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Destination Benchmarking

Destination Benchmarking PDF Author: M. Kozak
Publisher: CABI
ISBN: 9780851998756
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.