher: Princeton University Press
ISBN: 0691167346
Category : Social Science
Languages : en
Pages : 351
Get Book Here
Book Description
How the digital revolution has shaped our language In the age of search, keywords increasingly organize research, teaching, and even thought itself. Inspired by Raymond Williams's 1976 classic Keywords, the timely collection Digital Keywords gathers pointed, provocative short essays on more than two dozen keywords by leading and rising digital media scholars from the areas of anthropology, digital humanities, history, political science, philosophy, religious studies, rhetoric, science and technology studies, and sociology. Digital Keywords examines and critiques the rich lexicon animating the emerging field of digital studies. This collection broadens our understanding of how we talk about the modern world, particularly of the vocabulary at work in information technologies. Contributors scrutinize each keyword independently: for example, the recent pairing of digital and analog is separated, while classic terms such as community, culture, event, memory, and democracy are treated in light of their historical and intellectual importance. Metaphors of the cloud in cloud computing and the mirror in data mirroring combine with recent and radical uses of terms such as information, sharing, gaming, algorithm, and internet to reveal previously hidden insights into contemporary life. Bookended by a critical introduction and a list of over two hundred other digital keywords, these essays provide concise, compelling arguments about our current mediated condition. Digital Keywords delves into what language does in today's information revolution and why it matters.
Author: Benjamin Peters
Publisher: Princeton University Press
ISBN: 1400880556
Category : Social Science
Languages : en
Pages : 352
Get Book Here
Book Description
How the digital revolution has shaped our language In the age of search, keywords increasingly organize research, teaching, and even thought itself. Inspired by Raymond Williams's 1976 classic Keywords, the timely collection Digital Keywords gathers pointed, provocative short essays on more than two dozen keywords by leading and rising digital media scholars from the areas of anthropology, digital humanities, history, political science, philosophy, religious studies, rhetoric, science and technology studies, and sociology. Digital Keywords examines and critiques the rich lexicon animating the emerging field of digital studies. This collection broadens our understanding of how we talk about the modern world, particularly of the vocabulary at work in information technologies. Contributors scrutinize each keyword independently: for example, the recent pairing of digital and analog is separated, while classic terms such as community, culture, event, memory, and democracy are treated in light of their historical and intellectual importance. Metaphors of the cloud in cloud computing and the mirror in data mirroring combine with recent and radical uses of terms such as information, sharing, gaming, algorithm, and internet to reveal previously hidden insights into contemporary life. Bookended by a critical introduction and a list of over two hundred other digital keywords, these essays provide concise, compelling arguments about our current mediated condition. Digital Keywords delves into what language does in today's information revolution and why it matters.
Author: Laurie Ouellette
Publisher: NYU Press
ISBN: 1479883654
Category : Literary Criticism
Languages : en
Pages : 235
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Book Description
The Essential vocabulary of Media Studies Keywords for Media Studies introduces and aims to advance the field of critical media studies by tracing, defining, and problematizing its established and emergent terminology. The book historicizes thinking about media and society, whether that means noting a long history of "new media," or tracing how understandings of media "power" vary across time periods and knowledge formations. Bringing together an impressive group of established scholars from television studies, film studies, sound studies, games studies, and more, each of the 65 essays in the volume focuses on a critical concept, from "fan" to "industry," and "celebrity" to "surveillance." Keywords for Media Studies is an essential tool that introduces key terms, research traditions, debates, and their histories, and offers a sense of the new frontiers and questions emerging in the field of media studies.
Author: Ron Jones
Publisher: John Wiley & Sons
ISBN: 1118216911
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Rachel Adams
Publisher: NYU Press
ISBN: 1479845639
Category : Law
Languages : en
Pages : 232
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Book Description
Introduces key terms, concepts, debates, and histories for Disability Studies Keywords for Disability Studies aims to broaden and define the conceptual framework of disability studies for readers and practitioners in the field and beyond. The volume engages some of the most pressing debates of our time, such as prenatal testing, euthanasia, accessibility in public transportation and the workplace, post-traumatic stress, and questions about the beginning and end of life. Each of the 60 essays in Keywords for Disability Studies focuses on a distinct critical concept, including “ethics,” “medicalization,” “performance,” “reproduction,” “identity,” and “stigma,” among others. Although the essays recognize that “disability” is often used as an umbrella term, the contributors to the volume avoid treating individual disabilities as keywords, and instead interrogate concepts that encompass different components of the social and bodily experience of disability. The essays approach disability as an embodied condition, a mutable historical phenomenon, and a social, political, and cultural identity. An invaluable resource for students and scholars alike, Keywords for Disability Studies brings the debates that have often remained internal to disability studies into a wider field of critical discourse, providing opportunities for fresh theoretical considerations of the field’s core presuppositions through a variety of disciplinary perspectives. Visit keywords.nyupress.org for online essays, teaching resources, and more.
Author: Qiang Ji
Publisher: Frontiers Media SA
ISBN: 2832524869
Category : Science
Languages : en
Pages : 156
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Book Description
Author: Amalendu Bhunia
Publisher: Springer Nature
ISBN: 9464635460
Category : Electronic books
Languages : en
Pages : 454
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Book Description
Author: Gaikar Vilas Bhau
Publisher: Springer Nature
ISBN: 9464630426
Category : Mathematics
Languages : en
Pages : 1514
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Book Description
This is an open access book. 2022 International Conference on Mathematical Statistics and Economic Analysis(MSEA 2022) will be held in Dalian, China from May 27 to 29, 2022. Based on probability theory, mathematical statistics studies the statistical regularity of a large number of random phenomena, and infers and forecasts the whole. Economic development is very important to people's life and the country. Through data statistics and analysis, we can quickly understand the law of economic development. This conference combines mathematical statistics and economic analysis for the first time to explore the relationship between them, so as to provide a platform for experts and scholars in the field of mathematical statistics and economic analysis to exchange and discuss.
Author: Mike Moran
Publisher: Pearson Education
ISBN: 0137005148
Category : Business & Economics
Languages : en
Pages : 866
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Book Description
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Author: Michael Van Den Reym
Publisher: Orange Education Pvt Ltd
ISBN: 9348107976
Category : Computers
Languages : en
Pages : 267
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Book Description
Your Guide to Ranking Higher: A Business-Focused SEO Playbook KEY FEATURES ● Practical insights to apply SEO strategies for real business growth. ● Step-by-step guide to become a successful SEO professional. ● Complete references and tools to update your SEO knowledge and skills. DESCRIPTION In today’s digital world, mastering Search Engine Optimization (SEO) is essential to stand out and thrive online. Mastering SEO Strategies for the Modern Web is your ultimate guide to transforming your website into a search engine powerhouse, driving traffic, and significantly boosting your visibility. You’ll begin by understanding the core principles of SEO in the Introduction to SEO, learning why it’s vital for your online success. Dive into Indexation and Keyword Research to uncover how search engines find and rank your content, and discover the best tools to choose the right keywords that will work for you. You will master Copywriting for SEO to create content that engages both your audience and search engines. You will leverage the power of Links to boost your site's authority and use Local SEO to effectively reach customers in your area. You will align your SEO efforts with your business goals in Business Strategy and SEO, and craft a successful plan in Content Strategy and SEO. You will optimize your website's performance with Technical SEO, stay ahead with the latest SEO Trends, and measure your progress through SEO Reporting. Whether you’re just starting out or looking to refine your skills, Mastering SEO Strategies for the Modern Web will provide you with the essential knowledge and actionable tools to dominate search rankings and accelerate your business growth. WHAT WILL YOU LEARN ● Grasp SEO fundamentals to enhance your site’s online visibility. ● Perform detailed keyword research and create highly optimized content. ● Align SEO strategies seamlessly with your business objectives. ● Build robust technical and content-based SEO strategies for growth. ● Adapt to emerging SEO trends and stay ahead of the competition. ● Develop actionable SEO reports to track and improve performance. WHO IS THIS BOOK FOR? This book is tailored for aspiring SEO professionals, entrepreneurs, and marketers looking to master effective SEO strategies. A basic understanding of digital marketing concepts and a keen interest in the digital landscape will help readers make the most of this guide. TABLE OF CONTENTS Introduction 1. Introduction to SEO 2. Indexation 3. Keyword Research 4. Copywriting for SEO 5. Links 6. Local SEO 7. Business Strategy and SEO 8. Content Strategy and SEO 9. Technical SEO Strategy 10. SEO Trends 11. SEO Reporting Index
