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Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466661151
Category : Art
Languages : en
Pages : 1693
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Book Description
In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466661151
Category : Art
Languages : en
Pages : 1693
Get Book Here
Book Description
In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
Author: Jones, Stephanie
Publisher: IGI Global
ISBN: 1466681683
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
In today’s diverse workforce, managers and administrators are challenged with maintaining an equal and harmonious work environment. Despite the efforts of companies and organizations, training and maintaining employees of diverse cultural backgrounds in one setting continues to present challenges. Cases on Sustainable Human Resources Management in the Middle East and Asia presents a collection of teaching cases intended to examine the experience of modern executives implementing sustainable human resources practices in diverse corporations. Through highlighting practical examples of implementation in real-world settings, this book is an essential reference source for professionals and researchers working in the field of Human Resources Management interested in proven practices and effective strategies for managing diverse work environments, especially across Asia and the Middle East.
Author: Erdemir, Ayse
Publisher: IGI Global
ISBN: 1522536205
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Author: Bowen, Gordon
Publisher: IGI Global
ISBN: 1522573453
Category : Business & Economics
Languages : en
Pages : 492
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Book Description
Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522552022
Category : Technology & Engineering
Languages : en
Pages : 1769
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Book Description
As society continues to experience increases in technological innovations, various industries must rapidly adapt and learn to incorporate these advances. While there are benefits to implementing these technologies, the sociological aspects still need to be considered. Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on the various effects of technology adoption, implementation, and acceptance. Highlighting a range of topics, such as educational technology, globalization, and social structure, this multi-volume book is ideally designed for academicians, professionals, and researchers who are interested in the latest insights into technology adoption.
Author: Sharma, Ramesh C.
Publisher: IGI Global
ISBN: 152255467X
Category : Education
Languages : en
Pages : 482
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Book Description
New tools and technologies are being developed to cater to the e-learning triangle of content, technology, and services. These developments (in technology, needs of students, emergence of new modes of education like MOOCs or flipped classrooms, etc.) have resulted in a change in the approach to teaching. Innovative Applications of Online Pedagogy and Course Design is a critical publication that explores e-learning as a tool for instructional delivery across various kinds of educational institutions and at all levels. Featuring coverage on a wide range of topics such as distance education, cumulative sentence analysis, and primary teacher training, this book is geared toward educators, professionals, school administrators, researchers, and practitioners seeking current and relevant research on instructional design and delivery in online and technology-based courses.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1605669873
Category : Technology & Engineering
Languages : en
Pages : 2041
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Book Description
"This multiple-volume publications exhibits the most up-to-date collection of research results and recent discoveries in the transfer of knowledge access across the globe"--Provided by publisher.
Author: García-Peñalvo, Francisco J.
Publisher: IGI Global
ISBN: 179984157X
Category : Technology & Engineering
Languages : en
Pages : 374
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Book Description
Data is the base for information, information is needed to have knowledge, and knowledge is used to make decisions and manage 21st century businesses and organizations. Thus, it is imperative to remain up to date on the major breakthroughs within the technological arena in order to continually expand and enhance knowledge for the benefit of all institutions. Information Technology Trends for a Global and Interdisciplinary Research Community is a crucial reference source that covers novel and emerging research in the field of information science and technology, specifically focusing on underrepresented technologies and trends that influence and engage the knowledge society. While highlighting topics that include computational thinking, knowledge management, artificial intelligence, and visualization, this book is essential for academicians, researchers, and students with an interest in information management.
Author: Gilbert Motsaathebe
Publisher: Springer Nature
ISBN: 3030688542
Category : Performing Arts
Languages : en
Pages : 308
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Book Description
This book places television in Africa in the digital context. It address the onslaught of multimedia platforms, digital migration and implication of this technology for society. The discussions in the chapters contained in this book encompass a wide range of issues such as digital disruption of television news, internet television and video on demand platforms, adaptations, digital migration, business strategies and management approaches, PBS, consumption patterns, scheduling and programming, evangelical television, and many others. The book is an important reading for academics, students and television practitioners. It offers an insightful view of television in Africa.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466621370
Category : Computers
Languages : en
Pages : 1741
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Book Description
"This reference is a comprehensive collection of recent case studies, theories, research on digital rights management, and its place in the world today"--
