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Author: Peter Engelhardt
Publisher: Global Publishing Group
ISBN: 1925282740
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that will help you to dominate in your market. Learn how to differentiate to dominate so you can:1) Grow your brand rapidly. With solid and strategic foundations in place, your focused efforts will enable you to grow your brand faster than if you take the throw the mud on the wall and see what sticks approach.2) Attract more loyal customers. By understanding the problems your clients are experiencing, and demonstrating that you have the solutions to overcome them, you build loyalty and create advocates for your brand.3) Beat your competitors. By creating a distinct and sustainable competitive advantage your brand will cut through the "noise" and be remembered for its uniqueness.4) Build a great website. Clarity and focus on your point of difference, your target market and your brand personality translates into bulletproof briefs your web developers and copywriters.5) Create great marketing messages. Understanding of what your brand stands for will ensure that everything you write, post and comment on will reinforce your brand's positioning and touch the hearts and minds of your prospects.6) Attract a great team. With a clear purpose, vision and pillars guiding you, you'll attract team members who believe what you believe and who will feel empowered to make decisions autonomously to support you.7) Get a higher ROI on your marketing investment. A clear understanding of your target market will help you focus your resources and messages and get the most out of every dollar and hour you invest in promoting your brand. Discover the keys to differentiating your business and building the brand foundations that successful companies use to dominate the market. "...this guy understands consumers, the science behind what builds great brands, and can systematically help people find their purpose and bring it to the forefront of their business through the medium we call 'brand'." - Jack Delosa, founder of The Entourage and BRW Young Rich List member.
Author: Peter Engelhardt
Publisher: Global Publishing Group
ISBN: 1925282740
Category : Business & Economics
Languages : en
Pages : 178
Get Book
Book Description
Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that will help you to dominate in your market. Learn how to differentiate to dominate so you can:1) Grow your brand rapidly. With solid and strategic foundations in place, your focused efforts will enable you to grow your brand faster than if you take the throw the mud on the wall and see what sticks approach.2) Attract more loyal customers. By understanding the problems your clients are experiencing, and demonstrating that you have the solutions to overcome them, you build loyalty and create advocates for your brand.3) Beat your competitors. By creating a distinct and sustainable competitive advantage your brand will cut through the "noise" and be remembered for its uniqueness.4) Build a great website. Clarity and focus on your point of difference, your target market and your brand personality translates into bulletproof briefs your web developers and copywriters.5) Create great marketing messages. Understanding of what your brand stands for will ensure that everything you write, post and comment on will reinforce your brand's positioning and touch the hearts and minds of your prospects.6) Attract a great team. With a clear purpose, vision and pillars guiding you, you'll attract team members who believe what you believe and who will feel empowered to make decisions autonomously to support you.7) Get a higher ROI on your marketing investment. A clear understanding of your target market will help you focus your resources and messages and get the most out of every dollar and hour you invest in promoting your brand. Discover the keys to differentiating your business and building the brand foundations that successful companies use to dominate the market. "...this guy understands consumers, the science behind what builds great brands, and can systematically help people find their purpose and bring it to the forefront of their business through the medium we call 'brand'." - Jack Delosa, founder of The Entourage and BRW Young Rich List member.
Author: Christopher McMullan
Publisher: Lulu.com
ISBN: 1794787712
Category :
Languages : en
Pages : 210
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Book Description
Author: Jack Trout
Publisher: John Wiley & Sons
ISBN: 111804536X
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Author: Weili Zhao
Publisher: Routledge
ISBN: 1000541274
Category : Education
Languages : en
Pages : 270
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Book Description
This volume uncovers the colonial epistemologies that have long dominated the transfer of curriculum knowledge within and across nation-states and demonstrates how a historical approach to uncovering epistemological colonialism can inform an alternative, relational mode of knowledge transfer and negotiation within curriculum studies research and praxis. World leaders in the field of curriculum studies adopt a historical lens to map the negotiation, transfer, and confrontation of varied forms of cultural knowledge in curriculum studies and schooling. In doing so, they uniquely contextualize contemporary epistemes as historically embedded and politically produced and contest the unilateral logics of reason and thought which continue to dominate modern curriculum studies. Contesting the doxa of comparative reason, the politics of knowledge and identity, the making of twenty-first century educational subjects, and multiculturalism, this volume offers a relational onto-epistemic network as an alternative means to dissect and overcome epistemological colonialism. This text will benefit researchers, academics, and educators with an interest in curriculum studies as well as the study of international and comparative education. Those interested in post-colonial discourses and the philosophy of education will also benefit from the volume.
Author: Reginald Aldworth Daly
Publisher:
ISBN:
Category :
Languages : en
Pages : 602
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Book Description
Author: Robert F. Lusch
Publisher: Routledge
ISBN: 1317454642
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Author: Tobin Hart
Publisher: Rowman & Littlefield
ISBN: 1475807023
Category : Education
Languages : en
Pages : 136
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Book Description
In a world on fire with unprecedented possibility as well as peril, what kind of mind is needed in order to thrive and survive? How can education help develop human potential to be a match for this reality? The Integrative Mind radically updates the vision that we hold for education, the pedagogy that can help us achieve it, and the human consciousness that underlies it all. Consciousness and culture has been thrown out of balance by the neglect of key ways of meeting the world. The solution at the edge of this new episteme is not so much about what we know but instead about how we know. With practical applications and contemporary research, Tobin Hart shows that the way into the future requires a recalibration of mind. Hart explores five “missing minds”: contemplative, empathic, beautiful, embodied, and imaginative. These help open the aperture of consciousness enabling us to move, as Thomas Berry said, from seeing the world as a collection of objects to experiencing it as a communion of subjects. The result is an essential deepening of understanding and our humanity.
Author: Gloria Hongyee Chan
Publisher: Routledge
ISBN: 131751324X
Category : Psychology
Languages : en
Pages : 326
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Book Description
Hidden Youth and the Virtual World examines the phenomenon of ‘hidden youth’ or hikikomori, as it is better known in Japan as well as Hong Kong. Exposure to the Internet has allowed these young persons to develop a high level of capability within the virtual world, however these are skills that are not highly valued by society. This book uncovers the truth about hidden youth, the causes, coping strategies, power relations between them and adults in society, and their relationship with the virtual world. Key topics surrounding the phenomenon of hidden youth are explored in detail, including: The framework of Social Censure Theory The theoretical concepts of hegemony and the impact that labelling by the Government, the media and institutions has had on hidden youth The willingness of the hidden youth to remain hidden within the virtual world Subcultures as a platform for hidden youth empowerment This is a particularly useful volume to researchers in child and adolescent psychology, clinical psychology, counselling and psychotherapy, school psychology, sociology, social work, and youth policy; as well as youth workers, school counsellors and mental health professionals, and will appeal to the interest of both academics and practitioners alike.
Author: Dr Chares Demetriou
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409443515
Category : Political Science
Languages : en
Pages : 321
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Book Description
Dynamics of Political Violence examines how violence emerges and develops from episodes of contentious politics. By considering a wide range of empirical cases, such as anarchist movements, ethno-nationalist and left-wing militancy in Europe, contemporary Islamist violence, and insurgencies in South Africa and Latin America, this volume of research identifies the forces that shape radicalization and violent escalation and contributes to the process-and-mechanism-based models of contentious politics that have been developing over the past decade in both sociology and political science.
Author: Joseph H. Carens
Publisher: OUP Oxford
ISBN: 0191522937
Category : Political Science
Languages : en
Pages : 296
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Book Description
This book contributes to contemporary debates about multiculturalism and democratic theory by reflecting upon the ways in which claims about culture and identity are actually advanced by immigrants, national minorities, aboriginals and other groups in a number of different societies. Carens advocates a contextual approach to theory that explores the implications of theoretical views for actual cases, reflects on the normative principles embedded in practice, and takes account of the ways in which differences between societies matter. He argues that this sort of contextual approach will show why the conventional liberal understanding of justice as neutrality needs to be supplemented by a conception of justice as evenhandedness and why the conventional conception of citizenship is an intellectual and moral prison from which we can be liberated by an understanding of citizenship that is more open to multiplicity and that grows out of practices we judge to be just and beneficial.
