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Author: Charles Doyle
Publisher: OUP Oxford
ISBN: 0191044997
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
Author: Charles Doyle
Publisher: OUP Oxford
ISBN: 0191044997
Category : Business & Economics
Languages : en
Pages : 432
Get Book Here
Book Description
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
Author: Roland Pressat
Publisher: Wiley-Blackwell
ISBN: 9780631155799
Category : Demography
Languages : en
Pages : 243
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Book Description
Author: John B. Shoven
Publisher: University of Chicago Press
ISBN: 0226754758
Category : Business & Economics
Languages : en
Pages : 444
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Book Description
Demographics is a vital field of study for understanding social and economic change and it has attracted attention in recent years as concerns have grown over the aging populations of developed nations. Demographic studies help make sense of key aspects of the economy, offering insight into trends in fertility, mortality, immigration, and labor force participation, as well as age, gender, and race specific trends in health and disability. Demography and the Economy explores the connections between demography and economics, paying special attention to what demographic trends can reveal about the sustainability of traditional social security programs and the larger implications for economic growth. The volume brings together some of the leading scholars working at the border between the two disciplines, and it provides an eclectic overview of both fields. Contributors also offer deeper analysis of a variety of issues such as the impact of greater wealth on choices about marriage and childbearing and the effects of aging populations on housing prices, Social Security, and Medicare.
Author: International Union for the Scientific Study of Population
Publisher:
ISBN:
Category : Demography
Languages : en
Pages : 338
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Book Description
Author: Susan Mayhew
Publisher: OUP Oxford
ISBN: 9780199231805
Category : Science
Languages : en
Pages : 560
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Book Description
Containing 6,400 fully revised and updated entries on all aspects of physical and human geography, this dictionary is the most comprehensive of its kind. It includes feature panels on key areas and recommended web links for many entries,
Author: David P. Smith
Publisher: Springer Science & Business Media
ISBN: 3642358586
Category : Social Science
Languages : en
Pages : 341
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Book Description
Mathematical demography is the centerpiece of quantitative social science. The founding works of this field from Roman times to the late Twentieth Century are collected here, in a new edition of a classic work by David R. Smith and Nathan Keyfitz. Commentaries by Smith and Keyfitz have been brought up to date and extended by Kenneth Wachter and Hervé Le Bras, giving a synoptic picture of the leading achievements in formal population studies. Like the original collection, this new edition constitutes an indispensable source for students and scientists alike, and illustrates the deep roots and continuing vitality of mathematical demography.
Author: Pressat
Publisher: Transaction Publishers
ISBN: 0202365417
Category :
Languages : en
Pages : 521
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Book Description
Author: Peter R. Cox
Publisher:
ISBN:
Category : Demography
Languages : en
Pages : 354
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Book Description
Author: Donald T. Rowland
Publisher: OUP Oxford
ISBN: 0198752636
Category : Social Science
Languages : en
Pages : 561
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Book Description
Demographic Methods and Concepts makes accessible the most commonly needed techniques for working with population statistics, irrespective of the reader's mathematical background. For the first time in such a text, concepts and practical strategies needed in the interpretation of demographic indices and data are included. Spreadsheet training exercises enable students to acquire the computer skills needed for demographic work. The accompanying free CD-ROM contains innovative, fully integrated learning modules as well as applications facilitating demographic studies.
Author: B. S. Everitt
Publisher: Cambridge University Press
ISBN: 1139460951
Category : Medical
Languages : en
Pages : 250
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Book Description
From 'Abcissa' to 'Zygosity determination' - this accessible introduction to the terminology of medical statistics describes more than 1500 terms all clearly explained, illustrated and defined in non-technical language, without any mathematical formulae! With the majority of terms revised and updated and the addition of more than 100 brand new definitions, this new edition will enable medical students to quickly grasp the meaning of any of the statistical terms they encounter when reading the medical literature. Furthermore, annotated comments are used judiciously to warn the unwary of some of the common pitfalls that accompany some cherished biomedical statistical techniques. Wherever possible, the definitions are supplemented with a reference to further reading where the reader may gain a deeper insight, so whilst the definitions are easily disgestible, they also provide a stepping stone to a more sophisticated comprehension. Statistical terminology can be quite bewildering for clinicians: this guide will be a lifesaver.
