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Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330641
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author: Heather Avis
Publisher: National Geographic Books
ISBN: 0593232658
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
NEW YORK TIMES BESTSELLER • This joyful rhyming book encourages children to value the “different” in all people, leading the way to a kinder world in which the differences in all of us are celebrated and embraced. Macy is a girl who’s a lot like you and me, but she's also quite different, which is a great thing to be. With kindness, grace, and bravery, Macy finds her place in the world, bringing beauty and laughter wherever she goes and leading others to find delight in the unique design of every person. Children are naturally aware of the differences they encounter at school, in their neighborhood, and in other everyday relationships. They just need to be given tools to understand and appreciate what makes us “different,” permission to ask questions about it, and eyes to see and celebrate it in themselves as well as in those around them.
Author: Jenny Sue Kostecki-Shaw
Publisher: Henry Holt and Company (BYR)
ISBN: 1429961562
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
Elliot lives in America, and Kailash lives in India. They are pen pals. By exchanging letters and pictures, they learn that they both love to climb trees, have pets, and go to school. Their worlds might look different, but they are actually similar. Same, same. But different! Through an inviting point-of-view and colorful, vivid illustrations, this story shows how two boys living oceans apart can be the best of friends.
Author: Youngme Moon
Publisher: Currency
ISBN: 030746086X
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Author: Frans de Waal
Publisher: W. W. Norton & Company
ISBN: 1324007117
Category : Science
Languages : en
Pages : 515
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Book Description
“Every new book by Frans de Waal is a cause for excitement, and this one is no different. A breath of fresh air in the cramped debate about the differences between men and women. Fascinating, nuanced, and very timely.” —Rutger Bregman, author of Humankind: A Hopeful History In Different, world-renowned primatologist Frans de Waal draws on decades of observation and studies of both human and animal behavior to argue that despite the linkage between gender and biological sex, biology does not automatically support the traditional gender roles in human societies. While humans and other primates do share some behavioral differences, biology offers no justification for existing gender inequalities. Using chimpanzees and bonobos to illustrate this point—two ape relatives that are genetically equally close to humans—de Waal challenges widely held beliefs about masculinity and femininity, and common assumptions about authority, leadership, cooperation, competition, filial bonds, and sexual behavior. Chimpanzees are male-dominated and violent, while bonobos are female-dominated and peaceful. In both species, political power needs to be distinguished from physical dominance. Power is not limited to the males, and both sexes show true leadership capacities. Different is a fresh and thought-provoking approach to the long-running debate about the balance between nature and nurture, and where sex and gender roles fit in. De Waal peppers his discussion with details from his own life—a Dutch childhood in a family of six boys, his marriage to a French woman with a different orientation toward gender, and decades of academic turf wars over outdated scientific theories that have proven hard to dislodge from public discourse. He discusses sexual orientation, gender identity, and the limitations of the gender binary, exceptions to which are also found in other primates. With humor, clarity, and compassion, Different seeks to broaden the conversation about human gender dynamics by promoting an inclusive model that embraces differences, rather than negating them.
Author: Nina Pellegrini
Publisher: National Geographic Books
ISBN: 0823408876
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
An adopted Korean girl discovers that all families are different.
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330641
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author: Faye Aitken-Smith
Publisher: Lulu.com
ISBN: 1447848152
Category : Self-Help
Languages : en
Pages : 223
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Book Description
Urban gritty inspirational story of breaking free from the chains that bind us all. Self harm or Love? Addiction or Recovery? Gabe is not a hero, he is damned to be different in a world where everyone seems to want to be the same. His friends are damned too, to lives unpredictable, though a life of crime, sex and drugs is calling. But Gabe has dreams of better things, and a secret that is so shameful it is killing him. Born Different is inspirational for young adults that wouldn't read inspirational books. Facing head on at full speed, depression, addiction, and all other issues that adults, old or young, face; self harm, alcoholism, suicide. Born different questions authority, society, morality and the universe All wrapped up in a modern urban fairytale like love story that takes you to the edge and back again. You might like it, it might just open your mind, it might just help you realise what you have to change.
Author: DR. ANDREY SHASTRI
Publisher: INTERDISCIPLINARY INSTITUTE OF HUMAN SECURITY & GOVERNANCE
ISBN: 9355262485
Category : Social Science
Languages : en
Pages : 331
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Book Description
If we say the term ‘Gender Security’, people generally think about ‘women security’. But actually, it can encompass all kind of insecurity issues of human beings, and can talk about transgender vulnerability, child insecurity, old age problems and other human security issues like health, income and education. Gender security should not be a purely feminist issue to be discussed. This book, Different Dimensions of Gender Security tries to see the vulnerabilities of mankind through gendered lenses. The topics covered here are Gender Security and Law; Gender Security and Governance; Gender Security & Labour Force; Gender Security and Sustainable Development; Global Agencies for Gender Security; Gender Security in Domestic Sphere; Child Security Threats: Recent Trends and Gender Security and Pandemic: Recent Trends. In the twenty-three articles, authors have discussed this issue vividly. I really thank all the authors from India, Bangladesh and Nepal for discussing different dimensions of gender security from South Asian perspective. The goal of this Book is to improve the standards of the international community of academicians, researchers, scholars, and scientists by exposing them to the latest trends, developments, and challenges in the field. I hope that this collection of essays can become a benchmark for the future as well as spur new research agendas and projects that will put the region into a much-needed conversation on the different dimensions of gender security in contemporary world. The volume is essential reading for social scientists, bureaucrats and non-governmental political activists interested in gender security. It will also appeal to public policy analysts and scholars who have yet to adopt the contribution of critical security and development studies in the analysis of different dimensions of gender security.
Author: Arshdeep Singh Veer
Publisher: WINGLUCK
ISBN: 8195108075
Category : Body, Mind & Spirit
Languages : en
Pages : 130
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Book Description
This book ‘Planets and their Aspects in Different Houses for Capricorn Ascendant’ is the 10th Volume of ‘All Ascendants’ series. In the Vedic astrology every birth chart is recognized by its ascendant house. Therefore ascendant of a chart plays a very important role in the whole life of a native. To analysis a particular ascendant birth chart we all require detailed study about the effects of all the planets in different houses. Because In a particular ascendant, all planets placed in different houses have their own significance and they give different results accordingly. To get the conclude results of a chart we first have to know about each and every aspect of a particular planet's position in that chart. Therefore this book series will make you capable to read and analyze a particular ascendant chart as Capricorn Ascendant in this book. Because uniqueness of this book is that it will enhance the detailed study of each and every planet in all the twelve houses in a particular ascendant which will include all the good, bad, or neutral effects of planets, their different aspects, do’s and don’ts, remedies, gems stone recommendations, etc. This book will also help the researchers and astrologers to know some more deep aspects of the different results of all the planets in the different houses. Particularly This edition is for the Capricorn ascendant chart which will describe the effects and results of all the planets one by one in different houses of a Capricorn ascendant. This book will also highlight the different aspects of all the planets in different houses of Capricorn ascendant. With the help of this book, an Capricorn ascendant native can be able to study his own birth chart very easily.
Author: Yvonne Eriksson
Publisher: CRC Press
ISBN: 1000557146
Category : Design
Languages : en
Pages : 293
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Book Description
Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being integrated with products, production systems, healthcare, and daily activity and play an important part in decision making. This has an impact on future designs and the role of designers. Responsible designers with a holistic perspective are needed. The book highlights several aspects of design thinking such as Information Design and Critical Design. The meaning of culture, gender and disabilities are also discussed. The functions of Information Design are changing from ‘showing the way’, instruction manuals and graphic design. It will affect among others, healthcare technology, smart products and Industry 4.0. Design thinking perspective that includes users from the entire chain and from the producer to the end user of the product or service, is needed. This will also require gender and culture issues to be taken into consideration in designing products and services. Design thinking methods and critical aspects of design will contribute to an inclusive society.
