The Best Direct Response Design

The Best Direct Response Design PDF Author: Rockport Publishers
Publisher: Rockport Publishers
ISBN:
Category : Art
Languages : en
Pages : 164

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Book Description
In today's high-tech age of electronic mail, fax machines, and the Internet, it is imperative that direct response marketing design ideas stay fresh. This new volume from Rockport Publishers presents a magnificent collection of the best new direct response advertisements and promotions created by top designers today. Brief captions describe the creation process, software, materials used, special design tricks and techniques, and the designer's process for meeting the client's needs and expectations.