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Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330641
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author: Youngme Moon
Publisher: Crown Currency
ISBN: 030746086X
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Author: Doua Moua
Publisher: Carolrhoda Books ®
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 36
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Book Description
Audisee® eBooks with Audio combine professional narration and sentence highlighting for an engaging read aloud experience! Standing together makes all of us stronger. Mai, a young Hmong girl, and Kiara, a young Black girl, are best friends. They do everything together—riding the bus, eating lunch, playing at recess. But one day Kiara misses school and Mai goes looking for answers. When she learns that her best friend is protesting an act of police violence against the Black community, Mai decides to join the protest too. Her parents at first want to protect her by keeping her at home, but she shows them that standing together makes all of us stronger. Written by author and actor Doua Moua, who played Po in Disney's live-action Mulan, this picture book provides an inspiring look at the value of allyship and solidarity with Black Lives Matter.
Author: Fran Newman-D'Amico
Publisher: Courier Corporation
ISBN: 9780486423340
Category : Juvenile Nonfiction
Languages : en
Pages : 68
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Book Description
Young puzzle fans who like the challenge of identifying the differences between similar pictures will enjoy this little activity book. Children are asked to spot differences in 27 sets of brain teasers, among them 2 pictures of a dog and his friend and backyard scenes of fluttering butterflies.
Author: Norma Simon
Publisher: Albert Whitman & Company
ISBN: 0807593648
Category : Juvenile Fiction
Languages : en
Pages : 35
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Book Description
Portrays everyday situations in which children see themselves as "different" in family life, preferences, and aptitudes, and yet, feel that being different is all right.
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330641
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author: Yvonne Eriksson
Publisher: CRC Press
ISBN: 1000557146
Category : Design
Languages : en
Pages : 293
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Book Description
Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being integrated with products, production systems, healthcare, and daily activity and play an important part in decision making. This has an impact on future designs and the role of designers. Responsible designers with a holistic perspective are needed. The book highlights several aspects of design thinking such as Information Design and Critical Design. The meaning of culture, gender and disabilities are also discussed. The functions of Information Design are changing from ‘showing the way’, instruction manuals and graphic design. It will affect among others, healthcare technology, smart products and Industry 4.0. Design thinking perspective that includes users from the entire chain and from the producer to the end user of the product or service, is needed. This will also require gender and culture issues to be taken into consideration in designing products and services. Design thinking methods and critical aspects of design will contribute to an inclusive society.
Author: Nevena Kulic
Publisher: FrancoAngeli
ISBN: 8835140943
Category : Social Science
Languages : en
Pages : 131
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Book Description
1520.813
Author: Albert Grundlingh
Publisher: AFRICAN SUN MeDIA
ISBN: 1928480357
Category : History
Languages : en
Pages : 361
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Book Description
This is the first attempt to bring together diverse scholars, using different lenses, to study South Africa’s Border War. As a book, it is critical in approach, provides deeper reflection, and focuses specifically on the SADF experience of the war. The result is a more complex picture of the war’s dynamics and its legacies. Although South Africa is a vastly different country today, the study of the Border War opens a range of questions, also relevant to contemporary deployments such as in Lesotho (1998) and the Central African Republic (2013). It includes the debate on participation in foreign conflicts; on the deployment, design and preparation of appropriate, modern armed forces and their use as foreign policy instruments in far‑off theatres; on military planning; and, as the historical controversies regarding the battles at Cuito Cuanavale and Bangui illustrate, on the interface between foreign campaigning and domestic politics.
Author: George Barker
Publisher: iUniverse
ISBN: 0595404898
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
Excerpt from Amazon.com review of Barker's previous book: "I happened across this book one morning and ended up hiding from my boss the entire day so that I could read the whole thing. Mr. Barker allows you to see a whole new world through his eyes. At times the stories were so fantastic/riotous that I had to remind myself that it was not fiction! I was so intrigued by this book that I recommended it to my book club. It made for some very lively discussion about sex, marriage, travel and physical disability." -Brooke Brooks from Dallas, TX Life with cerebral palsy. Three years in Hong Kong and two Chinese wives, writing career, family and friends, adaptive p.e. and building house in Belize.
Author: Paul Hetherington
Publisher: Apollo Books
ISBN: 9781742585086
Category : Poetry
Languages : en
Pages : 112
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Book Description
Paul Hetherington’s seventh collection of poetry chronicles life in all its beauty, strangeness and familiarity. Ranging across art and poetry, the past and the present, homelands and far-off lands, Six Different Windows meditates on childhood, riffs on mythology, and draws on the everyday. Grouped into six sections, the poems begin in childhood, then move onto the effects of art, history, travel and mythology, before returning home as if from a long journey.
