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Author: David Butler
Publisher: Simon and Schuster
ISBN: 1451676263
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
Author: David Butler
Publisher: Simon and Schuster
ISBN: 1451676263
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
Author: Richard Banfield
Publisher: "O'Reilly Media, Inc."
ISBN: 1491929154
Category : Computers
Languages : en
Pages : 124
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Book Description
What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America. Based on scores of interviews he conducted over a two-year period—from small companies to massive corporations like ESPN—author Richard Banfield covers a wide range of topics, including: How design leaders create a healthy company culture Innovative ways for attracting and nurturing talent Creating productive workspaces, and handling remote employees Staying on top of demands while making time for themselves Consistent patterns among vastly different leadership styles Techniques and approaches for keeping the work pipeline full Making strategic and tactical plans for the future Mistakes that design leaders made—and how they bounced back
Author: Artiom Dashinsky
Publisher:
ISBN: 9781977000422
Category :
Languages : en
Pages : 156
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Book Description
Practice your product design and UX skills. Prepare for your next job interview. Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM. Learn how to solve and present exercises like these, that top startups use to interview designers for product design and UI/UX roles. Today top companies are looking for business-minded designers who are not just focused on visuals. With this book you can practice this kind of mindset, prepare for job interview, learn how to interview other designers and find concepts for projects for your portfolio. What will you learn from this book: Prepare for the design interview -- prepare for the design exercise and learn more about how tech companies hire product designers. Improve your portfolio -- use product challenges to showcase in your porfolio instead of unsolicited visual redesigns. Step up your design career -- practice your product design skills to become a better designer and prepare for your next career move. Interview designers -- learn how to interview designers to evaluate their skills in the most efficient and scalable way. What's inside? A 7-step framework for solving product design exercises 30+ examples of exercises similar to exercises used by Google, Facebook, Amazon etc. 5 full solutions for product design exercises 5 short interviews with design leaders that worked at Apple, Google, Pinterest, IDEO etc.
Author: Steve Freeman
Publisher: Pearson Education
ISBN: 0321699769
Category : Computers
Languages : en
Pages : 762
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Book Description
Test-Driven Development (TDD) is now an established technique for delivering better software faster. TDD is based on a simple idea: Write tests for your code before you write the code itself. However, this "simple" idea takes skill and judgment to do well. Now there's a practical guide to TDD that takes you beyond the basic concepts. Drawing on a decade of experience building real-world systems, two TDD pioneers show how to let tests guide your development and “grow” software that is coherent, reliable, and maintainable. Steve Freeman and Nat Pryce describe the processes they use, the design principles they strive to achieve, and some of the tools that help them get the job done. Through an extended worked example, you’ll learn how TDD works at multiple levels, using tests to drive the features and the object-oriented structure of the code, and using Mock Objects to discover and then describe relationships between objects. Along the way, the book systematically addresses challenges that development teams encounter with TDD—from integrating TDD into your processes to testing your most difficult features. Coverage includes Implementing TDD effectively: getting started, and maintaining your momentum throughout the project Creating cleaner, more expressive, more sustainable code Using tests to stay relentlessly focused on sustaining quality Understanding how TDD, Mock Objects, and Object-Oriented Design come together in the context of a real software development project Using Mock Objects to guide object-oriented designs Succeeding where TDD is difficult: managing complex test data, and testing persistence and concurrency
Author: Jennifer Ward
Publisher: Bloomsbury Publishing USA
ISBN: 1681190303
Category : Juvenile Nonfiction
Languages : en
Pages : 40
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Book Description
* "An enchanting vision." --Publishers Weekly, starred review From the team behind the gorgeous What Will Hatch? comes a companion book all about seeds and the plants that grow from them--and featuring four pull-out gatefolds. Seeds can be big or small, round or pointy, and all sorts of colors. They can become flowers, trees, fruits, or vegetables, and they sprout all times of year, during spring, summer, fall, and winter. But all seeds have one thing in common--inside each is a new plant life waiting to emerge. What kind of plant will bloom? Wait and see what will grow! Including four gorgeous pull-out gatefolds, this lyrical and stunningly illustrated book includes fun facts about starting a garden. Awards for What Will Grow? Texas 2 x 2 List Kansas NEA Reading Circle Blue Crab Honor Award Book, Maryland Wisconsin Cooperative CBC Choice List
Author: Robert E. Kraut
Publisher: MIT Press
ISBN: 0262528916
Category : Social Science
Languages : en
Pages : 323
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Book Description
How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
Author: Michael Keeling
Publisher: Pragmatic Bookshelf
ISBN: 1680503448
Category : Computers
Languages : en
Pages : 449
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Book Description
Don't engineer by coincidence-design it like you mean it! Filled with practical techniques, Design It! is the perfect introduction to software architecture for programmers who are ready to grow their design skills. Lead your team as a software architect, ask the right stakeholders the right questions, explore design options, and help your team implement a system that promotes the right -ilities. Share your design decisions, facilitate collaborative design workshops that are fast, effective, and fun-and develop more awesome software! With dozens of design methods, examples, and practical know-how, Design It! shows you how to become a software architect. Walk through the core concepts every architect must know, discover how to apply them, and learn a variety of skills that will make you a better programmer, leader, and designer. Uncover the big ideas behind software architecture and gain confidence working on projects big and small. Plan, design, implement, and evaluate software architectures and collaborate with your team, stakeholders, and other architects. Identify the right stakeholders and understand their needs, dig for architecturally significant requirements, write amazing quality attribute scenarios, and make confident decisions. Choose technologies based on their architectural impact, facilitate architecture-centric design workshops, and evaluate architectures using lightweight, effective methods. Write lean architecture descriptions people love to read. Run an architecture design studio, implement the architecture you've designed, and grow your team's architectural knowledge. Good design requires good communication. Talk about your software architecture with stakeholders using whiteboards, documents, and code, and apply architecture-focused design methods in your day-to-day practice. Hands-on exercises, real-world scenarios, and practical team-based decision-making tools will get everyone on board and give you the experience you need to become a confident software architect.
Author: David Taylor
Publisher: John Wiley & Sons
ISBN: 1118484711
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1506315402
Category : Language Arts & Disciplines
Languages : en
Pages : 751
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Book Description
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Author: Tina Davis
Publisher: Harry N. Abrams
ISBN: 9781584796732
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
An indoor gardening guide discussing growth, care, and planting. All the lessons learned from this book can be used in outdoor gardens as well.
