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Author: Chris Nodder
Publisher: John Wiley & Sons
ISBN: 1118654811
Category : Computers
Languages : en
Pages : 322
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Book Description
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Author: Chris Nodder
Publisher: John Wiley & Sons
ISBN: 1118654811
Category : Computers
Languages : en
Pages : 322
Get Book Here
Book Description
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Author: Taran Kang
Publisher: University of Toronto Press
ISBN: 1487529074
Category : Aesthetics, European
Languages : en
Pages : 219
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Book Description
Genius and the Spirit of Transgression -- Symbols of the Morally Bad -- Evil and the Sublime -- Wicked Spectators.
Author: Bethesda Games
Publisher: Dark Horse Comics
ISBN: 161655570X
Category : Adventure video games
Languages : en
Pages : 227
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Book Description
"THE ART OF THE EVIL WITHIN is a comprehensive look at the newest horror video game by the legendary Shinji Mikami--the father of survival horror! Go behind the scenes with never-before-seen concept art and captions by the developers detailing their creative process and revealing what went into making this terrifying psychological thriller."--Page 4 of cover.
Author: Elizabeth Kolbinger Menon
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 368
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Book Description
'Evil be Design' documents the search for the origins of the iconic 'femme fatale'. This text uses popular sources to make the critical link between the femme fatale and the rise of feminism.
Author: Rufus King
Publisher:
ISBN:
Category :
Languages : en
Pages : 158
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Book Description
Author: Anthony Daniels
Publisher:
ISBN: 9780985905248
Category : Aesthetics
Languages : en
Pages : 0
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Book Description
In this book of essays Anthony Daniels tackles the complex relation between good and bad art on the one hand and good and bad ideas on the other. In several essays he contrasts authors or artists whom he considers good with those he considers bad, and tries to explain why his opinion is not merely a matter of individual taste but is based upon reason as well as taste. He argues that judgment and discrimination (between good and bad, beautiful and ugly) are intrinsic to any conceivable human existence, indeed to thought itself, and that the pretense that they are avoidable, that one can indefinitely suspend judgment, are merely a means by which bad or false judgments are smuggled into public life.
Author: Gena Showalter
Publisher: Harlequin
ISBN: 1488034273
Category : Young Adult Fiction
Languages : en
Pages : 304
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Book Description
Once Upon a Time meets Game of Thrones in New York Times bestselling author Gena Showalter’s magical, romantic dark fantasy series, in which the fairy tales we know and love are prophecies of the future. Welcome to the Forest of Good and Evil, where villains may be heroes and heroes may be villains...it all depends on who you ask. In the realm of Enchantia, creatures of legend still exist, magic is the norm, and fairy tales are real. Raised in the human world, Everly Morrow has no idea she’s a fairy-tale princess—until she begins to commune with mirrors. Soon, a horrifying truth is revealed. She is fated to be Snow White’s greatest enemy, the Evil Queen. With powers beyond her imagination or control, Everly returns to the land of her birth. There, she meets Roth Charmaine, the supposed Prince Charming. Their attraction is undeniable, but their relationship is doomed. As Everly faces disasters and betrayals, giving in to her dark side proves more tempting. Can she resist, or will she become the villain she was born to be? Critics love The Evil Queen: “Showalter (the Everlife books) delivers an entertaining series opener that condemns prejudice while championing self-determination. Romance-sweet and steamy, gay and straight-features prominently, action and humor abound, and the mystery of how each character figures into the legend imparts intrigue.”—Publishers Weekly “The novel's conceit has a lot of potential with its deconstruction of a cherished fairy tale, an interesting take on good and evil as actions rather than fate, and a long cast of characters in ever evolving roles that will leave readers wondering who they are supposed to be.”—Kirkus Reviews The Forest of Good and Evil Series: The Evil Queen The Glass Queen
Author: Hugh MacLeod
Publisher: Penguin
ISBN: 1101475757
Category : Business & Economics
Languages : en
Pages : 126
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Book Description
The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons. "It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeod Freud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.
Author: John Berendt
Publisher: Random House
ISBN: 0679429220
Category : True Crime
Languages : en
Pages : 417
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Book Description
NATIONAL BESTSELLER • A modern classic of true crime, set in a most beguiling Southern city—now in a 30th anniversary edition with a new afterword by the author “Elegant and wicked . . . might be the first true-crime book that makes the reader want to book a bed and breakfast for an extended weekend at the scene of the crime.”—The New York Times Book Review Shots rang out in Savannah’s grandest mansion in the misty, early morning hours of May 2, 1981. Was it murder or self-defense? For nearly a decade, the shooting and its aftermath reverberated throughout this hauntingly beautiful city of moss-hung oaks and shaded squares. In this sharply observed, suspenseful, and witty narrative, John Berendt skillfully interweaves a hugely entertaining first-person account of life in this isolated remnant of the Old South with the unpredictable twists and turns of a landmark murder case. It is a spellbinding story peopled by a gallery of remarkable characters: the well-bred society ladies of the Married Woman’s Card Club; the turbulent young gigolo; the hapless recluse who owns a bottle of poison so powerful it could kill every man, woman, and child in Savannah; the aging and profane Southern belle who is the “soul of pampered self-absorption”; the uproariously funny drag queen; the acerbic and arrogant antiques dealer; the sweet-talking, piano-playing con artist; young people dancing the minuet at the black debutante ball; and Minerva, the voodoo priestess who works her magic in the graveyard at midnight. These and other Savannahians act as a Greek chorus, with Berendt revealing the alliances, hostilities, and intrigues that thrive in a town where everyone knows everyone else. Brilliantly conceived and masterfully written, Midnight in the Garden of Good and Evil is a sublime and seductive reading experience.
Author: Julia Shaw
Publisher: Abrams
ISBN: 1683352084
Category : Science
Languages : en
Pages : 288
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Book Description
An expert in criminology and psychology uses science to understand evil in today’s society. What is it about evil that we find so compelling? From our obsession with serial killers to violence in pop culture, we seem inescapably drawn to the stories of monstrous acts and the aberrant people who commit them. But evil, Dr. Julia Shaw argues, is largely subjective. What one may consider normal, like sex before marriage, eating meat, or working on Wall Street, others find abhorrent. And if evil is only in the eye of the beholder, can it be said to exist at all? In Evil, Shaw uses an engrossing mix of science, popular culture, and real-life examples to break down timely and provocative issues. How similar is your brain to a psychopath’s? How many people have murder fantasies? Can artificial intelligence be evil? Do your sexual proclivities make you a bad person? Who becomes a terrorist? If you could travel back in time, would you kill baby Hitler? In asking these questions, Shaw urges readers to discover empathy and to rethink and reshape what it means to be bad. Evil is a wide-ranging exploration into a fascinating, darkly compelling subject from wickedly smart and talented writer. Praise for Evil “A brilliant panorama that elucidates humanity’s dark side. . . . This science-based foundation for studying the minds of sadists, mass murderers, freaks and creeps, as well the new role of tech in promoting evil is presented in a totally engaging fashion.” —Philip Zimbardo, PhD; Professor Emeritus, Stanford University; author of The Lucifer Effect “This overview of various kinds of aberrant behavior grouped under the umbrella term evil is well backed up by the expertise of Shaw. . . . Shaw’s work will be particularly appropriate for college and high school libraries for its sober-minded, academically rigorous examination of an oft-sensationalized subject.” —Publishers Weekly “Capably written with a smooth mix of scientific insight and theoretical thought, the book will hopefully inspire empathy and understanding rather than hysteria and condemnation. A consistently fascinating journey into the darker sides of the human condition that will push on the boundaries of readers’ comfort zones.” —Kirkus Reviews
