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Author: Hannes Kurtz
Publisher: Cuvillier Verlag
ISBN: 3736964021
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
In an ever more digitized world, it necessary to embed digital technology in business strategy, leading to an overarching phenomenon called the digital business strategy. Accordingly, this thesis sets out to advance the understanding, the digital business strategy concept in general as well as its influence on a company’s performance. At the same time, incumbents are often constrained by path dependencies and inertia as executives tend to make use of prior experiences and favor strategic choices they are familiar with over unfamiliar As a consequence, companies may stick to a specific path which restrains transformational change. Accordingly, the study elucidates the ongoing digital transformation as it manifests itself in the evolution of incumbents’ digital business strategies. In addition, this thesis seeks to derive important implications for business practice, as it helps practitioners to develop a better understanding of digital business strategies, especially considering that digitalization challenges the conventional wisdom of competition. This is particularly important, as with increasing digitalization, tightly integrated digital business strategies will be among the biggest determinants of a company’s future success. In einer immer stärker digitalisierten Welt ist es wichtig digitale Technologien in die Geschäftsstrategie eines Unternehmens einzubetten, was zu einem übergreifenden Phänomen führt, das als digitale Geschäftsstrategie bezeichnet wird. Dementsprechend zielt diese Arbeit darauf ab, das Verständnis des Konzepts der digitalen Geschäftsstrategie im Allgemeinen sowie dessen Einfluss auf die Performance eines Unternehmens zu verbessern. Gleichzeitig sind etablierte Unternehmen oft durch Pfadabhängigkeiten und Trägheit eingeschränkt, da Führungskräfte dazu neigen, auf frühere Erfahrungen zurückzugreifen und strategische Entscheidungen, mit denen sie vertraut sind, gegenüber unbekannten Optionen zu bevorzugen In der Folge verharren Unternehmen auf einem bestimmten strategischen Pfad, was transformatorischen Wandel hemmt. Dementsprechend beleuchtet die Studie die laufende digitale Transformation und wie diese sich in der Entwicklung der digitalen Geschäftsstrategien etablierter Unternehmen manifestiert. Darüber hinaus versucht diese Arbeit, wichtige Implikationen für die Unternehmenspraxis abzuleiten, da sie Praktikern hilft, ein besseres Verständnis für digitale Geschäftsstrategien zu entwickeln, insbesondere in Anbetracht der Tatsache, dass die Digitalisierung die konventionelle Weisheit des Wettbewerbs herausfordert. Dies ist besonders wichtig, da mit zunehmender Digitalisierung eng integrierte digitale Geschäftsstrategien zu den größten Determinanten für den zukünftigen Erfolg eines Unternehmens gehören werden.
Author: Hannes Kurtz
Publisher: Cuvillier Verlag
ISBN: 3736964021
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
In an ever more digitized world, it necessary to embed digital technology in business strategy, leading to an overarching phenomenon called the digital business strategy. Accordingly, this thesis sets out to advance the understanding, the digital business strategy concept in general as well as its influence on a company’s performance. At the same time, incumbents are often constrained by path dependencies and inertia as executives tend to make use of prior experiences and favor strategic choices they are familiar with over unfamiliar As a consequence, companies may stick to a specific path which restrains transformational change. Accordingly, the study elucidates the ongoing digital transformation as it manifests itself in the evolution of incumbents’ digital business strategies. In addition, this thesis seeks to derive important implications for business practice, as it helps practitioners to develop a better understanding of digital business strategies, especially considering that digitalization challenges the conventional wisdom of competition. This is particularly important, as with increasing digitalization, tightly integrated digital business strategies will be among the biggest determinants of a company’s future success. In einer immer stärker digitalisierten Welt ist es wichtig digitale Technologien in die Geschäftsstrategie eines Unternehmens einzubetten, was zu einem übergreifenden Phänomen führt, das als digitale Geschäftsstrategie bezeichnet wird. Dementsprechend zielt diese Arbeit darauf ab, das Verständnis des Konzepts der digitalen Geschäftsstrategie im Allgemeinen sowie dessen Einfluss auf die Performance eines Unternehmens zu verbessern. Gleichzeitig sind etablierte Unternehmen oft durch Pfadabhängigkeiten und Trägheit eingeschränkt, da Führungskräfte dazu neigen, auf frühere Erfahrungen zurückzugreifen und strategische Entscheidungen, mit denen sie vertraut sind, gegenüber unbekannten Optionen zu bevorzugen In der Folge verharren Unternehmen auf einem bestimmten strategischen Pfad, was transformatorischen Wandel hemmt. Dementsprechend beleuchtet die Studie die laufende digitale Transformation und wie diese sich in der Entwicklung der digitalen Geschäftsstrategien etablierter Unternehmen manifestiert. Darüber hinaus versucht diese Arbeit, wichtige Implikationen für die Unternehmenspraxis abzuleiten, da sie Praktikern hilft, ein besseres Verständnis für digitale Geschäftsstrategien zu entwickeln, insbesondere in Anbetracht der Tatsache, dass die Digitalisierung die konventionelle Weisheit des Wettbewerbs herausfordert. Dies ist besonders wichtig, da mit zunehmender Digitalisierung eng integrierte digitale Geschäftsstrategien zu den größten Determinanten für den zukünftigen Erfolg eines Unternehmens gehören werden.
Author: Patryk Zapadka
Publisher: Cuvillier Verlag
ISBN: 3736964633
Category : Computers
Languages : en
Pages : 190
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Book Description
Im Zeitalter der Digitalisierung müssen Unternehmen ihre Prozesse, Produkte und Geschäftsmodelle anpassen, um ihre Innovations- sowie Wettbewerbsfähigkeit aufrecht zu erhalten. Aufgrund dessen müssen Unternehmen ihre bestehenden Kompetenzen erneuern, indem sie neues Wissen aus der digitalen Sphäre wertstiftend integrieren. Dies stellt jedoch eine erhebliche Herausforderung dar, insbesondere für etablierte Unternehmen, da die konvergente und generative Natur der digitalen Innovation nicht nur den Prozess der Wissensintegration dynamischer macht, sondern auch die Vielfalt und Menge des Wissens erhöht, das über die Unternehmensgrenzen hinweg integriert werden muss. Um diese Herausforderung näher zu beleuchten und Lösungsansätze zu evaluieren, wurden vier Studien durchgeführt und in dieser kumulativen Dissertation zusammengestellt. Diese Studien geben Einblicke in die Besonderheiten der Wissensintegration im Kontext digitaler Innovationen und fördern das Verständnis dafür, wie etablierte Unternehmen die damit verbundenen Herausforderungen bewältigen können. Dabei wird insbesondere der Einsatz von Grenzressourcen, wie bspw. Programmierschnittstellen (APIs), untersucht, da sie einen wesentlichen Mechanismus zur Skalierung der Wissensintegration in digital(isierenden) Geschäftsökosystemen darstellen. In the age of digitalization, companies need to adapt their processes, products, and business models to maintain their capability to innovate and thus to ensure their competitiveness. As a result, companies need to renew their existing competencies by integrating new and valuable knowledge from the digital sphere. However, this poses a significant managerial challenge, especially for established companies, as the convergent and generative nature of digital innovation not only makes the process of knowledge integration more dynamic, but also increases the diversity and amount of knowledge that needs to be integrated across organizational boundaries. To shed more light on this challenge and evaluate possible solutions, four studies were conducted and compiled in this cumulative dissertation. These studies provide insights into the unique nature of knowledge integration in the context of digital innovation and advance the understanding of how incumbent firms can address the associated challenges. In particular, the use of boundary resources such as application programming interfaces (APIs) is examined, as they represent a key mechanism for scaling knowledge integration in digital(izing) business ecosystems.
Author: Christoph Prinz
Publisher: Cuvillier Verlag
ISBN: 3736968027
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Smart sustainable mobility ecosystems promise to address society’s expectation of environmentally friendly on-demand mobility. While the technology stack to build such ecosystems is just around the corner in the form of connected, automated, and electric vehicles, strategies to deploy and operate such fleets in a coordinated manner must still be advanced. Most of such optimization challenges highly depend on the nature of customer demand, vehicle supply, and environmental influences. Hence, this dissertation investigates how available data streams from mobility ecosystems can be leveraged in Information Systems to solve related decision problems. The overarching goal of this work is to generate design knowledge to improve vehicle availability, provider profitability, and environmental sustainability for such ecosystems. Applying quantitative methods to real-world data from shared vehicle systems generates insights into the nature of demand and supply. Combining it with an analysis of empirical research on vehicle relocation algorithms builds the foundation for two artifact designs. The first artifact enables the development and simulation-based evaluation of operation modes for vehicle fleets. The second artifact enables artificial intelligence-based decision support for the vehicle rebalancing problem. The insights are finally incorporated and generalized to a nascent design theory on data-enabled operational decision-making in the context of smart sustainable mobility environments. The findings have multifaceted implications for researchers concerned with data-enabled value creation in Green IS, shared economy and smart mobility, and business analytics and data science. Furthermore, guidance for fleet providers to improve system attractiveness and for society to experience the potential amount of vehicle access without personal ownership is provided.
Author: Johannes Riquel
Publisher: Cuvillier Verlag
ISBN: 3736966466
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
Conversational Agents (CAs) are changing the way people interact in their daily lives. Specifically, CAs such as chatbots or voice assistants are increasingly covering services traditionally provided by human employees. CA-based services are available at any time and in any capacity, providing convenience and comfort while overcoming the limitations of human employees. However, many CAs are imperfect and prone to errors, such as frequently misinterpreting users’ requests, which leads to a mismatch between the expectations of the service and the service provided. As a result, some CA-based services have been discontinued in the past. In this context, a human-like design of CAs potentially offers a valuable approach to enhancing the user’s perception of a service. Prior research shows that this leads to individuals interacting with a human-like CA as if they would interact with a real individual. Furthermore, human-like errors could be considered a social cue, since it is human nature to make errors. To address the overall research area of CAs imperfections, four studies were conducted and synthesized in this dissertation. The studies provide novel insights into the design of human-like text-based CAs interrelated with the occurrence of CA imperfections, including human-like errors. Through a set of experiments, four major contributions are provided. First, the human-like design of imperfect CAs can mitigate the negative individuals’ perceptions, if implemented carefully. Second, the human-like design of imperfect CAs can shift individuals into a positive emotional state which increases service satisfaction. Third, human-like errors are not perceived as human-like and should not be employed in CA-based service encounters at present. Fourth, not every CA-based service requires a high level of human-like design, as the expectations of a CA-based service may be as different as the expectations of traditional human-based services.
Author: Michael Crew
Publisher: Springer
ISBN: 331924454X
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Worldwide, postal operators have been slow to address the threats from and opportunities created by electronic competition. The European Commission and member states are wrestling with these issues, while at the same time continuing to deal with the interrelated issues of implementing entry into postal markets and maintaining the universal service obligation. The Postal Accountability and Enhancement Act of 2006 in the U.S. exacerbated financial and managerial problems faced by USPS that result in part from electronic substitution for letter delivery. A major aim of this book is to examine policies to address postal operations in a digital world and ways in which postal operators might reinvent themselves to respond to threats and exploit opportunities. Potential opportunities examined include parcels, e-commerce, digital delivery, regulatory innovations and pricing. This book will be of interest to postal operators, regulatory commissions, consulting firms, competitors and customers, experts in the postal economics, law, and business, and those charged with the responsibility for designing and implementing postal sector policies. Researchers in regulatory economics, transportation technology and industrial organization will also find considerable food for thought in this volume.
Author: Peter J Buckley
Publisher: Routledge
ISBN: 1317906659
Category : Business & Economics
Languages : en
Pages : 679
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Book Description
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond.
Author: David Mackay
Publisher: Oxford University Press
ISBN: 019284539X
Category : Strategic planning
Languages : en
Pages : 691
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Book Description
What does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?How is sustainable strategic decision-making viewed by a former Member of the European Parliament?Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in aculture of dynamism, adaptability, and change.The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models ofstrategy to a diverse range of examples, making the text the most practical of its kind.Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategicmanagement in practice.Strategy ultimately provides students with an empowering, critical, and highly practical approach to thinking, talking, and acting like a strategist.Online resources accompanying the textbook include:For registered adopters:- A test bank- PowerPoint slides- Answers to, or guidance on, the case study questions in the book- A series of 'Boardroom Challenges' for use in group role play exercises / action learning simulations- Teaching notes on using the 'Boardroom Challenges' in classFor students:- Practitioner insight video interviews, and further videos providing advice on how students can enhance their employability- Research Insights to broaden students' perspectives of academic research and its impact on strategic thinking- Links to articles, cases, chapters, or multimedia resources to support students' further reading- Additional case studies with exercises or discussion questions- MCQs- Guidance on how to analyse a case study- Flashcard glossary- Two additional chapters: Chapter 15 Designing effective strategy activities; Chapter 16 Strategy in practice: learning, reflecting, thinking
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Betina Hollstein
Publisher: Springer
ISBN: 3319503863
Category : Social Science
Languages : en
Pages : 264
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Book Description
This edited volume seeks to explore established as well as emergent forms of governance by combining social network analysis and governance research. In doing so, contributions take into account the increasingly complex forms which governance faces, consisting of different types of actors (e.g. individuals, states, economic entities, NGOs, IGOs), instruments (e.g. law, suggestions, flexible norms) and arenas from the local up to the global level, and which more and more questions theoretical models that have focused primarily on markets and hierarchies. The topics addressed in this volume are processes of coordination, arriving at and implementing decisions taking place in network(ed) (social) structures; such as governance of work relations, of financial markets, of innovation and politics. These processes are investigated and discussed from sociologists’, political scientists’ and economists’ viewpoints.
Author: W. Brian Arthur
Publisher: University of Michigan Press
ISBN: 9780472022403
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Pioneering work on an important new approach to economics.
