Routledge Spanish Dictionary of Business, Commerce and Finance Diccionario Ingles de Negocios, Comercio y Finanzas

Routledge Spanish Dictionary of Business, Commerce and Finance Diccionario Ingles de Negocios, Comercio y Finanzas PDF Author: Emilio G. Muniz Castro
Publisher: Taylor & Francis
ISBN: 1040285643
Category : Language Arts & Disciplines
Languages : en
Pages : 851

Get Book Here

Book Description
This Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 subject areas are covered, compiled by a team of international terminologists

Routledge Spanish Dictionary of Business, Commerce and Finance Diccionario Ingles de Negocios, Comercio y Finanzas

Routledge Spanish Dictionary of Business, Commerce and Finance Diccionario Ingles de Negocios, Comercio y Finanzas PDF Author: Emilio G. Muniz Castro
Publisher: Taylor & Francis
ISBN: 1040285643
Category : Language Arts & Disciplines
Languages : en
Pages : 851

Get Book Here

Book Description
This Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 subject areas are covered, compiled by a team of international terminologists

Diccionario de términos de marketing, publicidad y medios de comunicación

Diccionario de términos de marketing, publicidad y medios de comunicación PDF Author: Enrique Alcaraz Varó
Publisher: Planeta
ISBN:
Category : Business & Economics
Languages : es
Pages : 552

Get Book Here

Book Description
A self-paced introduction to financial accounting which presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. for use with Essentials of accounting. (45p.).

Marcas sonrientes

Marcas sonrientes PDF Author: Valiente Alber, Sònia
Publisher: Editorial UOC
ISBN: 8491161112
Category : Business & Economics
Languages : en
Pages : 214

Get Book Here

Book Description
¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?

A Qualitative Approach to Translation Studies

A Qualitative Approach to Translation Studies PDF Author: Elisa Calvo
Publisher: Taylor & Francis
ISBN: 1003806384
Category : Language Arts & Disciplines
Languages : en
Pages : 319

Get Book Here

Book Description
This collection invites readers to explore innovative or underexploited ways of working qualitatively with what in Translation Studies may be termed as elusive constructs. The volume adopts a functionalist approach to focus on one such concept, namely the notion of translation problem, using case studies to illustrate how a significant elusive construct can be addressed empirically. It explores different qualitative research methodologies which, although well established in other fields, are yet to be extensively used in TS but which may nevertheless prove to be of significance for future studies as they allow elusive concepts typically found in TS to be worked with more coherently. Chapters are structured around two core ideas: first, the qualitative, systematic analysis of source text content with emphasis on the detection of translation problems as a means of creating efficient frameworks for coherent decision-making from a functional perspective; and secondly, the practical process of stereotyping and profiling specific problems within different contexts, content types or services to help identify, manage and resolve them in a number of settings, from research to professional translator training and assessment environments. This book will be of interest to scholars in translation studies, particularly those with an interest in qualitative approaches.

Diccionario inglés de publicidad

Diccionario inglés de publicidad PDF Author: Eduardo Parra Murga
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 356

Get Book Here

Book Description
Contiene más de diez mil definiciones que abarcan áreas tan diversas como: ARTES GRÁFICAS · CINE / TV / VIDEO · CORREO DIRECTO · FOTOGRAFÍA · INVESTIGACIÓN MARKETING · MEDIOS · MERCHANDISING · PROMOCIÓN · PERIODISMO · PUBLICIDAD RELACIONES PÚBLICAS · VENTAS Incluye una segunda parte con la traducción inversa -castellano a inglés - de más de 2.500 vocablos. Y una relación de siglas y acrónimos indudablemente exhaustiva.

Diccionario Inglés de Negocios, Comercio Y Finanzas

Diccionario Inglés de Negocios, Comercio Y Finanzas PDF Author: Emilio-Germán Muñiz Castro
Publisher: Psychology Press
ISBN: 9780415093934
Category : Business
Languages : un
Pages : 1200

Get Book Here

Book Description
This collection of essays and reviews represents the most significant and comprehensive writing on Shakespeare's A Comedy of Errors. Miola's edited work also features a comprehensive critical history, coupled with a full bibliography and photographs of major productions of the play from around the world. In the collection, there are five previously unpublished essays. The topics covered in these new essays are women in the play, the play's debt to contemporary theater, its critical and performance histories in Germany and Japan, the metrical variety of the play, and the distinctly modern perspective on the play as containing dark and disturbing elements. To compliment these new essays, the collection features significant scholarship and commentary on The Comedy of Errors that is published in obscure and difficulty accessible journals, newspapers, and other sources. This collection brings together these essays for the first time.

Diccionario de términos de marketing, publicidad y medios de comunicación

Diccionario de términos de marketing, publicidad y medios de comunicación PDF Author: Enrique Alcaraz Varó
Publisher:
ISBN: 9788434445222
Category : Business & Economics
Languages : es
Pages : 544

Get Book Here

Book Description


Collocations and other lexical combinations in Spanish

Collocations and other lexical combinations in Spanish PDF Author: Sergi Torner Castells
Publisher: Routledge
ISBN: 1315455234
Category : Foreign Language Study
Languages : en
Pages : 402

Get Book Here

Book Description
This edited collection presents the state of the art in research related to lexical combinations and their restrictions in Spanish from a variety of theoretical approaches, ranging from Explanatory Combinatorial Lexicology to Distributed Morphology and Generative Lexicon Theory. Section 1 offers a presentation of the main theoretical and descriptive approaches to collocation. Section 2 explores collocation from the point of view of its lexicographical representation, while Section 3 offers a pedagogical perspective. Section 4 surveys current research on collocation in Catalan, Galician and Basque. Collocations and other lexical combinations in Spanish will be of interest to students of Hispanic linguistics.

Diccionario comentado de términos financieros ingleses de uso frecuente en español

Diccionario comentado de términos financieros ingleses de uso frecuente en español PDF Author: Miguel Castelo Montero
Publisher: Netbiblo
ISBN: 9788497450539
Category : Anglicismer
Languages : es
Pages : 244

Get Book Here

Book Description
La internacionalización del mundo financiero es una realidad, y la liberalización de los sistemas financieros han producido una mayor flexibilización de contratación en los mercados internacionales. Este diccionario ofrece un compendio explicativo de la extensa serie de términos de la lengua inglesa que se usan con frecuencia en español dentro del ámbito de la terminología de los mercados financieros. El autor ha tratado de aproximarse al tema desde una óptica real. Las voces y expresiones aquí registradas son conocidas y usadas regularmente por todos aquellos que, de una manera directa o indirecta, se mueven en el mundo económico y financiero. Resulta interesante el tratamiento lingüístico de la etimología más próxima que se da al término para conocer con mayor rigor y exactitud el por qué se usa y su vinculación con la jerga, ya que, recordemos, la terminología financiera está basada la mayoría de las veces, en el habla cotidiana. Esta obra puede ser útil para los filólogos, traductólogos, economistas y abogados ya que los foros de la filología moderna han incorporado a sus planteamientos tradicionales los estudios que se ocupan del uso de los idiomas en contextos especializados. En este diccionario se recogen ejemplos reales tomados de la prensa económica española actual, de las dos variedades más comunes del inglés, el británico y el americano, aunque más bien podríamos hablar de inglés internacional ya que la globalización de los mercados ha hecho que desaparezcan algunos rasgos diferenciales.

Specialised Dictionaries for Learners

Specialised Dictionaries for Learners PDF Author: Pedro A. Fuertes-Olivera
Publisher: Walter de Gruyter
ISBN: 3110231336
Category : Language Arts & Disciplines
Languages : en
Pages : 248

Get Book Here

Book Description
The need for constructing a lexicographical theory with a particular focus on specialised dictionaries for learners is well documented in recent publications. This will imply paying attention to, at least, four basic lexicographic categories: learners; the learner's situation; the learner's needs; dictionary assistance. In one or other way, these categories are analysed in this book, whose eleven chapters are grouped into three parts. Part 1 reflects on some of the main ideas defended by the function theory of lexicography, perhaps the theoretical framework that has paid more attention to specialised lexicography. Part 2 presents some proposals that have already being explored in the field of general learner's dictionary and must be incorporated into specialised metalexicography: cultural aspects; figurative meaning; the inclusion of grammatical information; the use of corpora. Part 3 introduces the state of play regarding specialised dictionaries in China and offers some ideas for coping with the proliferation of terminological glossaries in Internet. The book also describes Enrique Alcaraz's academic achievements, together with some personal anecdotes, and a personal short tribute to his memory.