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Author: Howard L. Shenson
Publisher: Wiley
ISBN: 9780471527091
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Author: Howard L. Shenson
Publisher: Wiley
ISBN: 9780471527091
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Author:
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 146
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Book Description
Author: Howard L. Shenson
Publisher: Wiley
ISBN: 9780471527084
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Author: Sophie Oberstein
Publisher: Association for Talent Development
ISBN: 1607283301
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
A one-stop resource for developing creative ways to ensure the right people learn the right skills and produce the right results. Getting butts in seats is not a measure of success nor is it a guarantee that your messages will be heard. Beyond Free Coffee & Donuts will help you get the word out. Understand what motivates customers (both external and internal), develop a successful marketing campaign, and learn the essentials for garnering attention and promoting retention.
Author: Doug McKenzie-Mohr
Publisher: New Society Publishers
ISBN: 1550924621
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Author: Caroll Michels
Publisher: Macmillan
ISBN: 0805006044
Category : Art
Languages : en
Pages : 402
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Book Description
Author: Caroll Michels
Publisher: Macmillan
ISBN: 9780805068009
Category : Art
Languages : en
Pages : 390
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Book Description
Covers public relations, exhibitions, art dealers, rejection, grants, other sources of income, insurance, resumes, and motivation.
Author: Hal Portner
Publisher: Corwin Press
ISBN: 1483361535
Category : Education
Languages : en
Pages : 121
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Book Description
"Anyone who reads this book for personal reasons or adopts it for his or her school will soon discover the wealth of information it contains." —Dr. Carol A. Mullen, Editor, The Mentoring and Tutoring Journal "This book is thorough, informative, helpful, collegial, and supportive. A ′must-have′ and great guide for everyone involved in professional development, training, or consulting." —Genny DiTrani, Professional Development Consultant New Jersey Education Association Learn to share your expertise with the wider educational community! As staff development moves from the district office to the school building, more teachers and administrators are being asked to lead workshops. Yet most educators have little or no training in adult learning. In this practical guide, best-selling author and acclaimed presenter Hal Portner leads teachers through the step-by-step process of designing and presenting a successful workshop. Packed with proven strategies and ready-to-use worksheets, this insightful book provides information on learning style preferences, offers guidance to selecting and introducing activities appropriate to those styles, and touches on many of the unsettling issues a first-time presenter may face. Features of the book include: A workshop design planning form Tips for overcoming stage fright and dealing with difficult participants Ready-to-use workshop activities Sample evaluation forms Self-assessment worksheets for every stage in the process Teachers and other educators who are presenting a workshop for the first time will find this an essential resource, while staff developers, trainers, and other seasoned consultants will value this book as a refresher or as a source for new ideas.
Author: American Library Association
Publisher: American Library Association
ISBN: 0838958346
Category : Business & Economics
Languages : en
Pages : 54
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Book Description
Library Technology Reports August/September 2011 vol. 47 / no.6 This issue of Library Technology Reports, conceived and coordinated by the American Library Association's (ALA) Office for Research and Statistics, focuses on the evolution and current state of public-access technologies in public libraries from the infrastructure, services, and resources perspectives. This issue brings together longitudinal data, key issues, trends, and best practices that will provide library staff with tools for planning, advocacy, and service enhancements. A number of prominent library professionals contributed their expertise to this issue. Authors and topics include John carlo Bertot, Paul T. Jaeger, Emily E. Wahl, and Kathryn I. Sigler on Public Libraries and the Internet: An Evolutionary Perspective; Nicole D. Alemanne, Lauren H. Mandel, and Charles R. McClure on The Rural Public Library as Leader in Community Broadband Services; Robert A. Caluori, Jr. on Successfully Planning a Scalable and Effective Patron Wireless Network; Nancy Fredericks on E-Government and Employment Support Services; Larra Clark and Marijke Visser on Digital Literacy; and Stephanie Gerding on Transforming Public Library Patron Technology Training.
Author:
Publisher: IDEA Health & Fitness Association
ISBN: 1887781358
Category : Career development
Languages : en
Pages : 123
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Book Description
